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What is happening in Querétaro’s real estate market? Are prices on the rise or decline? Is Querétaro still attracting foreign investors? How are local government policies and taxes shaping the real estate landscape in 2025?
These are the questions we hear every day from professionals, buyers, and sellers alike, from the bustling city center to the serene outskirts. Perhaps you’re curious about these trends too.
We know this because we stay closely connected with local experts and individuals like you, exploring the Querétaro real estate market daily. That’s why we crafted this article: to offer clear answers, insightful analysis, and a comprehensive view of market trends and dynamics.
Our aim is straightforward: to make sure you feel informed and confident about the market without needing to search elsewhere. If you think we missed something or could improve, we’d love to hear your feedback. Feel free to message us with your thoughts, and we’ll strive to enhance this content for you.

1) Foreign buyers will increasingly target Querétaro for its reputation as a safe investment destination
Foreign buyers are increasingly eyeing Querétaro as a prime spot for investment.
Querétaro has been a magnet for foreign direct investment, amassing $21.5 billion from 1999 to 2024. In just the first half of 2024, the region attracted $879 million in foreign investments, with major contributions from Canada, the United States, and Germany. This influx is a testament to Querétaro's growing reputation as a secure investment hub.
The real estate market here is buzzing with activity, offering a wide range of properties that cater to everyone from high-net-worth individuals to young professionals. This variety is fueled by a steady demand from both expatriates and locals, making Querétaro a vibrant place to invest in real estate.
In early 2024, the region saw a boom in real estate projects, with 28 developments worth over $6.3 billion completed. These projects are not just about buildings; they're about creating thousands of jobs, which in turn boosts the local economy and adds to the area's stability.
International real estate agencies, like Sotheby's International Realty, are setting up shop in Querétaro, underscoring the growing interest from foreign buyers. This presence signals confidence in the market and offers potential buyers a trusted avenue to explore investment opportunities.
Querétaro's appeal lies in its dynamic and resilient market, where both short-term rentals and long-term holdings are viable options. This flexibility attracts a diverse group of investors, ensuring that the market remains robust and adaptable to changing demands.
Sources: Archova Visuals, Economia.gob.mx, Latam FDI
2) Demand for housing near Querétaro Industrial Park will rise as more workers look for nearby living options
The area near Querétaro Industrial Park is becoming a hot spot for housing demand as more workers look for nearby living options.
In 2023, industrial occupancy in Querétaro hit 95%, signaling a surge in new jobs. This boom means more people want to live close to work, cutting down on commute times and boosting their quality of life.
By 2024, Querétaro's workforce grew to 1.16 million, with a labor participation rate of 59%. Many of these workers are eyeing homes near the industrial park, especially since new housing construction in central Querétaro dropped by 26.8% compared to 2019.
There's plenty of room for new homes, with 4,000 hectares of industrial parks and 200 hectares for new developments ready to go. This land availability supports the trend of workers wanting shorter commutes and affordable housing.
Developers are keen to tap into this demand, with new residential projects popping up to cater to the growing workforce. The area's transformation is driven by the need for convenient and cost-effective living spaces.
As the industrial park continues to thrive, the surrounding areas are set to become bustling residential hubs, offering a mix of convenience and affordability for workers.
Sources: Roca Desarrollos, Mexico Business News, Economía.gob.mx

We have made this infographic to give you a quick and clear snapshot of the property market in Mexico. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Green building regulations will influence the design and construction of new properties
Green building regulations are reshaping property design and construction in Mexico.
In 2023 and 2024, Mexico ramped up government incentives for green building certifications like LEED, leading to a boom in certified projects nationwide. Developers are now keen to integrate sustainable practices into their designs to snag these certifications. Government incentives have made green building certifications more attractive, pushing developers to embrace eco-friendly designs.
Take Ciinova in Querétaro, for example, which has slashed its energy use by over half by adopting sustainable materials. This shift is fueled by programs like INFONAVIT’s green mortgage, which rewards efficient construction. Construction companies are increasingly focusing on green practices, thanks to these supportive programs.
