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Is Airbnb still worth it in Argentina?

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SUMMARY

Airbnb is still worth it in Argentina, but only when the property can produce a clear revenue premium over a normal rental after the extra operating costs are counted.

Buenos Aires still has real short-term-rental demand: occupancy is around 65% across roughly 39,700 active listings. The problem is no longer filling nights so much as earning enough per night, with average ADR still near $64.

The investment comparison has changed because conventional renting recovered. A Buenos Aires landlord can now earn roughly 5.76% gross from a normal lease, so Airbnb no longer gets to compete against the depressed 2%-3% yields seen a few years ago.

On Zonaprop's roughly $131,000 benchmark apartment, AirDNA's citywide average annual Airbnb revenue of about $8,100 is only slightly above the long-term rental benchmark before cleaning, utilities, furnishing, platform fees and management. For an average unit, that is not much of an edge.

The more useful Airbnb threshold in Buenos Aires is closer to $10,500-$13,000 of sustainable annual bookings. That pushes gross revenue toward roughly 8%-10% of the purchase price and creates an actual buffer for the added workload and costs.

Strong occupancy can hide weak economics. A host can fill more nights by cutting price, which makes the calendar look healthy while doing little for the investment return.

Argentina is not one Airbnb market. Buenos Aires wins on depth and consistency, Bariloche on nightly pricing, Mendoza splits between city-volume and wine-country premium stays, while Córdoba has to compete with unusually strong long-term rental yields.

Generic apartments are the vulnerable part of the market. Once thousands of furnished units compete in the same neighborhoods, balconies, views, design, workspace, air conditioning and a genuinely strong location start to determine pricing power.

Foreign tourism still supports the market, but it is not so overwhelming that owners can ignore supply or property quality. Recent national tourism data show substantial inbound demand while even more Argentine residents have been travelling abroad.

Our conclusion is fairly narrow: Airbnb still works in Argentina when the asset is well bought, differentiated and cheap enough to operate. An expensive average apartment that will be fully outsourced can now be less attractive than simply placing a normal tenant.

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Is Airbnb still profitable in Argentina today?

Airbnb in Argentina can still be profitable today, but the average property no longer makes a convincing investment case on Airbnb revenue alone.

The clearest evidence comes from Buenos Aires. AirDNA's latest CABA dataset tracks about 39,700 active short-term rentals, with 65% average occupancy, an average daily rate around $64 and roughly $8,100 in trailing annual revenue per active listing. Those figures tell us demand is still there. A typical listing is occupied for roughly two-thirds of its available nights.

The harder part is the price paid for the apartment. Zonaprop currently puts the average Buenos Aires apartment at $2,471 per square metre. Its benchmark 50 m² two-room apartment costs about $131,000.

Put those two datasets together and the citywide Airbnb revenue average equals about 6.2% of that $131,000 purchase price before Airbnb fees, electricity, internet, cleaning, furniture, repairs, taxes and management.

Zonaprop currently calculates a 5.76% gross yield for an ordinary Buenos Aires rental. The two datasets cover different property mixes, so 6.2% versus 5.76% is not a precise head-to-head comparison. The important thing is how small the gap is.

A well-run Airbnb can clearly beat those averages. A mediocre one can stay busy and still lose to a normal tenant once we count the extra costs.

Buenos Aires benchmark Airbnb Long-term rental What we learn
Typical 50 m² purchase price ~$131,000 ~$131,000 Same capital benchmark
Average annual Airbnb revenue ~$8,100 About 6.2% of purchase price before costs
Gross rental yield ~5.76% Long-term renting is competitive again
Typical operating workload High Much lower Airbnb needs a real revenue premium
Utilities and furnishing Mostly owner-paid Usually lighter for owner Gross Airbnb revenue overstates the advantage

Why is a Buenos Aires Airbnb harder to justify now?

A Buenos Aires Airbnb is harder to justify these days because normal renting has become a much better alternative for landlords.

A few years ago, Argentina's heavily regulated rental system pushed many owners toward temporary rentals. Rental contracts were inflexible, inflation made long agreements difficult to price and conventional supply shrank dramatically.

