Authored by the expert who managed and guided the team behind the Mexico Property Pack
Yes, the analysis of Tulum's property market is included in our pack
Where are the best places to invest in Tulum right now? Is Aldea Zama still the top pick, or are areas like La Veleta, Region 15, and the beachfront gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the region. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Tulum and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
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1) Tulum Beachfront is in demand for its premium vacation rental income and stunning ocean views
Tulum Beachfront is a top choice for vacation rentals thanks to its stunning ocean views and strong income potential.
Imagine owning a studio at 525 Tulum, where occupancy rates hit 78% in both 2022 and 2023. This shows just how much people love staying here, making it a reliable investment.
Not only are these properties popular, but they also bring in good money. The revenue per available rental (RevPAR) climbed to USD 72.90, marking a 6% rise from the previous year. This is backed by a high average daily rate (ADR) of USD 174.00, underscoring the premium rental income potential.
Investing in Tulum Beachfront isn't just about rental income; it's also about property value. The real estate market in Tulum hit USD 1.20 billion in 2023, showing strong demand and a promising future for investors.
Beachfront properties here have seen significant appreciation, making them a smart choice for those looking to invest in a growing market. The combination of high occupancy rates and increasing property values makes Tulum Beachfront a standout option.
Sources: Frank Ruiz Realty Group, Tulum Times, Pax News
2) Region 12 is gaining interest for its affordable land and future development potential
Region 12 in Tulum is catching eyes for its affordable land prices and future growth potential.
Back in 2023 and 2024, there was a buzz around land sales here, with listings showing a lot of activity. For example, a piece of land was listed at $48,065 USD, which really highlights why buyers are interested.
When you compare it to other parts of Tulum, Region 12 stands out with its lower land prices, ranging from $50,000 to several million dollars. This makes it a hot spot for investors looking for budget-friendly options. While areas like Aldea Zama and La Veleta are closer to the beach, Region 12 offers similar perks, like cobblestone streets and public lighting, but without the hefty price.
Infrastructure is another big reason why Region 12 is on the rise. There's a plan to build a 26-kilometer bypass road, which will make getting around easier and cut down on traffic. This project is set to boost business and make Region 12 even more attractive for development.
With these developments, Region 12 is becoming a prime spot for those looking to invest in Tulum. The combination of affordable land and upcoming infrastructure improvements is a winning formula for future growth.
Sources: Real Estate, Riviera Maya News, Riviera Maya Cozy
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Mexico. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
3) Region 15 is gaining attention for its new luxury developments and rising demand from international investors
Region 15 in Tulum is buzzing with new luxury developments, catching the eye of international investors.
Why? Well, the real estate market here has been on a roll, hitting USD 1.20 billion in 2023. Since 2015, property prices have been climbing steadily at an average of 15% each year, making it a hot spot for investment.
In Region 15, there's something for everyone. Condos are priced between USD 105,000 and USD 550,000, while houses range from USD 143,298 to USD 1,479,000. If you're eyeing luxury villas, expect to pay anywhere from USD 320,000 to USD 3,073,315. This variety caters to different tastes and budgets, adding to the area's charm.
What really sets Region 15 apart is its commitment to eco-friendly developments. These sustainable projects are a big draw for both local and international buyers who appreciate the natural beauty and green practices.
International investors are particularly keen on Region 15 because of its unique perks. It's close to the beach and Mayan ruins, and the infrastructure is on the rise. The upcoming Tren Maya project will connect the area to the beach and hotel zone, boosting mobility and growth even further.
Sources: Frank Ruiz Realty Group, Corax Solutions, Proyectos Inmobiliarios
4) Tankah Bay is gaining popularity for its exclusive beachfront properties and strong appreciation potential
Tankah Bay is quickly becoming a hotspot for exclusive beachfront properties, thanks to its impressive growth in property values.