Homebuyers are also driving this trend. As people become more eco-conscious, they’re opting for homes that cut energy costs and boost property values. This has sparked a rise in sales of energy-efficient appliances and systems, now standard in new builds. Consumer demand for eco-friendly homes is on the rise, influencing the market significantly.
Mexico’s national building energy code requires energy-efficient construction, nudging architects and builders toward sustainable designs. Educational programs are crucial, equipping professionals with the skills to meet these standards. Mandatory energy-efficient practices are shaping the construction landscape in Mexico.
Sources: WRI, GE Appliances, The Business Research Company, Constructive Voices
4) Demand for mid-range housing will rise as the middle class expands
The growing middle class in Querétaro is set to boost demand for mid-range housing options.
Querétaro's population has seen a 30.9% growth from 2010 to 2020, now exceeding a million residents. This surge naturally fuels the need for more housing.
With an average quarterly income of $68,100 MX in 2020, more residents are stepping into the middle class. This financial stability means many are now eyeing homeownership.
The job market here is thriving, with a labor participation rate of 59% and a low unemployment rate of 2.75% in 2024. Such a stable job scene encourages the middle class to consider mid-range housing.
Querétaro's economic growth is evident in its bustling industries and expanding infrastructure. This development attracts professionals, further boosting the demand for housing.
As more people find stable jobs and better incomes, the desire for comfortable living spaces grows. This trend is a clear indicator of the rising demand for mid-range homes.
Sources: Economía.gob.mx, Economía.gob.mx
5) The rise of co-living will affect demand for larger properties
Co-living is becoming a big deal in Querétaro, and it's changing what people want in a home.
In the past couple of years, collective housing units have shot up by 69.05%, showing a clear move towards shared spaces. This shift is mostly thanks to young professionals and digital nomads who love the flexibility and affordability of co-living. These spaces aren't just about a roof over your head; they come with perks like high-speed internet and communal areas that make networking and collaboration easy.
People are really into the idea of living in a community, and co-living spaces are perfect for that. They encourage cultural exchange and let you meet others who think like you. The rise of co-living startups in the area is a sign that more folks are interested in this way of living. Plus, media and social media are buzzing about the benefits of co-living, like saving money and being part of a community.
This buzz is making people think twice about what kind of home they want, pushing them towards co-living options. Real estate reports show a trend towards larger properties that can fit co-living setups. It's all about finding affordable and community-focused housing solutions.
Sources: Statista, Coliving.com, Quinta42, Pew Trusts
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6) European investors will increasingly engage in Querétaro’s market due to its economic stability
Querétaro is attracting a lot of foreign investment, with over $6.3 billion coming in just the first five months of 2024.
European companies are increasingly setting up operations in Querétaro. Take Röhlig Logistics, for instance; this European firm has expanded its presence here, showing a clear trend of international businesses choosing Querétaro as their new home.
Querétaro's economic stability is a big draw for investors. The region is smartly focusing on a mix of industries like manufacturing, aerospace, automotive, and agriculture, which not only strengthens the economy but also promises ongoing growth and job opportunities.
For European investors, Querétaro's diverse economy is particularly appealing. The region's strategic focus on multiple sectors ensures that it remains a stable and promising place for investment, offering a buffer against economic downturns.
Querétaro's manufacturing sector is a major attraction, receiving a significant portion of the foreign investment. This sector's growth is a testament to the region's robust economic environment, making it a hotspot for European companies looking to expand.
With its economic stability and strategic industry focus, Querétaro is poised to see even more European investors entering the market, drawn by the promise of sustained development and job creation.
Sources: Latam FDI, Nearshore Americas, Röhlig Logistics
7) Asian buyers will begin exploring Querétaro opportunities amid growing interest in Latin America
Asian buyers are eyeing Querétaro as a promising spot for real estate investment.