That changed after the rental reforms introduced through Decree 70/2023. Owners and tenants gained much more freedom to agree on contract length, currency and rent-adjustment mechanisms.

The market reacted quickly. Zonaprop's historical data show how weak conventional returns had become before that shift: average Buenos Aires gross rental yield fell to about 2.3% in 2020 and 2.9% in 2021. It recovered to 3.8% in 2022, 5.0% in 2023 and is currently around 5.8%.

That changes the Airbnb math a lot.

An investor once comparing a short-term rental with a 2%-3% conventional yield had a large cushion for cleaning, vacancies and management. At nearly 6% gross from a normal tenant, that cushion is much smaller.

Buenos Aires apartment prices have also stopped falling sharply. Zonaprop currently puts the average at $2,471 per m², only 11.7% below the historical peak and up 1.3% over the past year. Buyers can no longer rely on a collapsing purchase price to make weak rental economics look attractive.

Airbnb therefore has to earn its extra complexity now.

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Is Buenos Aires Airbnb demand actually strong right now?

Buenos Aires Airbnb demand is strong right now, with 65% average occupancy across AirDNA's latest CABA dataset.

At 65%, a listing that stays available all year would fill roughly 237 nights. That is a healthy level for a city with nearly 40,000 active short-term rentals.

The more interesting figure is RevPAR, or revenue per available night. AirDNA puts Buenos Aires around $37, based on an average daily rate of roughly $64.

The combo is revealing. Owners are finding guests, but the average guest is still paying a fairly modest nightly rate. A $64 ADR leaves far less room for management fees and operating costs than a destination where hosts routinely charge $120 or $150.

Occupancy and profitability are also two different things. A host can push occupancy from 60% to 75% by cutting the nightly price. The calendar looks better, while the investment return may barely improve.

Buenos Aires currently looks like a liquid Airbnb market where good properties can fill nights. Pricing power is the harder part.

Buenos Aires Airbnb metric Current level What it says
Active short-term rentals ~39,700 Competition is already large
Average occupancy ~65% Guest demand remains healthy
Average daily rate ~$64 Pricing is fairly modest
RevPAR ~$37 Revenue per available night is much less impressive than occupancy alone
Average annual revenue ~$8,100 Property price still determines whether the return works

Are foreign tourists still filling Argentina's Airbnbs?

Foreign tourism still supports Airbnb in Argentina, although the latest national numbers are much less euphoric than the idea of an endless tourism boom.

INDEC recorded about 466,200 foreign tourists entering Argentina in the latest complete month. That is enough inbound traffic to support a large accommodation industry.

Recent months also show how varied those visitors are. Brazil, Uruguay and Chile supply a large share of regional tourists, while Europe and North America remain important for long-haul arrivals. Earlier in the year, for example, Europe represented more than one-fifth of inbound tourists in one monthly INDEC report.

That mix helps Airbnb because different visitors behave differently. A European staying two weeks in Buenos Aires, a Brazilian visiting for a long weekend and a family heading to Bariloche create different booking patterns and different opportunities for hosts.

There is a less flattering number in the same INDEC data. About 697,200 Argentine residents travelled abroad in the latest complete month, around 231,000 more than the number of foreign tourists entering.

So Argentina currently has substantial international tourism, but inbound demand is hardly overwhelming the country's accommodation supply.

For Airbnb owners, that makes location and product quality more important. There are plenty of guests to win; there are also plenty of beds chasing them.

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Has Buenos Aires become too crowded with Airbnbs?

Buenos Aires has enough Airbnb supply now that a generic apartment can easily disappear into the crowd.

AirDNA currently tracks close to 39,700 active short-term rentals across CABA. At that scale, an owner in Palermo, Recoleta, San Telmo or the city centre competes with thousands of furnished apartments, many run by experienced hosts with strong reviews and professional photos.

Yet the current occupancy rate around 65% shows that competition has not broken the market. Guests are still absorbing a large amount of inventory.