Since 2015, Tankah Bay has experienced an average annual appreciation rate of 15%, outpacing other areas in Tulum. This steady increase in value makes it a prime spot for investors looking for strong appreciation potential.
Beachfront properties here are in high demand, with occupancy rates often exceeding 80% during peak seasons. This surge is fueled by a robust rebound in tourism, making Tankah Bay a highly sought-after destination.
The limited availability of properties adds to their exclusivity, which in turn drives up prices and piques the interest of investors and buyers. Recent high-profile real estate transactions, including luxury developments like Tulum Bay Tankah, are a testament to this trend.
These developments offer both oceanview and jungle view options, catering to a discerning clientele. The presence of luxury amenities, such as boutique hotels and 5-star services, further enhances the area's appeal.
Tankah Bay's allure is not just about the properties; it's about the lifestyle. With its unique blend of natural beauty and luxury, it's no wonder this area is attracting attention from those looking to invest in a piece of paradise.
Sources: Frank Ruiz Realty Group, Moskito, Zoom Playa
5) Tulum Centro is booming with its commercial and residential opportunities and rising tourist foot traffic
Tulum Centro is booming with a vibrant mix of commercial and residential opportunities.
Since 2015, property values in Tulum Centro have been on the rise, appreciating by an average of 15% annually. This trend continued with an 8.5% increase year over year, making it a prime spot for real estate investment. The area is buzzing with new developments, thanks to the influx of tourists, backpackers, and digital nomads who are drawn to its unique charm.
Tourism is a major driver here, with Tulum and nearby Playa del Carmen attracting millions of visitors each year. This has led to a surge in new commercial and residential projects, as businesses aim to cater to the growing number of tourists. The improvements in tourism infrastructure and the variety of attractions available have only added to the area's appeal.
Local businesses and international brands are flocking to Tulum Centro, especially along Avenida Tulum. This bustling street is lined with shops, restaurants, and tour operators, creating a lively atmosphere. The upcoming Tren Maya project is expected to further enhance accessibility and amenities, potentially boosting property values in key areas.
High occupancy rates in hotels and vacation rentals highlight the area's growing popularity. This trend is supported by the continuous influx of tourists, which in turn fuels demand for both commercial and residential spaces. The combination of these factors makes Tulum Centro an attractive option for investors looking to capitalize on its growth.
Sources: The Wandering Investor, Frank Ruiz Realty Group, Corax Solutions
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6) Selva Zama is attracting investors with its modern amenities and natural surroundings, driving strong rental demand
Selva Zama is a top pick for investors because it blends modern amenities with stunning natural surroundings, leading to strong rental demand.
In 2023, Selva Zama boasted an impressive occupancy rate of 85%, far surpassing other areas in Tulum, which hovered around 60-70%. This high occupancy is a testament to its appeal among renters who crave both comfort and nature. The area’s unique charm is a magnet for those looking to escape the hustle and bustle while still enjoying modern conveniences.
Property values in Selva Zama are on the rise, with a 15% increase in 2024 compared to the previous year. This surge is fueled by high demand and limited supply, making it a lucrative investment opportunity. The area is buzzing with new developments and infrastructure projects, including luxury resorts and eco-friendly hotels, which are set to enhance its allure even further.
Tourists are increasingly drawn to places that offer a mix of modern comforts and natural beauty. A 2023 survey found that 75% of tourists prefer accommodations with this blend, which Selva Zama delivers in spades. This trend aligns with the growing eco-friendly tourism movement, where Selva Zama stands out as a leader due to its commitment to sustainability.
Investors are particularly interested in Selva Zama because of its strategic location and the ongoing development projects that promise to boost property values. The area’s focus on sustainability and eco-friendly practices not only attracts tourists but also appeals to investors looking for long-term growth potential.
With its combination of modern amenities, natural beauty, and a strong rental market, Selva Zama is a compelling choice for those looking to invest in a property that offers both immediate returns and future growth. The area’s unique blend of features makes it a standout in the Tulum real estate market.