There's a growing buzz among Asian investors about Latin American markets, and Querétaro is catching their attention. This interest is fueled by affordable investment opportunities and a positive shift in investor sentiment. Reports from 2023 and 2024 highlight these trends, showing a clear path for potential growth.
Travel just got easier with the return of direct flights from China to Mexico City in 2024. This boost in connectivity means Asian investors can now explore Querétaro with greater ease, paving the way for more business interactions and investments.
Querétaro's strategic location is a major draw. It's close to big cities and boasts a robust infrastructure, making it a prime spot for businesses wanting to expand in Mexico. The state is well-prepared to support foreign investment, especially in sectors like manufacturing, aerospace, and automotive.
Government incentives sweeten the deal for foreign investors. These incentives are designed to attract diverse industries, ensuring that Querétaro remains a competitive and appealing destination for international business ventures.
Sources: Emerging Trends in Real Estate Asia Pacific 2025, Riviera Maya News, LATAM FDI
8) Central Querétaro will see higher rental yields as urban living demand rises
Rental yields in central Querétaro are on the rise as more people flock to urban living.
Over the past few years, rental prices in the city center have surged, showing a price to rent ratio of 10.79. This means there's a strong demand for rental properties, which usually pushes prices up. Querétaro's charm isn't just in its picturesque streets; it's also in its booming economy.
The city is buzzing with growth, thanks to its industrial boom and its reputation as a great place to live and work. New residents and businesses are pouring in, driving up the demand for rentals. This influx includes students and professionals, all looking for a place to call home in this thriving city.
Querétaro's government is on the move, rolling out urban development projects that promise to make city life even better. These initiatives aim to enhance the quality of life and promote sustainable growth. Such improvements are set to make central Querétaro even more attractive, likely boosting rental yields further.
With the government's focus on urban development, central Querétaro is becoming a hotspot. These projects are not just about aesthetics; they're about creating a vibrant, livable city that draws people in. As the city becomes more appealing, rental yields are expected to climb.
For anyone considering investing in property, Querétaro offers a promising opportunity. The combination of industrial growth and urban development is a recipe for rising rental yields, making it a smart choice for potential buyers.
Sources: Numbeo, Mexico Business News, The Querétaro Post

We made this infographic to show you how property prices in Mexico compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Suburban property prices may dip slightly as urban living gains appeal
In Querétaro, urban living is becoming increasingly popular as more people choose city life over suburban areas.
One big reason for this trend is the heavy investment in urban infrastructure by the Municipality of Querétaro. These projects make city life more appealing by enhancing the quality of life and access to amenities.
Public transportation improvements, like the modern BRT network, make commuting in Querétaro a breeze. This convenience is a major perk for those considering a move to the city.
Interestingly, the cost of living in suburban areas is rising, making urban centers a more affordable choice for many. This shift is not unique to Querétaro but is seen in various regions.
Urban centers are also buzzing with job and business opportunities, attracting people who seek better employment prospects. The vibrant cultural and social scene adds to the city's allure.
Sources: World Population Review, Municipality of Querétaro, ITDP, TenantCloud
10) Luxury property yields will rise as high-end rentals gain popularity with expatriates
Querétaro is becoming a hotspot for luxury rentals, especially among expatriates.
In 2023 and 2024, the city has seen a surge in demand for high-end properties, thanks to its affordability and excellent healthcare. These factors make Querétaro an appealing choice for international residents looking for a new home.
With more expatriates moving to Querétaro for work or lifestyle changes, there's a growing need for luxury rentals. These properties are designed to meet the specific needs of the expat community, leading to higher occupancy rates.
Reports indicate that rental prices in Querétaro's luxury market are on the rise. This trend shows that luxury rentals are not only popular but also profitable. Expatriates often choose renting over buying, valuing the flexibility and affordability it offers.
Querétaro's vibrant job market is another draw for expatriates, contributing to the city's appeal. The influx of international residents is boosting the demand for high-end rentals, making it a lucrative market for property investors.