What competition appears to constrain more directly is price. Average daily rates sit around $64 despite the city's strong occupancy.

That puts a ceiling on how far an ordinary apartment can push revenue. Once a unit already fills 65%-75% of its available nights, there are only so many extra nights left to sell. Future growth increasingly depends on charging more.

Properties with a balcony, a genuinely good view, strong interior design, air conditioning, fast Wi-Fi, a proper workspace or an exceptional location can create that pricing power. Another anonymous furnished studio has a much harder job.

Right now, generic loses.

How much can a Buenos Aires Airbnb actually earn today?

A Buenos Aires Airbnb currently earns about $8,100 a year on average in AirDNA's broad CABA dataset, but treating that figure as a forecast for a specific apartment would be risky.

Airbnb revenue varies enormously by neighborhood, property size, guest capacity, reviews and operating quality.

At the market average of $64 per booked night and 65% occupancy, a full-year listing would theoretically generate around $15,200 from nightly rates. AirDNA's reported average annual revenue is much lower, partly because active listings do not all remain available for 365 nights, listing mixes differ and real-world availability varies.

That difference is worth paying attention to. It is exactly why multiplying ADR by 365 and occupancy does not give a reliable investment forecast.

The better approach is to underwrite the property itself.

At $700 a month, annual gross revenue is $8,400. At $1,000 a month, it reaches $12,000. A genuinely strong apartment producing $1,300 a month averages $15,600 a year.

Those levels create completely different investment outcomes on the same $131,000 purchase price.

Average monthly bookings Annual gross revenue Revenue / $131k purchase price
$700 $8,400 6.4%
$900 $10,800 8.2%
$1,000 $12,000 9.2%
$1,300 $15,600 11.9%
$1,500 $18,000 13.7%

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Does Airbnb still beat a normal rental in Buenos Aires?

Airbnb only clearly beats a normal Buenos Aires rental when the property earns well above the citywide short-term-rental average.

Zonaprop currently puts gross conventional rental yield at 5.76%. On its benchmark $131,000 two-room apartment, that represents roughly $7,550 a year before owner expenses.

AirDNA's $8,100 average annual short-term revenue sits barely above that benchmark.

The two samples are different, but the comparison is still revealing. A few hundred dollars of extra gross revenue will not compensate for year-round electricity, internet, furniture replacement, guest messaging, cleaning coordination and more frequent maintenance.

Airbnb's own fee structure makes the gap even more important. Most hosts using the traditional split structure pay a host fee around 3%. Airbnb currently charges most hosts on its single-fee structure roughly 15.5%, and the company has been moving more hosts toward that model. Hosts using property-management software who have not already moved are scheduled to shift to the single-fee model later this year.

A self-managing owner with a low Airbnb fee and efficient cleaning can keep much more revenue than a remote investor using professional software and outsourcing everything.

That difference can decide whether Airbnb wins.

A $12,000 Airbnb that costs $3,000-$4,000 a year more to operate than a normal lease is far less exciting than its headline revenue suggests.

How much Airbnb revenue makes a Buenos Aires apartment worth it?

For a typical $131,000 Buenos Aires apartment, we would want sustainable Airbnb revenue above roughly $10,000-$12,000 a year before the short-term strategy starts looking clearly more attractive than a normal lease.

The exact threshold depends on management costs, building charges, utilities, taxes and the owner's alternative return.

Using Zonaprop's current 5.76% conventional yield, our baseline long-term gross revenue is about $7,550.

An Airbnb producing $8,000-$9,000 offers very little room for error. A couple of slow months, a broken air conditioner, furniture replacement or professional management can wipe out the difference.

At $10,500, gross revenue reaches about 8% of a $131,000 purchase price.

At $13,100, it reaches 10%.

Those levels give the owner a much healthier buffer over conventional rent. They also make the extra workload easier to justify.

Using AirDNA's current $64 average nightly rate, $10,500 of bookings requires about 164 sold nights. $13,100 requires roughly 205. Neither target looks impossible in a market averaging 65% occupancy.

The real challenge is achieving those nights without cutting the rate too aggressively.

