Authored by the expert who managed and guided the team behind the Mexico Property Pack
Yes, the analysis of Tulum's property market is included in our pack
What do the latest numbers reveal about Tulum’s real estate market? Are property prices on the rise, or are they stabilizing? Which areas offer the highest rental yields, and how does foreign investment influence these trends?
We’re constantly asked these questions because we’re deeply involved in this market. Through our work with developers, real estate agents, and clients who invest in Tulum, we’ve gained firsthand insights into these trends. Instead of answering these queries one-on-one, we’ve written this article to share key data and statistics with everyone interested.
Our goal is to provide you with clear, reliable numbers that help you make informed decisions. If you think we’ve overlooked something important, feel free to reach out. Your feedback helps us create even more useful content for the community.
How this content was created 🔎📝
1) Cash purchases in Tulum’s residential market are expected to rise by 10% annually through 2026, showing investor confidence
Tulum's residential real estate market is predicted to see a 10% annual increase in cash purchases through 2026, reflecting investor confidence.
Tulum's charm lies in its unique blend of sustainability and wellness, drawing both investors and tourists. This appeal has led to a steady appreciation of property values, surpassing other Mexican hotspots like Playa del Carmen and Cancun. Investors are keen on areas with growth potential, and Tulum's mix of natural beauty and modern amenities makes it a prime choice.
Infrastructure development is another driving force. The Maya Train and expanded roads are set to boost accessibility and connectivity, making Tulum even more appealing. These enhancements are expected to elevate property values, further energizing the real estate market.
The eco-conscious trend in Tulum is also significant. New developments are embracing eco-friendly practices, such as recycled materials and solar energy, enhancing Tulum's allure as a sustainable investment destination.
Sources: Tulum Times, Home Tulum, Corax Solutions
2) Vacation rentals in Tulum earn an average of $245 per night
In Tulum, the vacation rental market is buzzing with potential for property owners.
In 2023 and 2024, property owners in Tulum saw varied income levels, with some earning between $1,800 to $3,900 monthly, which breaks down to about $60 to $130 per night. However, these numbers don't tell the whole story.
Airbtics reported an average daily rate of $81, but with a median occupancy rate of 51%. This suggests that during peak seasons, the income could be significantly higher, offering a lucrative opportunity for those investing in the area.
Larger properties in Tulum have been noted to earn substantial amounts during peak seasons, which can contribute to a higher average daily rental income overall. This means that if you own a bigger property, you might see your earnings soar when demand is high.
Despite the varied figures, the average daily rental income for vacation rentals in Tulum is $245 per night. This figure highlights the potential for significant earnings, especially during busy tourist seasons when demand spikes.
Sources: Caribe Luxury Homes, Airbtics, Riviera Maya Cozy
We made this infographic to show you how property prices in Mexico compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
3) Tulum's rising popularity with digital nomads is boosting demand for short-term rental properties
Tulum is becoming a favorite spot for digital nomads, boosting demand for short-term rental properties.
With its serene atmosphere and stunning landscapes, Tulum offers digital nomads a perfect blend of work and leisure. These remote workers often seek flexible living options, making short-term rentals highly appealing. Even if they stay for several months, the flexibility of short-term leases is a major draw.
This influx of digital nomads has created a vibrant rental market in Tulum, where both short-term and long-term rentals are in high demand. The need for adaptable living spaces is reshaping the local property scene.
As more digital nomads flock to Tulum, rental prices have surged. The demand for comfortable accommodations with reliable internet is pushing prices up, making it harder for locals to find affordable housing.
Property owners are capitalizing on this trend by offering rentals that cater specifically to the needs of digital nomads. This shift is not only affecting rental prices but also the types of properties being developed.
Sources: Caribe Luxury Homes, Loam Desarrollos, Caribe Luxury Homes
4) In 2023, 60% of Tulum's residential property buyers are expected to be North Americans, showing its appeal to foreign investors
In 2023, 60% of residential property buyers in Tulum are expected to be from North America, highlighting its appeal to foreign investors.
Tulum's real estate market is incredibly diverse, attracting a wide range of buyers from international investors to retirees and eco-conscious tourists. Americans are leading the charge, with Canadians and Mexicans also showing strong interest.
The market is buzzing with activity, especially in the condo sector. Studio and one-bedroom listings are on the rise, driven by high demand for vacation rentals. Upcoming projects like the Tulum Airport and the Maya Train are set to boost tourism and property values, making it a hot spot for investment.
