Authored by the expert who managed and guided the team behind the Mexico Property Pack
Yes, the analysis of Tulum's property market is included in our pack
Are you considering investing in Tulum's real estate market? Curious about which areas are set to become the most sought-after by 2025? Want to know where your investment will yield the highest returns?
We will lay down recent insights. Here, no guesswork, we rely only on solid data.
Actually, we know this market inside and out. We keep tabs on it regularly, and all our discoveries are reflected in the most recent version of the Mexico Property Pack
This article gives you valuable insights, but remember, it’s not and will never be investment advice. We pull data from a range of sources to provide you with the most accurate picture possible, yet we can’t guarantee complete accuracy. Markets are difficult to predict. Make sure to do your own research and consult a professional before making any financial moves. Any risks or losses are your own responsibility.
1) Tulum Beachfront is in high demand for its top vacation rental income potential and breathtaking ocean views
Tulum Beachfront is a top choice for vacation rentals thanks to its stunning ocean views and strong income potential.
Imagine owning a studio at 525 Tulum, where occupancy rates hit 78% in both 2022 and 2023. This shows just how much people love staying here, making it a reliable investment.
Not only are these properties popular, but they also bring in good money. The revenue per available rental (RevPAR) climbed to USD 72.90, marking a 6% rise from the previous year. This is backed by a high average daily rate (ADR) of USD 174.00, underscoring the premium rental income potential.
Investing in Tulum Beachfront isn't just about rental income; it's also about property value. The real estate market in Tulum hit USD 1.20 billion in 2023, showing strong demand and a promising future for investors.
Beachfront properties here have seen significant appreciation, making them a smart choice for those looking to invest in a growing market. The combination of high occupancy rates and increasing property values makes Tulum Beachfront a standout option.
Sources: Frank Ruiz Realty Group, Tulum Times, Pax News
2) Region 12 is booming with affordable land and strong future development potential
Region 12 in Tulum is catching eyes for its affordable land prices and future growth potential.
Back in 2023 and 2024, land prices here were lower than in other Tulum areas, making it a hot spot for investors. People were drawn to the area not just for the price, but also for the amenities like cobblestone streets and public lighting that didn't break the bank.
The buzz around Tulum's land, especially in Region 12, was clear from the jump in property values. While Tulum saw an average annual growth of 12%, Region 12 outpaced it with a 15% increase. This was fueled by more land sales and diverse projects popping up, showing a real interest from buyers and investors.
Local government is backing infrastructure projects, like a planned 26-kilometer bypass road, which is set to boost commerce and improve connections with other regions. This development is expected to make Region 12 even more appealing for investment and growth.
With these changes, Region 12 is becoming a prime spot for those looking to invest in Tulum. The combination of affordable land and upcoming infrastructure makes it a smart choice for future development.
Sources: Real Estate, Riviera Maya News, The Latin Investor
Everything you need to know is included in our Property Investment Pack for Tulum
3) Region 15 is booming with new luxury developments and high demand from international investors
Region 15 in Tulum is buzzing with new luxury developments, catching the eye of international investors.
Why? Well, the real estate market here has been on a roll, hitting USD 1.20 billion in 2023. Since 2015, property prices have been climbing steadily at an average of 15% each year, making it a hot spot for investment.
In Region 15, there's something for everyone. Condos are priced between USD 105,000 and USD 550,000, while houses range from USD 143,298 to USD 1,479,000. If you're eyeing luxury villas, expect to pay anywhere from USD 320,000 to USD 3,073,315. This variety caters to different tastes and budgets, adding to the area's charm.
What really sets Region 15 apart is its commitment to eco-friendly developments. These sustainable projects are a big draw for both local and international buyers who appreciate the natural beauty and green practices.
International investors are particularly keen on Region 15 because of its unique perks. It's close to the beach and Mayan ruins, and the infrastructure is on the rise. The upcoming Tren Maya project will connect the area to the beach and hotel zone, boosting mobility and growth even further.