As more expatriates settle in Querétaro, the city's real estate market is evolving to cater to their needs. This shift is driving up the popularity and profitability of luxury rentals, offering promising returns for investors.
Sources: Moving Countries Guide, Archova Visuals
11) Affordable housing yields will stay steady as local family demand remains consistent
Affordable housing in Querétaro is in high demand due to a steady influx of local families.
Every day, 126 new residents move to Querétaro, fueling the need for more homes. This population boom has been consistent for the past 15 years, making housing a hot commodity. With more people arriving, the demand for places to live naturally rises.
Querétaro's economy is thriving, with stable employment rates thanks to ongoing economic development and new investments. When people have secure jobs, they are more inclined to rent or buy homes, which keeps the housing market buzzing.
The government is also stepping in to help. They've been donating land for affordable housing projects, focusing on young people and vulnerable groups. This not only boosts the supply of affordable homes but also ensures that those who need them most can access them.
In Mexico, there's a strong cultural preference for owning homes. Many families own their homes outright, without any debt. This cultural inclination towards homeownership means there's a constant demand for affordable housing options.
Querétaro's housing market is further supported by government incentives that make it easier for families to own homes. These initiatives are crucial in maintaining a steady demand for affordable housing.
Sources: Mex News, Mordor Intelligence
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12) Querétaro’s property prices will rise moderately with steady economic growth
Querétaro's economy is on the rise, and that's nudging up property prices.
Thanks to a boost in sectors like manufacturing, aerospace, and automotive, the local economy is thriving. These industries are not just creating jobs; they're making Querétaro a hub of opportunity. As more people flock here for work, the demand for homes naturally goes up.
Foreign Direct Investment (FDI) is another big player in this story. With money flowing in from places like the United States, Canada, and Europe, especially into manufacturing, the local job market is buzzing. This influx of investment means more people are moving to Querétaro, which in turn fuels the housing market.
The state government isn't sitting idle either. They're busy upgrading infrastructure, making life in Querétaro more appealing. Better transportation links, for instance, have made the area more accessible, which is a big draw for potential homeowners. As the population grows and urbanizes, the demand for housing keeps climbing.
Querétaro's charm isn't just in its economic prospects. The quality of life here is improving, thanks to these infrastructure enhancements. This makes the area not only a great place to work but also a fantastic place to live, further driving up property prices.
With all these factors at play, it's no wonder that residential property prices are on a steady rise. The combination of economic growth, job creation, and improved living conditions makes Querétaro a hot spot for real estate.
Sources: Latam FDI, Global Property Guide, Nearshore Americas
13) Virtual reality tours will become more common, simplifying property exploration for international buyers
Virtual reality tours are becoming a game-changer for international property buyers.
In recent years, the global adoption of VR technology in real estate has surged, making it easier for buyers to explore properties from anywhere. By 2024, the virtual tourism market is expected to hit $12.38 billion, thanks to real estate companies using VR and AR to offer immersive tours. These technologies provide detailed, interactive views, especially of luxury properties, making the buying process more engaging.
Places like Querétaro are catching on to this trend, with more agencies likely offering virtual tours. This shift is fueled by advancements in VR technology that make it more accessible and affordable. For example, iGUIDE Instant by Planitar Inc. offers a cost-effective way for real estate photographers to create high-quality virtual tours and floor plans quickly.
Querétaro is also a hotspot for foreign investment, with projects worth over $6.3 billion completed in early 2024. This economic boom and a favorable legal framework make it an attractive location for international buyers, increasing the demand for virtual tours. The rise of remote work has led to more international relocations, further boosting the need for these virtual explorations.
With VR tours, potential buyers can explore properties remotely, making the process more convenient and efficient. This is especially beneficial for those considering a move to Querétaro, where the real estate market is thriving. The combination of economic stability and cutting-edge technology is transforming how people buy properties.
As VR technology continues to evolve, expect even more real estate agencies to adopt these tools, making property buying a seamless experience for international clients. The future of real estate is here, and it's virtual.