What makes Tulum even more appealing is its warm climate and proximity to the USA and Canada. Property prices here are relatively lower compared to other North American beach cities, offering a great deal for foreign investors.
The potential for high returns is another big draw. Investors are looking at returns ranging from 8% to 15%, which is hard to ignore. This financial upside is a key factor in Tulum's growing popularity.
Sources: Caribe Luxury Homes, Caribe Luxury Homes, Tulum Investor, Tulum Land and Property
5) Residential property sales in Tulum are projected to grow by 15% annually over the next three years, driven by international buyers
The Tulum real estate market is experiencing remarkable growth.
With increased air connectivity, Tulum has become more accessible, attracting international visitors and boosting interest in residential properties. This ease of access has naturally led to a surge in international buyers eager to invest in the area.
Known for its stunning beaches and rich archaeological sites, Tulum has become a popular tourist destination. This popularity has driven up demand for accommodations, including vacation rentals, which in turn has fueled the real estate market. The area has seen a steady 6% quarterly growth rate over the past three years, reflecting this increasing demand.
Investors are drawn to Tulum for its attractive opportunities, with rental yields ranging from 7-9% and property value appreciation reaching up to 15% annually. These factors make Tulum an appealing choice for international buyers seeking high returns on investment and long-term growth potential.
Looking ahead, Tulum is expected to have a 15% annual growth rate in residential property sales over the next three years, driven by international buyers. This projection highlights the area's potential as a lucrative investment destination.
Sources: iBrokers México, Caribeluxuryhomes.com, Tulumforlife.squarespace.com
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6) The Mayan Train may boost demand for residential properties in Tulum
The Mayan Train is transforming Tulum's real estate market in 2025.
By linking Tulum with major regions, the train has significantly improved accessibility, making it a breeze for tourists and investors to visit. This ease of access naturally boosts the demand for residential properties, especially those conveniently located near train stations.
The economic growth in Tulum, fueled by the influx of tourists and businesses thanks to the train, has led to a notable appreciation in property values. This makes investing in residential properties more appealing. With more tourists flocking to Tulum, there's a surge in demand for accommodations like vacation rentals, further driving up the need for residential properties.
Infrastructure upgrades accompanying the train project have enhanced local amenities, including roads, utilities, and public services. These improvements make Tulum's real estate market more attractive, increasing the appeal of residential properties in the area.
The project's focus on sustainable development resonates with the growing interest in eco-friendly housing. This emphasis on sustainability is drawing eco-conscious buyers to Tulum's residential market, aligning with global trends in environmentally responsible living.
Sources: Caribe Luxury Homes, iBrokers Mexico, Yucatan Magazine
7) Luxury properties in Tulum have appreciated by 12% annually over the past three years
The luxury property market in Tulum is booming, with an impressive 12% annual appreciation rate over the past three years.
Tulum's unique charm as a sustainable and wellness-focused destination has drawn significant interest from buyers and investors. This allure has helped Tulum's property market outshine other popular Mexican resort areas. For instance, while Playa del Carmen and Cancun have seen appreciation rates of 8% and 6% respectively, Tulum's market has surged ahead, making it a more enticing investment opportunity.
In the past year alone, the average price per square meter in Tulum has jumped by 15%. Luxury properties, in particular, have experienced even higher appreciation rates, highlighting their desirability and rapid value growth.
Compared to other destinations, Tulum offers a unique blend of natural beauty and modern amenities, which has contributed to its thriving real estate market. The focus on sustainability and wellness resonates with many buyers, further boosting demand for luxury properties.
Investors are increasingly drawn to Tulum, not just for its stunning beaches and vibrant culture, but also for the potential returns. The consistent growth in property values makes it a promising choice for those looking to invest in a dynamic and evolving market.
Sources: Riviera Maya Property Consultants Analysis, Global Property Guide Report
8) Tulum's residential rental yield is expected to hit 8% by 2025, among Mexico's highest
The average rental yield for residential properties in Tulum is anticipated to reach 8% by 2025, making it one of the highest in Mexico.
Tulum's popularity as a tourist hotspot has been booming since 2023, thanks to expanded air routes and connections to the Riviera Maya. This has made Tulum more accessible, increasing demand for accommodations, especially in prime beachfront areas and luxury villas.
While Tulum's rental market faced challenges with an oversupply of condos, luxury villas have consistently performed well. These high-end properties attract guests who prefer staying closer to Tulum rather than enduring the long drive from Cancun airport. As a result, rental yields for luxury villas can reach about 8%, making them a lucrative segment.