Airbnb target Annual gross revenue Gross revenue / $131k price Nights at $64 ADR
Around long-term benchmark ~$7,550 5.8% 118
Minimum interesting range ~$10,500 8.0% 164
Stronger Airbnb case ~$13,100 10.0% 205
Exceptional case ~$15,700 12.0% 245

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Is Palermo still one of the safest Airbnb bets in Buenos Aires?

Palermo remains one of the easiest Buenos Aires neighborhoods in which to make Airbnb demand work, although buying there at any price would be a mistake.

The neighborhood combines nightlife, restaurants, cafés, walkability and strong recognition among international visitors. That gives Palermo something many cheaper neighborhoods lack: tourists already search for it by name.

Strong demand reduces one part of the investment risk. The purchase price then becomes the problem.

Popular Airbnb neighborhoods tend to carry higher property values because buyers already understand their rental potential. A $1,200 monthly Airbnb bought for $220,000 can produce a weaker yield than a $950 monthly Airbnb bought for $120,000.

Puerto Madero pushes that problem even further. It can support premium nightly rates, but apartment prices are among the highest in the country. High revenue there does not automatically translate into high returns.

At the other end of the city, Zonaprop currently ranks areas such as Lugano and La Boca among the better conventional rental-yield neighborhoods. Cheap property prices help those yields, yet tourist demand is much less uniform.

For Airbnb, we would rather pay a little more for proven visitor demand than buy the cheapest apartment in the city and hope tourists discover the neighborhood.

Palermo remains attractive today. The deal still has to survive the purchase price.

Is Bariloche better than Buenos Aires for Airbnb?

Bariloche is better than Buenos Aires for nightly pricing, while Buenos Aires is much better at filling the calendar.

AirDNA currently tracks around 6,250 active short-term rentals in San Carlos de Bariloche. They average roughly $108 per booked night, 52% occupancy and about $9,300 in annual revenue.

Buenos Aires averages around $64 per night and 65% occupancy.

The contrast is sharp. Bariloche charges roughly 70% more per booked night, yet average annual revenue ends up only modestly above Buenos Aires because fewer nights are occupied.

Bariloche's recent direction is encouraging. AirDNA reports average daily rates up about 24% year over year and RevPAR up roughly 19%, while active listings increased by only around 6%. Pricing has recently improved much faster than supply.

That makes Bariloche particularly interesting for properties that guests cannot easily substitute: lake views, mountain views, cabins, hot tubs, larger family homes and places close to major attractions.

A generic unit carries more risk because the market is seasonal. With occupancy around 52%, owners have much less protection when a weak period arrives.

Market Active rentals Occupancy ADR Average annual revenue
Buenos Aires ~39,700 ~65% ~$64 ~$8,100
Bariloche ~6,250 ~52% ~$108 ~$9,300
Córdoba ~4,570 ~50% ~$49 ~$4,700
Mendoza City ~2,120 ~57% ~$46 ~$9,200
Luján de Cuyo ~2,160 ~38% ~$115 ~$8,500

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Is Mendoza actually good for Airbnb today?

Mendoza can be good for Airbnb today, but the city and the wine-country properties around it are two very different investments.

AirDNA's latest Mendoza City dataset tracks about 2,100 active rentals, with 57% occupancy, a $46 average daily rate and roughly $9,200 in annual revenue.

The wine-country market around Luján de Cuyo behaves almost in reverse. AirDNA tracks roughly 2,160 listings there with only 38% occupancy but a much higher $115 average daily rate and around $8,500 in annual revenue.

That comparison is more useful than a single Mendoza average.

A city apartment depends on volume. At a $46 ADR, the owner needs consistent bookings and tight control of cleaning and management costs.

A wine-country house can make similar annual revenue while filling far fewer nights because each stay is worth much more. The property itself usually matters more there: pool, outdoor space, vineyard setting, views and group capacity can change pricing dramatically.

Mendoza therefore gives investors two legitimate Airbnb strategies. The city offers steadier, cheaper accommodation; Luján de Cuyo offers lower occupancy with much stronger pricing power.

