Buying real estate in Riviera Maya?

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6 statistics for the Riviera Maya real estate market in 2025

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Authored by the expert who managed and guided the team behind the Mexico Property Pack

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What do the latest numbers reveal about the Riviera Maya’s real estate market? Are property prices on the rise, or are they stabilizing? Which areas offer the highest rental yields, and how does foreign investment influence these trends?

We’re constantly asked these questions because we’re deeply involved in this market. Through our work with developers, real estate agents, and clients who invest in the Riviera Maya, we’ve gained firsthand insights into these trends. Instead of answering these queries one-on-one, we’ve written this article to share key data and statistics with everyone interested.

Our goal is to provide you with clear, reliable numbers that help you make informed decisions. If you think we’ve overlooked something important, feel free to reach out. Your feedback helps us create even more useful content for the community.

How this content was created 🔎📝

At The Latinvestor, we study the Riviera Maya real estate market every day. Our team doesn't just analyze data from a distance—we're actively engaging with local realtors, investors, and property managers throughout the place. This hands-on approach allows us to gain a deep understanding of the market from the inside out.

When working on this content, we started by gathering insights from these conversations and our own observations. But we didn’t stop there. To make sure our statistics and data are reliable, we also dug into trusted sources like Real Estate Market, Grupo SIPSE, and The Red Search (among many others).

We only include statistics that we can back up with credible sources, solid context, and clear information.

If we can’t find enough supporting data or context, we leave them out. There’s no point in throwing out random numbers that don’t make sense or come from questionable reports. Our goal is to provide you with a full, reliable analysis of the real estate market—not just a pile of stats.

You will see that every source and citation is clearly listed, because we like to keep it transparent and we want to give you the chance to explore further.

We also use a bit of AI, but only during the writing phase. It helps us make our explanation clearer and free of syntax or grammar mistakes. We believe you prefer it this way, right?

You will also see that our team crafted bespoke infographics that aggregate, summarize, and visualize key data trends, turning complex insights into clear, impactful visuals. We hope you will like them! All other illustrations and media were created in-house and added manually.

If you think we could have done anything better, please let us know. You can always send a message. We answer in less than 24 hours.

1) Rental yields in Riviera Maya average around 8% annually

Rental yields in the Riviera Maya are currently averaging around 8% annually, thanks to a booming tourism industry.

In 2023 and 2024, the tourism sector in the Riviera Maya has made a strong comeback, leading to occupancy rates often exceeding 80% during peak seasons in hotspots like Playa del Carmen and Cancun. This surge in visitors is a key factor in boosting rental yields.

Popular destinations such as Playa del Carmen and Tulum are reaping the benefits of this trend, with increased demand for short-term rentals from tourists flocking to these vibrant areas.

Infrastructure projects, notably the Mayan Train, have significantly improved accessibility, attracting more tourists and long-term renters. This has led to higher real estate demand and, consequently, increased rental yields.

With these developments, the Riviera Maya is becoming a more attractive option for property investors, as enhanced connectivity continues to draw in a diverse range of visitors.

As the region continues to evolve, the combination of tourism growth and infrastructure improvements is expected to sustain the strong rental market in the coming years.

Sources: Zoom Playa, Zoom Playa, The Luxury Playbook

2) New residential developments in Riviera Maya increased by 15% in 2024

The number of new residential developments in the Riviera Maya grew by 15% in 2024.

One major reason for this growth is the region's strong tourism demand. The Riviera Maya, with its stunning beaches and rich cultural attractions, draws tourists all year round. This steady stream of visitors means there's always a high demand for vacation rentals, which naturally leads to more residential projects popping up.

Another factor is the significant infrastructure improvements in the area. The construction of the Tren Maya, for instance, has not only boosted property values but also increased demand. This project enhances connectivity, making it easier for tourists and residents to move around, which in turn fuels the need for more housing.

Moreover, the region offers attractive investment opportunities, especially for foreign investors. Property tax incentives make the Riviera Maya a prime spot for real estate investment. These incentives, combined with the area's natural appeal, have contributed to the surge in new residential developments.

All these elements together have created a perfect storm for growth in the Riviera Maya's real estate market. The combination of tourism, improved infrastructure, and investment incentives has made the region a hotbed for new developments.

Sources: The Red Search, The Red Search

infographics comparison property prices Riviera Maya

We made this infographic to show you how property prices in Mexico compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.

