Buying real estate in Riviera Maya?

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12 strong reasons to buy property in Riviera Maya in 2025

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Authored by the expert who managed and guided the team behind the Mexico Property Pack

buying property foreigner Mexico

Everything you need to know before buying real estate is included in our Mexico Property Pack

Why is the Riviera Maya such a standout destination for real estate investment in 2025? Is it the stunning natural beauty, the thriving tourism industry, or the competitive pricing compared to other global hotspots? What are the key advantages for investors?

We get asked these questions all the time because we’re on the ground, working closely with developers, real estate agents, and investors like you. With so much interest in this market, we’ve decided to turn our individual answers into a comprehensive article for everyone to benefit from.

Our goal is to provide a clear case for investing in the Riviera Maya's real estate market, backed by our firsthand experience and market knowledge.

If you think we missed an important point in our content or want to know more, don’t hesitate to reach out (we answer super fast). Your feedback makes our content even stronger.

Finally, please note that this is not financial or investment advice. Investing in real estate carries inherent risks, and market conditions can change unexpectedly. We strongly encourage you to conduct thorough research and consult with a qualified financial advisor before making any investment decisions.

How this content was created 🔎📝

At The Latinvestor, we study the Riviera Maya real estate market every day. Our team doesn't just analyze data from a distance—we're actively engaging with local realtors, investors, and property managers throughout the place. This hands-on approach allows us to gain a deep understanding of the market from the inside out.

Our process started with insights drawn from these conversations and what we observed firsthand. Then, to make our points more solid, we turned to trusted sources like NGF, Statista, and Global Wellness Institute (among many others).

We only include reasons to invest that are backed by credible sources, solid context, and clear information.

If we can’t find enough supporting data or context, we leave it out. There’s no point in presenting vague claims or overly optimistic assumptions that don’t hold up to scrutiny. Our goal is to provide you with a reliable and well-researched analysis of why this market is a smart choice for property investment—not just a list of unsupported ideas.

Every source and citation is clearly listed because we believe in transparency and want you to have the tools to dig deeper if you wish (we always encourage you to conduct your own research).

We also use a bit of AI during the writing process. This ensures that our explanations are clear and free from grammar or syntax errors, giving you content that’s easy to read and understand.

To make the information even more engaging, our team has crafted bespoke infographics that aggregate, summarize, and visualize key market trends. These visuals highlight why this market is such a strong investment opportunity. We hope you’ll find them useful! All additional illustrations and media were designed in-house to ensure the highest quality and relevance.

If you think we could have done anything better, please let us know. You can always send a message. We answer in less than 24 hours.

1) Riviera Maya’s warm climate all year makes it a top choice for snowbirds seeking winter rentals

The Riviera Maya's warm climate is a magnet for snowbirds, especially in winter.

In 2024, Puerto Morelos hotels were bustling with occupancy rates between 80 and 85% during the winter holidays. This trend isn't just limited to hotels; vacation rentals are also in high demand. For instance, vacation rentals hit 49% occupancy, showing that many visitors prefer a more home-like stay.

Over in Tulum, the story is similar. In January 2023, 3-bedroom rentals reached 57.7% occupancy, indicating a strong interest in larger accommodations, possibly for families or groups of friends. This demand highlights the area's appeal to those seeking a temporary escape from colder climates.

The Riviera Maya's consistent warmth is a big draw. Even in winter, temperatures remain pleasant, making it a perfect spot for those fleeing the chill. This weather consistency is a key factor in the region's popularity among snowbirds.

Locals and real estate experts often note that the region's climate is a major selling point for property buyers. The warm weather not only attracts tourists but also investors looking to capitalize on the rental market.

Sources: Zoom Playa, Riviera Maya News, Zoom Playa

2) Golf enthusiasts flock to the area, creating demand for nearby rental properties

The Riviera Maya is seeing a boom in golf courses, with a 15% increase in 2023.

This surge is drawing in both local and international golfers, especially during events like the Bahia Principe Golf Open PGA Riviera Maya 2023. The area's numerous golf courses attract enthusiasts who often seek nearby rental properties.

In hotspots like Playa del Carmen and Tulum, rental properties near these courses are thriving, with occupancy rates often surpassing 80% during peak times. This is because tourists and golf lovers want to stay close to the action.

Surveys show that over two-thirds of avid golfers plan golf-related trips, and they prefer accommodations near the greens. This trend is a boon for property owners who see a steady demand for short-term rentals from these enthusiasts.