We would be much more cautious with an expensive generic apartment sitting somewhere between those two models.

Is Córdoba worth it for Airbnb investors?

Córdoba looks viable for Airbnb investors today, but ordinary long-term renting is unusually competitive there.

AirDNA currently tracks about 4,570 active short-term rentals in Córdoba city. Average occupancy is around 50%, the nightly rate is about $49 and annual revenue roughly $4,700.

Short-term performance has improved lately. AirDNA reports revenue per listing up strongly year over year, while occupancy has also moved higher and active supply has grown only modestly.

Still, $4,700 of annual Airbnb revenue is not especially impressive by itself.

The bigger complication comes from the traditional rental market. Zonaprop currently estimates Córdoba's gross long-term rental yield at around 7.8%, much higher than the 5.76% figure in Buenos Aires.

That makes Córdoba a tougher Airbnb comparison.

An investor needs either a cheap acquisition, much better-than-average short-term revenue or a property suited to a specific demand source such as university visits, healthcare, events or business travel.

With an ADR below $50, outsourced management is particularly painful. There simply is not much revenue per occupied night to spread across platform fees, cleaning and operating overhead.

Córdoba can work. For a passive investor buying an average apartment, the long-term tenant currently deserves serious consideration.

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Can you legally run an Airbnb in Buenos Aires?

Airbnb is legal in Buenos Aires today, but hosts offering tourist rentals are supposed to register and operate within the city's temporary-rental rules.

Buenos Aires regulates these properties under Law 6,255 and the city's Registro de Alquileres Temporarios Turísticos.

The official city procedure applies to owners and people who manage, administer or intermediate tourist temporary rentals in CABA. Registration is completed online.

For an apartment inside a condominium building, the city currently asks for proof of ownership, the building's co-ownership regulations and a sworn declaration covering third-party liability insurance and applicable safety requirements.

That building document deserves more attention than it usually gets.

Anyone buying specifically for Airbnb should inspect the condominium rules before assuming short-term rental revenue. A great apartment with a hostile or restrictive building can become a bad Airbnb purchase immediately.

Airbnb itself also tells Buenos Aires hosts to include the relevant registration information on their listings.

Tax treatment adds another layer. Argentina's tax authority, ARCA, has rules covering rentals arranged through digital platforms, while invoicing and reporting obligations vary according to the owner's tax status and structure.

So Airbnb remains legal and workable in Buenos Aires, but serious investors should treat it as an accommodation business with paperwork rather than informal side income.

Issue Current Buenos Aires position Why an investor should care
Airbnb legality Allowed No general citywide ban
Tourist-rental registration Required for qualifying operators Must be checked before operating
Proof of ownership Requested during registration Ownership documentation must be clean
Condominium rules Required for apartment registration Building rules can affect the Airbnb plan
Liability insurance declaration Part of registration requirements Adds compliance and operating cost
Tax/reporting obligations Depend on owner structure Gross bookings cannot be treated as take-home income

Does Argentina's currency still help Airbnb owners?

Argentina's currency can still help Airbnb owners who attract foreign guests, but the exchange rate is a weaker investment thesis than it used to be.

Short-term rentals have a natural advantage in a country with a volatile currency because tourist accommodation can adjust prices frequently and can be economically linked to dollars much more easily than a traditional peso salary or many domestic businesses.

Yet Argentina's currency regime is changing.

The peso now operates under a band system managed by the Banco Central, while inflation has fallen dramatically from the extreme levels seen during the country's recent crisis.

That creates a strange risk for Airbnb. If local prices rise faster than the peso weakens, Argentina becomes more expensive for foreign visitors in dollar terms. Restaurants, transport and accommodation then feel less cheap to tourists, even if local inflation is under better control.

The tourism data already give us a reason to take that seriously. Argentina continues attracting hundreds of thousands of foreign tourists each month, while even more Argentine residents have recently been travelling abroad.

A strong Airbnb should therefore survive without a currency shock.

We would treat dollar-linked tourist revenue as a useful feature of the business, rather than the reason to buy the property.