Sources: Archova Visuals, LATAM FDI, GlobeNewswire
14) Online property management platforms will become popular, simplifying rental processes for investors
Online property management platforms are becoming a go-to for investors in Querétaro.
The shift to digital solutions in property management has been accelerated by the pandemic, making it easier for investors and tenants to connect. Virtual tours have become a staple, allowing potential renters to explore properties without leaving their homes. This digital transformation has made managing properties more efficient and accessible.
In Mexico, platforms like RealPage IMS are leading the charge with their SaaS-based solutions. These platforms offer tools that streamline communication and provide performance dashboards, making the rental process smoother and boosting tenant satisfaction. The convenience and efficiency of cloud-based solutions are making them a favorite among property stakeholders.
Property managers are reaping the benefits of centralized platforms that offer real-time data insights. This automation cuts down on manual tasks and costs, saving time and enhancing the tenant experience. Transparent communication and improved tenant retention rates are just some of the perks.
Digital platforms also offer scalability and flexibility, allowing property managers to oversee multiple properties with ease. This capability is a key reason for their growing popularity, as it simplifies the management process and supports expansion.
As the global property management software market is set to grow from $24.18 billion in 2024 to $52.21 billion by 2032, the demand for these digital solutions is only expected to rise.
Sources: U.S. Property Management Software Market Report, Investor Management Services (IMS), Top Property Management Tech Trends in 2024, Property Management Software Market Size & Growth, Property Management Software & Real Estate Solutions

We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Mexico. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
15) Improved public transportation will enhance accessibility and appeal in certain neighborhoods
The Mexico-Querétaro Train project is set to transform certain neighborhoods by making them more accessible and attractive.
Imagine cutting your commute time significantly. With the train reaching speeds of up to 160 km/h, traveling between Mexico City and Querétaro will be a breeze. This speed not only makes life easier for residents but also attracts businesses looking for efficient transport options.
Think about the impact on daily life. Over 30,000 people are expected to benefit daily from this train, connecting 22 municipalities. This means more people can live in one area and work in another without the hassle of long commutes.
Public transportation projects like this often lead to a boom in commercial development. The Mexico-Querétaro Train will link the region with two additional northern routes, boosting commercial activity and bringing more amenities and services to the area.
Job creation is another perk. As commercial development increases, so do job opportunities, making these neighborhoods even more appealing. The train project is a catalyst for economic growth, enhancing the attractiveness of the region.
With a total population of 5.6 million expected to benefit, this project is a game-changer for the region, making it a prime spot for potential property buyers.
Sources: Mexico Business News, Proyectos Mexico, ITDP
16) Previously overlooked areas will become more appealing due to infrastructure improvements
Infrastructure improvements can make previously overlooked areas more attractive for living and business.
Take the Mexican government's high-speed train project connecting Mexico City and Querétaro. This is part of a $14.2 billion infrastructure plan aimed at boosting public transport. With better connectivity, these areas could transform from isolated spots into bustling hubs, drawing in more people and businesses.
Querétaro is also upgrading its roads, highways, and railways. These changes have already attracted industrial investments, leading to the growth of industrial parks and commercial development. As infrastructure keeps improving, property values are likely to rise, making these areas more appealing to investors and homebuyers.
In Querétaro, regularizing settlements and constructions is expected to provide legal certainty to residents. This means people can get deeds and engage in legal transactions, which can lead to increased investment and growth. The availability of utilities and services in previously underserved areas is also set to improve, further enhancing their appeal.
These infrastructure projects are not just about transportation; they are about transforming the economic landscape. With better roads and railways, businesses find it easier to operate, and residents enjoy improved quality of life. This makes the region a more attractive place to live and work.
As these developments unfold, Querétaro is becoming a hotspot for both industrial and residential growth. The combination of legal certainty, improved services, and better connectivity is turning it into a prime location for new opportunities.
Sources: The Querétaro Post, Holland & Knight, VYNMSA
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.