Authored by the expert who managed and guided the team behind the Mexico Property Pack
Yes, the analysis of Playa del Carmen's property market is included in our pack
Where are the best places to invest in Playa del Carmen right now? Is the downtown area still the top pick, or are neighborhoods like Playacar, Puerto Aventuras, and Tulum gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the region. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Playa del Carmen and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
1) Colosio is transforming with new developments and increasing property values
Colosio is undergoing a major transformation, especially noticeable in 2023 and 2024.
Property prices are on the rise, with investment properties averaging $260,000 and offering a 4% net rental yield. This promising return is drawing in more buyers eager to invest.
Fifth Avenue, a key area in Playa del Carmen where Colosio is situated, is bustling with new luxury developments. These projects are making the area more appealing to both residents and investors. The local government is also enhancing the neighborhood by upgrading infrastructure, like the rehabilitation of Luis Donaldo Colosio Boulevard.
International investors are increasingly interested in Playa del Carmen, including Colosio, due to its economic growth and potential for capital gains. The high demand is evident with rental properties boasting a 90% occupancy rate. Media and real estate experts are spotlighting Colosio as a neighborhood on the rise.
Demographic changes are contributing to the demand, with younger professionals and expatriates moving in. Real estate agencies foresee continued property value growth, thanks to the area's strategic location and ongoing infrastructure upgrades. Urban planning documents reveal future projects that will boost foot traffic and business activity, turning Colosio into a lively hub.
Sources: The Wandering Investor, Riviera Maya Real Estate Group, Select Realty Mexico
2) Villas del Sol is popular with families for its affordable homes and community-focused vibe
Villas del Sol is a top pick for families because of its budget-friendly homes.
In the past, real estate reports showed that home prices in Villas del Sol were lower than in other parts of Playa del Carmen. This makes it a great spot for families wanting to settle down without breaking the bank.
Recent demographic data from 2023 and 2024 shows a rise in families moving to the area. This trend indicates that Villas del Sol not only attracts families but also keeps them, thanks to its community-focused vibe.
Residents often talk about the lively community feel, with art and cultural spaces, local art installations, and family music nights. These features create a warm atmosphere that families love.
The area is also home to many schools and parks, offering plenty of safe and nurturing spaces for kids to play and grow.
Sources: The Wandering Investor, Villa del Sol Info
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Mexico versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
3) Centro is booming with its vibrant nightlife and strong short-term rental income potential
Centro is buzzing with interest, and it's easy to see why.
Property prices in Centro have been on the rise, with an average annual increase of 12% over the past five years. This trend continued with a notable 12% jump in 2024, showing that more people are eager to invest here. The area’s growing popularity is a big draw for potential buyers.
Short-term rentals are thriving, with high occupancy rates making them a lucrative option. In Playa del Carmen, these rentals are typically booked for 219 nights a year, with a median occupancy rate of 60% and an average daily rate of MXN1,235. This strong demand makes Centro an attractive spot for property owners looking to earn rental income.
Centro's nightlife is a magnet for both tourists and locals. The area is alive with new bars and nightclubs, like the famous Coco Bongo, offering unique entertainment experiences. This vibrant scene is a major reason why tourists flock to Centro, eager to dive into the local culture and entertainment.
The bustling foot traffic in Centro is another key factor. With thousands of people passing through daily, the area is perfect for businesses and rental properties. This constant flow of visitors, combined with media buzz about Centro's nightlife, keeps the demand high.
Centro's lively atmosphere and potential for short-term rental income make it a hot spot for property investment. Investors are drawn to the area's vibrant energy, seeing it as a prime opportunity to capitalize on its popularity.
Sources: Airbtics, Everything Playa del Carmen, TripAdvisor
4) El Cielo is attracting interest with its gated community lifestyle and rising property values
El Cielo is catching eyes for its gated community lifestyle and rising property values.
Located in Playa del Carmen, El Cielo benefits from the area's booming real estate market. In 2024, property prices jumped by about 12%, driven by a thirst for luxury and eco-friendly homes. This trend is particularly appealing to those seeking a blend of comfort and sustainability.