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So is Airbnb still worth it in Argentina?

Yes, Airbnb is still worth it in Argentina today, but only when the specific property can earn clearly more than its long-term rental alternative.

Buenos Aires remains a healthy short-term rental market. Occupancy sits around 65%, almost 40,000 active properties are still finding substantial demand and international tourism continues to bring hundreds of thousands of visitors into Argentina every month.

The economics have become much less forgiving, though.

Traditional rental returns have recovered sharply. As seen above, Zonaprop now puts Buenos Aires gross long-term yield around 5.76%, compared with barely 2%-3% during the weakest years of the old rental market. Córdoba is even more competitive at around 7.8%.

That changes the threshold we should demand from Airbnb.

On a representative $131,000 Buenos Aires apartment, citywide average short-term revenue of roughly $8,100 does not excite us. The extra operating costs can swallow most of the apparent advantage.

Once sustainable bookings move toward $10,500-$13,000 a year, the case becomes much stronger. At that level, gross revenue reaches roughly 8%-10% of the purchase price and gives the owner enough room to absorb the additional work and expenses.

Location then decides how realistic that target is.

Buenos Aires offers the deepest and most consistent demand. Bariloche offers much higher nightly rates with considerably more seasonality. Mendoza gives investors a choice between a higher-occupancy city market and premium wine-country properties with fewer but more valuable bookings. Córdoba works best when the purchase price is low enough to compete with its already attractive conventional rental yields.

So our current judgment is narrower than the old “buy an apartment in Argentina and put it on Airbnb” strategy.

Airbnb is still attractive for a well-bought, differentiated property in a proven tourist location, especially when the owner can manage costs efficiently.

For an expensive generic apartment, particularly one that will be fully outsourced, a normal rental can now be the better investment.

Argentina still has good Airbnb deals. Finding one currently requires much more than finding an apartment that tourists are willing to book.

OUR METHODOLOGY

This analysis tests whether Airbnb is still worth it in Argentina by breaking the question into the things that actually decide the investment outcome: short-term rental demand, pricing power, acquisition cost, conventional rental returns, operating costs, tourism, regulation, currency conditions and differences between local markets.

We used Buenos Aires as the main benchmark because it has the deepest comparable evidence, then checked the same logic against Bariloche, Mendoza, Luján de Cuyo and Córdoba. Market averages were treated as evidence about each market, not as forecasts for a specific property.

Short-term rental performance was assessed through active supply, occupancy, ADR, RevPAR and trailing revenue. Property economics were tested against current sale prices and long-term rental yields, while tourism, regulation, platform fees and currency conditions were checked against official or first-hand sources where available.

We did not let one headline number decide the answer. Occupancy was read alongside nightly rates and RevPAR; Airbnb revenue alongside purchase prices and ordinary rental returns; tourism inflows alongside outbound travel; and gross bookings alongside the additional costs and friction of running a short-term rental.

The revenue thresholds used in the article are decision benchmarks rather than forecasts. Their purpose is to show how much of a premium Airbnb needs to generate before the extra management, utilities, furnishing, platform fees and maintenance start to make sense compared with a normal tenant.

Key sources include AirDNA's Buenos Aires market data, AirDNA's Bariloche data, AirDNA's Mendoza City data, AirDNA's Luján de Cuyo data, AirDNA's Córdoba data, Zonaprop's Buenos Aires price index, Zonaprop's Buenos Aires rental-yield data, Zonaprop's Córdoba rental-yield data, INDEC's international-tourism statistics, Decree 70/2023, Buenos Aires City's tourist-rental registration procedure, Airbnb's host service-fee guidance, ARCA's rental invoicing guidance, and the BCRA's exchange-rate band framework.

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Franca Berta

Marketing Specialist, KasaFinder

Franca Berta has a strong understanding of Argentina’s real estate market through her work with KasaFinder, a platform focused on helping international buyers explore property opportunities across Latin America. With local roots and a close view of the market, she brings useful insight into the different cities, property types, and investment opportunities available across Argentina.