Sources: Tulum Realty, Tulum Tourism Board, Tulum Development Corporation
7) Holistika is gaining interest for its wellness community and increasing property values
Holistika is drawing in buyers thanks to its wellness-focused community and rising property values.
In Holistika, property prices have been on the rise, appealing to those who care about the environment and want sustainable living spaces. Imagine eco-friendly villas and townhouses that have seen a significant appreciation, with prices ranging from $400,000 to $660,000, depending on size and amenities. This trend is making Holistika a hot spot for those looking to invest in a green lifestyle.
Compared to other areas in Tulum, Holistika is experiencing faster property price increases. While places like Aldea Zama and La Veleta are also seeing price hikes, Holistika's unique focus on wellness and sustainability sets it apart. The area is buzzing with wellness retreats and events, drawing in both local and international buyers who are eager to be part of this vibrant community.
Holistika is not just about rising property values; it's about a lifestyle. The area is seeing a surge in real estate developments that prioritize wellness and sustainability. Think of eco-friendly villas with solar panels and rainwater harvesting systems, which are a big hit with buyers who value environmental consciousness. This focus on green living is a major draw for those looking to invest in a community that aligns with their values.
Testimonials from recent buyers often highlight Holistika's commitment to sustainability and the availability of wellness retreats. These elements enhance its attractiveness as an investment opportunity, making it a desirable place to live. The community's dedication to wellness is not just a selling point; it's a way of life that resonates with many potential buyers.
Holistika's appeal is further boosted by its vibrant community events, which showcase its commitment to wellness. These events are not just about relaxation; they are a testament to the area's dedication to a healthy lifestyle, making it a magnet for those seeking a balanced way of living. This unique blend of wellness and rising property values is what makes Holistika stand out in the real estate market.
Sources: Frank Ruiz Realty Group, Azibo
8) Aldea Zama is booming with high rental yields and its prime location near the beach and downtown Tulum
Aldea Zama is a hot market thanks to its impressive rental yields.
Investors are drawn to Aldea Zama because short-term rentals here can yield between 8% to 12% annually, while long-term rentals offer a steady 5% to 7% return each year. This makes it a reliable choice for those seeking consistent income.
During the high season, from December to April, occupancy rates in Aldea Zama soar to 85% to 90%. This high demand means properties are rarely vacant, maximizing rental income potential for owners.
Aldea Zama's strategic location is another big draw. It's close to the beach, giving residents and tourists easy access to the stunning coastline. Plus, being nestled between downtown Tulum and the hotel zone offers a perfect mix of vibrant city life and serene beach experiences.
Imagine waking up and deciding whether to enjoy a day in bustling Tulum or relax by the beach, all within a short distance. This convenience is a major selling point for both renters and buyers.
With its combination of high rental yields, strong occupancy rates, and prime location, Aldea Zama is a standout choice for property investment in the region.
Sources: Dreams Property, YouTube, Caribe Luxury Homes
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Mexico versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
9) La Veleta is booming with rapid property appreciation and a rise in eco-friendly developments
La Veleta is catching eyes for its rapid property appreciation.
In recent years, property values in La Veleta have seen a significant boost, with an 18% increase year-over-year in 2023 and 2024. This isn't a new trend; since 2015, the area has enjoyed a steady growth of about 15% annually. Such numbers make it a hot spot for investors eager for strong returns.
What sets La Veleta apart is its commitment to eco-friendly developments. The area is buzzing with projects that embrace sustainable living, focusing on energy efficiency and water conservation. This aligns perfectly with Tulum's broader eco-friendly ethos, making it a magnet for those who value green living.
La Veleta's charm doesn't stop at sustainability. It offers a unique mix of modern amenities and eco-conscious living, drawing in international buyers. Its proximity to beaches, shopping, and cultural areas adds to its appeal, offering a vibrant lifestyle that's hard to resist.