Gated communities like El Cielo are especially popular among expatriates and retirees. These groups are drawn to the security and amenities that such communities offer. Playa del Carmen is home to around 186,000 expats, many of whom prefer the lifestyle benefits of gated living.
New developments and infrastructure upgrades are also key players in this trend. In 2024, there was a notable increase in sustainable and luxury property projects, which helped boost property values by about 15%. Improved roadways and utilities have made the area more accessible, enhancing its appeal to potential buyers.
El Cielo's allure is further amplified by its strategic location and community-focused living. The combination of modern amenities and a sense of community makes it a top choice for those looking to invest in Playa del Carmen.
With its rising popularity, El Cielo is becoming a sought-after destination for those seeking a blend of luxury, security, and community in a vibrant setting.
Sources: Zoom Playa, Caribe Luxury Homes, Mexperience
5) Zazil-Ha is gaining attention for its affordable condos and rising interest from digital nomads
Zazil-Ha is quickly becoming a go-to spot for affordable condos, drawing in digital nomads from all over.
In 2023 and 2024, real estate reports show a boom in condo sales in Zazil-Ha, especially in the $100,000 to $200,000 range. This price point makes it a standout choice compared to other Playa del Carmen neighborhoods.
Digital nomads are flocking to Playa del Carmen, and Zazil-Ha is on their radar. They rave about the strong Wi-Fi and excellent coffee, essentials for remote work. Many find Zazil-Ha's living costs appealing, with affordable options like shared houses.
The rise of coworking spaces in Zazil-Ha is another draw for remote workers. Places like COwork-in and Bunker offer flexible workstations and amenities tailored to their needs. Social media buzz and hashtags about digital nomad life in Playa del Carmen are also on the rise.
Personal stories from digital nomads highlight Zazil-Ha's affordability and charm. They often mention the reasonable cost of living and the vibrant community, making it an attractive place to settle.
With its mix of affordable housing, coworking spaces, and a growing digital nomad community, Zazil-Ha is carving out a niche in Playa del Carmen's real estate market.
Sources: Top Mexico Real Estate, Claire's Itchy Feet, Digital Nomads World
Get fresh and reliable information about the market in Playa del Carmen
Don't base significant investment decisions on outdated data. Get updated and accurate information with our guide.
6) Punta Estrella is attracting buyers with its modern amenities and potential for long-term appreciation
Punta Estrella in Playa del Carmen is a real estate gem, drawing buyers with its modern amenities and growth potential.
In Playa del Carmen, property values have been on the rise, with a 12% increase in 2023 alone. This shows a strong market and investor trust. New developments, especially those focusing on sustainability and luxury, have pushed property values up by around 15%.
Modern amenities are a big draw for buyers in the area. Playa del Carmen features shopping centers like the Downtown Mall, which offers a safe and appealing shopping experience with a variety of stores and services.
Parks and recreational spots, such as Bougainvillea Park, add to the area's charm. They provide residents with playgrounds, sports courts, and picnic areas, enhancing the quality of life.
Sources: Zoom Playa, Go Punta Cana Vacations, Life in Estrella
7) Punta Venado is attracting interest for its luxury beachfront homes and exclusive resort-style living
Punta Venado is becoming a hotspot for luxury beachfront properties and exclusive resort-style living.
In the Riviera Maya, especially in Playa del Carmen, property values have been climbing steadily. From 2023 to 2024, prices jumped by about 10-12% each year, thanks to the high demand for luxury condos and beachfront villas.
There's been a noticeable uptick in the sales of luxury beachfront properties. In 2023 and 2024, international buyers flocked to Playa del Carmen and Tulum, drawn by the stunning beaches and lively culture. This trend is likely to keep growing, with a spotlight on beachfront condos and eco-friendly projects.
New exclusive resort-style communities are popping up, adding to the allure. From 2023 to 2024, the Riviera Maya saw a 20% rise in new developments, featuring sustainable and luxury properties. Playa del Carmen is a key area for these developments, offering everything from sleek condos to lavish villas.