Sources: Frank Ruiz Realty Group, Corax Solutions, Proyectos Inmobiliarios
4) Tankah Bay is a top choice for exclusive beachfront properties with strong appreciation potential
Tankah Bay is quickly becoming a hotspot for exclusive beachfront properties, thanks to its impressive growth in property values.
Since 2015, Tankah Bay has experienced an average annual appreciation rate of 15%, outpacing other areas in Tulum. This steady increase in value makes it a prime spot for investors looking for strong appreciation potential.
Beachfront properties here are in high demand, with occupancy rates often exceeding 80% during peak seasons. This surge is fueled by a robust rebound in tourism, making Tankah Bay a highly sought-after destination.
The limited availability of properties adds to their exclusivity, which in turn drives up prices and piques the interest of investors and buyers. Recent high-profile real estate transactions, including luxury developments like Tulum Bay Tankah, are a testament to this trend.
These developments offer both oceanview and jungle view options, catering to a discerning clientele. The presence of luxury amenities, such as boutique hotels and 5-star services, further enhances the area's appeal.
Tankah Bay's allure is not just about the properties; it's about the lifestyle. With its unique blend of natural beauty and luxury, it's no wonder this area is attracting attention from those looking to invest in a piece of paradise.
Sources: Frank Ruiz Realty Group, Moskito, Zoom Playa
5) Tulum Centro is booming with commercial and residential opportunities and rising tourist foot traffic
Tulum Centro is booming with a vibrant mix of commercial and residential opportunities.
Since 2015, property values in Tulum Centro have been on the rise, appreciating by an average of 15% annually. This trend continued with an 8.5% increase year over year, making it a prime spot for real estate investment. The area is buzzing with new developments, thanks to the influx of tourists, backpackers, and digital nomads who are drawn to its unique charm.
Tourism is a major driver here, with Tulum and nearby Playa del Carmen attracting millions of visitors each year. This has led to a surge in new commercial and residential projects, as businesses aim to cater to the growing number of tourists. The improvements in tourism infrastructure and the variety of attractions available have only added to the area's appeal.
Local businesses and international brands are flocking to Tulum Centro, especially along Avenida Tulum. This bustling street is lined with shops, restaurants, and tour operators, creating a lively atmosphere. The upcoming Tren Maya project is expected to further enhance accessibility and amenities, potentially boosting property values in key areas.
High occupancy rates in hotels and vacation rentals highlight the area's growing popularity. This trend is supported by the continuous influx of tourists, which in turn fuels demand for both commercial and residential spaces. The combination of these factors makes Tulum Centro an attractive option for investors looking to capitalize on its growth.
Sources: The Wandering Investor, Frank Ruiz Realty Group, Corax Solutions
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6) Selva Zama attracts investors with modern amenities and nature, driving strong rental demand
Selva Zama is a top pick for investors because it blends modern amenities with stunning natural surroundings, leading to strong rental demand.
In 2023, Selva Zama boasted an impressive occupancy rate of 85%, far surpassing other areas in Tulum, which hovered around 60-70%. This high occupancy is a testament to its appeal among renters who crave both comfort and nature. The area’s unique charm is a magnet for those looking to escape the hustle and bustle while still enjoying modern conveniences.
Property values in Selva Zama are on the rise, with a 15% increase in 2024 compared to the previous year. This surge is fueled by high demand and limited supply, making it a lucrative investment opportunity. The area is buzzing with new developments and infrastructure projects, including luxury resorts and eco-friendly hotels, which are set to enhance its allure even further.
Tourists are increasingly drawn to places that offer a mix of modern comforts and natural beauty. A 2023 survey found that 75% of tourists prefer accommodations with this blend, which Selva Zama delivers in spades. This trend aligns with the growing eco-friendly tourism movement, where Selva Zama stands out as a leader due to its commitment to sustainability.
Investors are particularly interested in Selva Zama because of its strategic location and the ongoing development projects that promise to boost property values. The area’s focus on sustainability and eco-friendly practices not only attracts tourists but also appeals to investors looking for long-term growth potential.