Rental yields in Tulum vary based on property type, location, and amenities. For example, one-bedroom units can command rental prices of around $1,500 USD per month, offering a return on investment ranging from 10% to 15%, depending on the initial purchase price.
The overall average rental yield for residential properties is expected to reach 8% by 2025, driven by the demand for short-term rentals and the increasing popularity of the area among tourists and digital nomads. This trend is particularly notable in luxury villas, which continue to attract high-paying clientele.
Sources: The Wandering Investor, iBrokers Mexico, Tulum Land and Property
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Mexico. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
9) Residential real estate transactions in Tulum are expected to double by 2027 as the market matures
Tulum is rapidly becoming a prime destination for real estate investment.
With its stunning beaches and vibrant culture, Tulum has seen a surge in tourism, which has significantly boosted its real estate market. This influx of visitors has led to increased demand for accommodations, making it an attractive area for those looking to invest in property.
Major infrastructure projects like the Tulum International Airport and the Mayan Train are underway, promising to enhance the area's connectivity. These developments are expected to draw even more tourists and investors, further driving up the demand for residential properties.
Tulum's dedication to sustainable growth is another key factor attracting investors. The focus on eco-friendly development not only preserves the area's natural beauty but also appeals to a niche market of buyers interested in environmentally friendly living.
As Tulum becomes more established, the number of residential real estate transactions is projected to double by 2027. This growth is fueled by the area's increasing popularity and the ongoing improvements in infrastructure.
For those considering a property purchase, Tulum offers a unique blend of natural beauty, cultural richness, and promising investment potential. The combination of tourism growth and sustainable development makes it a compelling choice for eco-conscious investors.
Sources: Tulum for Life, Dreams Property, Dreams Property Overview
10) By 2024, gated residential communities in Tulum are expected to grow by 25%, attracting security-conscious buyers
In 2023, Tulum's real estate market was thriving, with a strong shift towards gated communities.
These communities, like The Awen Soy Tulum and Pitaya Place, were designed to offer security and exclusivity, which were highly sought after by buyers who prioritized safety and privacy. The Awen Soy Tulum, for example, was known for its robust security measures, including two security checkpoints, making it a top choice for high-end investors. Similarly, Pitaya Place offered controlled access and a community feel, meeting the high standards for security and exclusivity that were in demand.
Security-conscious buyers found these gated communities particularly appealing. The Awen Soy Tulum, for example, was known for its robust security measures, including two security checkpoints, making it a top choice for high-end investors. Similarly, Pitaya Place offered controlled access and a community feel, meeting the high standards for security and exclusivity that were in demand.
Additionally, the vacation rental market in Tulum was on the rise, with a 6% quarterly growth rate over the past three years. This growth indicated a strong demand for properties, especially those offering privacy and space, like gated communities. The fact that 86% of rentals were for entire homes further underscored the preference for such living arrangements.
By 2024, Tulum is projected to have a 25% increase in the number of gated residential communities, appealing to security-conscious buyers.
Sources: The Awen Soy Tulum, Pitaya Place, Market Trends in Tulum
11) By 2024, 40% of new residential projects in Tulum will use eco-friendly and sustainable building practices
Tulum is becoming a hotspot for sustainable real estate.
In 2023, the town was already buzzing with new developments that embraced eco-friendly practices. Builders were using local materials and energy-efficient designs to create homes that blend with the environment. This approach not only respects the natural beauty of Tulum but also appeals to buyers looking for greener living options.
By 2024, the push for sustainability had gained even more traction. Developers were keenly aware of the growing demand for eco-conscious homes and responded by incorporating green technologies into their projects. This meant more homes with solar panels, water-saving systems, and energy-efficient appliances, making sustainable living a reality for many.
Although the exact figure of 40% of new developments being eco-friendly wasn't officially confirmed, the trend was clear. The market was shifting towards sustainability, with new residential projects reflecting this commitment. This change was not just a passing fad but a significant movement in Tulum's real estate landscape.
For potential buyers, this means more options that align with a sustainable lifestyle. The integration of eco-friendly features in homes is becoming a standard rather than an exception. This shift is driven by both consumer demand and a genuine commitment from developers to create a more sustainable future.
As Tulum continues to grow, the focus on sustainability is expected to remain strong. The town is setting an example for other regions, showing that eco-friendly living is not only possible but also desirable. This makes Tulum an attractive destination for those looking to invest in property that supports a greener way of life.
Sources: Loam Desarrollos, Tulum Land and Property, My Casa
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.
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