Source: Zoom Playa
8) Ejido is gaining attention for its affordable property prices and growth potential as the city expands
Ejido is catching the eye of potential buyers due to its affordable property prices and promising growth prospects.
In Playa del Carmen, property sales are booming, with the Riviera Maya real estate market seeing a 15% jump in property values from 2023 to 2024. This surge is fueled by a stable economy, thriving tourism, and new developments.
Ejido stands out for its lower average property prices. While specific figures for Ejido aren't available, Playa del Carmen's prices have climbed by 12% over the past year, largely because of beachfront condos. This implies that Ejido, being less central, might offer more budget-friendly options.
Exciting city expansion projects are on the horizon near Ejido. Mega real estate ventures like Kantal and Tierra Madre are set to introduce over 10,000 new housing units to the area. These developments are expected to boost infrastructure and draw in more residents and investors.
As the city grows, Ejido's potential for future growth becomes even more appealing. The planned projects will likely enhance the area's infrastructure, making it a hotspot for investment.
With the city expanding, Ejido is poised to become a key player in the real estate market, offering both affordability and growth potential.
Sources: Riviera Maya News, Zoom Playa
We have made this infographic to give you a quick and clear snapshot of the property market in Mexico. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
9) Playacar Phase II is in demand for its luxury homes and high rental yields near the beach and golf course
Playacar Phase II is a hotspot for luxury homes thanks to its prime location near the beach and a golf course.
In 2024, property prices in Playacar Phase II jumped by 12%, showing just how much people want to live near these attractions. This area is not just about buying a home; it's about investing in a lifestyle that combines luxury and convenience.
Investors love Playacar Phase II for its impressive rental yields. Vacation rentals here can bring in annual returns of up to 8%, which is pretty enticing if you're looking to make some income from your property. The beach is a big draw, pulling in tourists who don't mind paying extra for the convenience of being close to the water.
The golf course nearby adds another layer of luxury, offering recreational activities that make the area even more appealing. This mix of natural beauty and fun things to do makes Playacar Phase II a top choice for both tourists and investors.
For those in the know, the combination of beach and golf course is a winning formula. It’s not just about the scenery; it’s about the lifestyle and the potential for a good return on investment.
Whether you're looking to buy a vacation home or an investment property, Playacar Phase II offers a unique blend of luxury and opportunity that’s hard to resist.
Sources: Data to Dollars: Capitalizing on Riviera Maya's Real Estate Trends, Playa del Carmen Real Estate Market: 2025 Investor Guide
10) Bosque Real is gaining attention for its eco-friendly projects and rising demand for sustainable living
Bosque Real is gaining popularity for its eco-friendly developments.
In recent years, there's been a noticeable shift in the Riviera Maya, with a 20% increase in sustainable and luxury property developments. This trend is driven by a growing demand for eco-friendly living options, attracting both buyers and investors who prioritize sustainability.
By 2023 and 2024, Playa del Carmen's real estate market saw a significant move towards sustainable properties. Developers are now incorporating green technologies and energy-efficient designs into their projects, appealing to environmentally conscious individuals. This change aligns with cultural trends favoring sustainable living and is bolstered by local initiatives promoting green building practices.
The media has also turned its spotlight on Bosque Real, emphasizing the demand for sustainable properties. This attention is supported by real estate market reports that highlight the environmental benefits of sustainable living, such as a reduced carbon footprint and improved resource efficiency.
These factors have combined to make Bosque Real a sought-after location for those interested in sustainable living. The area's focus on eco-friendly developments is not just a trend but a response to a genuine demand for more responsible living options.
As more people look for ways to live sustainably, Bosque Real's reputation as a hub for eco-friendly developments continues to grow. The area's commitment to sustainability is evident in its increasing popularity among those seeking a greener lifestyle.
Sources: Zoom Playa, Live Sustainable MX, Playa del Carmen Real Estate Market
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.