With its combination of modern amenities, natural beauty, and a strong rental market, Selva Zama is a compelling choice for those looking to invest in a property that offers both immediate returns and future growth. The area’s unique blend of features makes it a standout in the Tulum real estate market.
Sources: Tulum Realty, Tulum Tourism Board, Tulum Development Corporation
7) Holistika attracts buyers with its wellness community and increasing property values
Holistika is quickly becoming a hotspot for property buyers, thanks to its wellness-focused community and rising property values.
In recent years, Holistika has seen a notable increase in property prices, appealing to those who value eco-friendly living. The area offers eco-friendly villas and townhouses that have appreciated significantly, with prices ranging from $400,000 to $660,000, depending on size and amenities. This trend is attracting buyers who are keen on sustainable developments.
Compared to other Tulum neighborhoods like Aldea Zama and La Veleta, Holistika is experiencing faster property price increases. Its unique focus on wellness and sustainability is a major draw, setting it apart from other areas. The community hosts numerous wellness retreats and events, which attract both local and international buyers interested in a lifestyle centered around health and sustainability.
Holistika is also seeing a boom in real estate projects that prioritize wellness and sustainability. These developments often feature eco-friendly amenities like solar panels and rainwater harvesting systems, appealing to environmentally conscious buyers. Recent buyers frequently mention the community's strong emphasis on sustainability and the availability of wellness retreats as key reasons for their purchase.
Insider knowledge suggests that Holistika's commitment to wellness is not just a trend but a lifestyle deeply embedded in the community. This is evident in the growing number of wellness-focused events and retreats that continue to draw attention. The area is becoming a hub for those seeking a balanced lifestyle, making it a prime location for investment.
For those considering a property purchase in Holistika, the combination of rising property values and a wellness-oriented community offers a unique opportunity. The area's focus on sustainability and health is not only attracting buyers but also driving up property values, making it a wise investment choice.
Sources: Frank Ruiz Realty Group, TheLatinvestor, Azibo
8) Aldea Zama is booming with high rental yields and close access to the beach and downtown Tulum
Aldea Zama is a hot market thanks to its impressive rental yields.
Investors are drawn to Aldea Zama because short-term rentals here can yield between 8% to 12% annually, while long-term rentals offer a steady 5% to 7% return each year. This makes it a reliable choice for those seeking consistent income.
During the high season, from December to April, occupancy rates in Aldea Zama soar to 85% to 90%. This high demand means properties are rarely vacant, maximizing rental income potential for owners.
Aldea Zama's strategic location is another big draw. It's close to the beach, giving residents and tourists easy access to the stunning coastline. Plus, being nestled between downtown Tulum and the hotel zone offers a perfect mix of vibrant city life and serene beach experiences.
Imagine waking up and deciding whether to enjoy a day in bustling Tulum or relax by the beach, all within a short distance. This convenience is a major selling point for both renters and buyers.
With its combination of high rental yields, strong occupancy rates, and prime location, Aldea Zama is a standout choice for property investment in the region.
Sources: Dreams Property, YouTube, Caribe Luxury Homes
Everything you need to know is included in our Real Estate Pack for Tulum
9) La Veleta is attracting attention for rapid property appreciation and increasing eco-friendly developments
La Veleta is catching eyes for its rapid property appreciation.
In recent years, property values in La Veleta have seen a significant boost, with an 18% increase year-over-year in 2023 and 2024. This isn't a new trend; since 2015, the area has enjoyed a steady growth of about 15% annually. Such numbers make it a hot spot for investors eager for strong returns.
What sets La Veleta apart is its commitment to eco-friendly developments. The area is buzzing with projects that embrace sustainable living, focusing on energy efficiency and water conservation. This aligns perfectly with Tulum's broader eco-friendly ethos, making it a magnet for those who value green living.