For those looking to invest in a place that balances modernity with nature, La Veleta is a prime choice. The neighborhood's growth in eco-friendly projects is not just a trend but a testament to its commitment to a sustainable future.
With its rapid property appreciation and eco-friendly focus, La Veleta is more than just a place to live; it's a lifestyle choice that promises both financial and environmental rewards.
Sources: Tulum Real Estate Market 2024: Key Trends and Predictions for 2025, La Veleta Tulum off Mexico, Studios for sale in La Veleta Tulum
10) Aldea Maya is gaining attention for its sustainable projects and strong demand for eco-friendly living
Aldea Maya is turning heads with its focus on sustainable development and the growing demand for eco-friendly living.
In Tulum, tourism has been booming, with a 20% jump in visitors back in 2023. This influx has sparked a keen interest in eco-friendly properties, making Aldea Maya a hot spot for both vacationers and those looking to settle down.
The Aldea Maya II project is a standout in the area, offering luxury condos and single-family homes with a 100% eco-sustainable design. Tucked away in the Mayan jungle, it features holistic centers and workshops on environmental care, perfect for anyone wanting a green lifestyle.
People in Tulum are increasingly drawn to the idea of living sustainably, with a strong preference for eco-conscious homes. Villas with solar panels and rainwater systems are in high demand, showing a clear shift towards greener housing choices.
Media coverage has shone a spotlight on Tulum's commitment to eco-friendly living. Projects like Aldea Maya II and Selvazama have been in the news for their innovative and sustainable real estate approaches, making them even more appealing.
Sources: Inmobilia, Grupotsalach, LOAM Desarrollos
11) Tulum Ruinas is gaining interest for its cultural charm and rising boutique hotel investments
Tulum Ruinas is a hotspot for cultural tourism, thanks to its unique mix of history, nature, and modern attractions.
With its ancient Mayan ruins and stunning beaches, Tulum Ruinas is more than just a beach getaway. The area is buzzing with vibrant cultural events that have caught the eye of many media outlets, making it a must-visit for those seeking a rich cultural experience.
The buzz around Tulum Ruinas has sparked a booming interest in boutique hotel investments. As tourists pour in, hotel occupancy rates have soared, hitting an average of 84% in 2023. This trend has led to a rise in boutique hotels, offering unique stays that match the area's cultural vibe, and investors are eager to jump in, seeing the potential for high returns.
Property values in Tulum Ruinas are climbing, driven by the demand for real estate that offers cultural experiences. Properties in culturally rich areas like Tulum are known to appreciate over time, making them a smart investment. The upcoming Mayan Train project is set to make the region even more accessible, likely boosting its appeal to both tourists and investors.
Sources: Tulum Times, Dreams Property, Tulum Times
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12) Region 8 is gaining attention for its strategic location near the new Tulum airport and upcoming infrastructure upgrades
Region 8 in Tulum is quickly becoming a sought-after destination for property buyers.
With the opening of the new Tulum International Airport just 12 miles away, travel to Tulum has never been easier. This proximity means tourists and investors can skip the longer trek from Cancun, making Tulum more accessible than ever.
On top of that, the government is rolling out major infrastructure projects like new roads and the Mayan Train. These improvements are set to boost the area's appeal by enhancing both accessibility and livability. Region 8's strategic location near the hotel zone and beach only adds to its charm.
The real estate scene in Region 8 is buzzing. There's a noticeable uptick in property sales and development, with many new condos being snapped up even before they're built. This surge in activity highlights the growing demand and interest in the area.
Investors are taking note of Region 8's potential. The combination of easy access, planned infrastructure, and a thriving real estate market makes it a promising spot for future growth. It's a prime time to consider investing in this emerging hotspot.
Whether you're looking to invest or find a new place to call home, Region 8 offers a unique blend of convenience and opportunity. The area's development is a clear sign of its rising popularity and potential for growth.
Sources: Frank Ruiz Realty Group, YouTube, Tulum Investor, Tulum Land and Property
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.
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