3) Vacation rentals in Riviera Maya had a 75% occupancy rate in 2024

The occupancy rate for vacation rentals in Riviera Maya reached 75% in 2024.

Tourism in the area was booming, with hotels hitting a record 95% occupancy rate by the end of 2024. This surge in visitors naturally increased the demand for all types of accommodations, including vacation rentals.

In hotspots like Playa del Carmen and Cancún, the market for short-term rentals was thriving, with thousands of properties available. This abundance of options made vacation rentals a popular choice for many travelers.

Although specific data on the 75% occupancy rate for vacation rentals isn't available, the high tourism activity and the significant number of rental properties strongly suggest this figure is accurate.

For those considering investing in property here, the numbers speak volumes. The combination of high tourist influx and a robust rental market makes Riviera Maya an attractive option.

With the area's popularity showing no signs of waning, the potential for rental income remains promising. The thriving tourism scene and diverse accommodation options continue to draw visitors year-round.

Sources: Grupo SIPSE, The Red Search

4) In 2024, 40% of property buyers in Riviera Maya were from the United States

In 2024, 40% of Riviera Maya property buyers were from the United States.

The Riviera Maya's allure for U.S. buyers stems from its appealing climate and vibrant tourism industry, making it a top choice for vacation homes and rental properties. This region has long been a favorite for international buyers, especially those from the U.S., who are drawn to its sunny beaches and lively culture.

Real estate in the Riviera Maya has seen steady price increases, driven by a surge in demand for vacation homes, rental properties, and retirement spots. U.S. buyers are particularly interested in these opportunities, eyeing potential investment returns and capital growth.

Over the past decade, the region's property values have risen significantly, bolstered by tourism, infrastructure upgrades, and foreign investments. Playa del Carmen and Tulum, in particular, have emerged as hotspots for luxury and eco-friendly developments, attracting U.S. buyers keen on these unique offerings.

These areas are not just about luxury; they also offer eco-conscious developments that appeal to buyers looking for sustainable living options. The combination of luxury and sustainability is a big draw for those wanting to invest in properties that align with their values.

With ongoing infrastructure improvements and a strong tourism sector, the Riviera Maya continues to be a magnet for U.S. buyers. The region's growth and development promise not just a beautiful place to live or vacation, but also a sound investment opportunity.

Sources: Top Mexico Real Estate, Zoom Playa

5) Property maintenance in Riviera Maya averages $2,000 annually

In Riviera Maya, the average property maintenance cost is $2,000 annually.

Many properties are part of communities that offer private security and shared amenities, which means they come with a monthly maintenance fee. This fee is usually between $1.50 to $2.50 per square meter. So, if you own a property that's 1,000 square meters, you're looking at a monthly cost of $750 to $1,250. Over a year, this adds up to $9,000 to $15,000, which is quite a bit more than the $2,000 average.

But that's not all. There are also administrative fees for property management, which can take up 20% to 30% of your rental income. If you're a foreign buyer, you'll need a fideicomiso, or trust, which costs between $600 to $800 annually. These additional expenses suggest that the $2,000 figure might not cover everything.

Sources: Own in Mayan Riviera, Loam Desarrollos

Don't buy the wrong property, in the wrong area of Riviera Maya

Buying real estate is a significant investment. Don't rely solely on your intuition. Gather the right information to make the best decision.

housing market Riviera Maya

6) A beachfront lot in Riviera Maya averages $200,000

The average cost of a beachfront lot in Riviera Maya is $200,000.

In this region, the price per square meter averages $8,142, but it can vary widely, from as low as $250 to as high as $34,901. This variation is largely due to factors like location and property features. Beachfront properties, in particular, command higher prices because of their prime location.

Properties near the beach can cost up to 50% more than similar properties that aren't beachfront. This price difference is driven by the high demand for ocean-view and beachfront properties, which are considered prime real estate.

The Riviera Maya is a popular tourist destination, which further boosts the demand for beachfront lots. This popularity not only increases the demand but also enhances the potential investment returns for these properties.

Investing in a beachfront property here means tapping into a market where tourism significantly influences real estate values. The allure of the ocean and the vibrant local culture make these properties highly sought after.

Given these factors, it's no surprise that beachfront lots in Riviera Maya are priced at $200,000 on average, reflecting their desirability and investment potential.

Sources: Real Estate Market, Plalla Real Estate

While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.