La Veleta's charm doesn't stop at sustainability. It offers a unique mix of modern amenities and eco-conscious living, drawing in international buyers. Its proximity to beaches, shopping, and cultural areas adds to its appeal, offering a vibrant lifestyle that's hard to resist.
For those looking to invest in a place that balances modernity with nature, La Veleta is a prime choice. The neighborhood's growth in eco-friendly projects is not just a trend but a testament to its commitment to a sustainable future.
With its rapid property appreciation and eco-friendly focus, La Veleta is more than just a place to live; it's a lifestyle choice that promises both financial and environmental rewards.
Sources: Tulum Real Estate Market 2024: Key Trends and Predictions for 2025, La Veleta Tulum off Mexico, Studios for sale in La Veleta Tulum
10) Aldea Maya attracts interest for sustainable projects and high demand for eco-conscious living
Aldea Maya is turning heads with its focus on sustainable development and eco-friendly living.
People are drawn to projects like Aldea Maya II because they offer luxury living with a 100% eco-sustainable vision. Imagine living in the heart of the Mayan jungle, where comfort meets environmental responsibility. It's a unique lifestyle that combines modern amenities with nature's beauty.
In Tulum, areas like Aldea Zama and La Veleta are seeing a surge in demand for eco-friendly properties. Prices are climbing, thanks to limited supply and a growing interest in luxury green housing. More folks want homes with solar panels and rainwater systems, reflecting a shift towards sustainable living.
Projects like Selvazama are making waves by focusing on sustainable living and community development. They don't just care for the environment; they build community values and relationships. This makes them appealing to a diverse crowd, from entrepreneurs to digital nomads.
Sources: The Latin Investor, Inmobilia, Grupotsalach
11) Tulum Ruinas draws attention for its unique culture and rising interest in boutique hotel investments
Tulum Ruinas is a hotspot for cultural tourism, thanks to its unique mix of history, nature, and modern attractions.
With its ancient Mayan ruins and stunning beaches, Tulum Ruinas is more than just a beach getaway. The area is buzzing with vibrant cultural events that have caught the eye of many media outlets, making it a must-visit for those seeking a rich cultural experience.
The buzz around Tulum Ruinas has sparked a booming interest in boutique hotel investments. As tourists pour in, hotel occupancy rates have soared, hitting an average of 84% in 2023. This trend has led to a rise in boutique hotels, offering unique stays that match the area's cultural vibe, and investors are eager to jump in, seeing the potential for high returns.
Property values in Tulum Ruinas are climbing, driven by the demand for real estate that offers cultural experiences. Properties in culturally rich areas like Tulum are known to appreciate over time, making them a smart investment. The upcoming Mayan Train project is set to make the region even more accessible, likely boosting its appeal to both tourists and investors.
Sources: Tulum Times, Dreams Property, Tulum Times
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12) Region 8 is a hotspot due to its location near the new Tulum airport and planned infrastructure improvements
Region 8 in Tulum is quickly becoming a sought-after destination for property buyers.
With the opening of the new Tulum International Airport just 12 miles away, travel to Tulum has never been easier. This proximity means tourists and investors can skip the longer trek from Cancun, making Tulum more accessible than ever.
On top of that, the government is rolling out major infrastructure projects like new roads and the Mayan Train. These improvements are set to boost the area's appeal by enhancing both accessibility and livability. Region 8's strategic location near the hotel zone and beach only adds to its charm.
The real estate scene in Region 8 is buzzing. There's a noticeable uptick in property sales and development, with many new condos being snapped up even before they're built. This surge in activity highlights the growing demand and interest in the area.
Investors are taking note of Region 8's potential. The combination of easy access, planned infrastructure, and a thriving real estate market makes it a promising spot for future growth. It's a prime time to consider investing in this emerging hotspot.
Whether you're looking to invest or find a new place to call home, Region 8 offers a unique blend of convenience and opportunity. The area's development is a clear sign of its rising popularity and potential for growth.
Sources: Frank Ruiz Realty Group, YouTube, Tulum Investor, Tulum Land and Property