Golfers are not just playing; they are spending, and this is reflected in the high demand for vacation rentals around these courses. The local real estate market is buzzing with opportunities for those looking to invest in rental properties.

With the Riviera Maya's golf scene growing, it's no wonder that property investments near courses are becoming increasingly popular. The combination of beautiful landscapes and world-class golfing makes it a prime spot for both leisure and investment.

Sources: Zoom Playa, PGA Riviera Maya, NGF

infographics comparison property prices Riviera Maya

We made this infographic to show you how property prices in Mexico compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.

3) Riviera Maya is perfectly located between Cancun and Tulum, making it a convenient spot for travelers

The Riviera Maya is perfectly nestled between Cancun and Tulum, making it a prime spot for travelers.

With over 33 million tourists visiting Quintana Roo in 2023, the area is bustling with visitors eager to explore beyond Cancun. Tulum's rising fame and the increase in flights from major airlines make it even more appealing, turning the Riviera Maya into a central hub for those wanting to experience multiple destinations.

Travelers find it easy to get here thanks to Cancun International Airport's direct flights to 114 cities worldwide. This airport serves as a major entry point for international tourists. Plus, the new Tulum airport offers direct flights, cutting down travel time from Cancun and making the Riviera Maya even more accessible.

The region is a stone's throw away from incredible attractions like Mayan ruins and eco-parks. This proximity allows tourists to dive into cultural and natural wonders without the hassle, adding to the Riviera Maya's allure as a convenient base.

Whether you're a history buff or a nature lover, the Riviera Maya offers a seamless blend of both, making it a top choice for those wanting a bit of everything. The ease of access to these sites means more time enjoying and less time traveling.

With its strategic location and easy access to both cultural and natural attractions, the Riviera Maya stands out as a perfect base for travelers looking to explore the best of what the region has to offer.

Sources: Riviera Maya News, Caribbean Journal, Travel Pulse

4) With vibrant music festivals, the area attracts attendees who frequently rent local properties for convenience

The Riviera Maya's vibrant music festivals are a magnet for visitors who often rent local properties for convenience.

During these festivals, places like Playa del Carmen and Cancun see occupancy rates soar over 80% for rentals, while hotels hit even higher numbers, like 90% in February 2023. This shows that many festival-goers prefer staying close to the action.

Rental prices in Playa del Carmen tend to spike during festival times, reflecting the increased demand. Local real estate agents note that property demand surges, leading to better rental yields for owners. Platforms like Airbnb buzz with activity, showing how short-term rentals thrive during these events.

Festival attendees often choose local rentals for their proximity to venues and the chance to dive into the local culture. Economic reports highlight the tourism boost during festivals, benefiting local businesses, including real estate. Social media buzzes with mentions and interactions about these popular events.

Sources: Statista, Caribe Luxury Homes, Zoom Playa, DPGO

5) With more digital nomads, there’s a rising demand for long-term rentals with good internet in the area

The digital nomad lifestyle is booming, and it's reshaping where people choose to live and work.

In places like Riviera Maya, the demand for long-term rentals with strong internet has surged. This is largely due to the influx of digital nomads who need reliable connectivity to maintain their remote work lifestyles. The area's appeal is growing, especially among those who can work from anywhere.

In 2023, Quintana Roo attracted over $1.4 billion in foreign direct investment, focusing on infrastructure improvements. This investment has significantly enhanced internet connectivity, making the region even more appealing to digital nomads. Reliable internet is a top priority for these remote workers, and Quintana Roo is delivering.

Riviera Maya is also seeing a rise in coworking spaces, which are essential for digital nomads. These spaces offer modern facilities and high-speed internet, catering to the needs of remote workers. This development is in line with surveys showing that digital nomads prefer locations with dependable internet, further boosting the demand for properties in the area.

With the growing digital nomad community, the demand for long-term rental properties in Riviera Maya is on the rise. This trend is driven by the need for reliable internet and suitable living conditions, making the region a hotspot for remote workers.

As more digital nomads flock to Riviera Maya, the area's real estate market is experiencing a noticeable shift. Properties with good internet and modern amenities are becoming increasingly sought after, reflecting the changing needs of this unique community.

Sources: The Cancun Sun, Zoom Playa, Bucket List Bri

Don't buy the wrong property, in the wrong area of Riviera Maya

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housing market Riviera Maya

6) With new roads and airports, the Riviera Maya offers improved property accessibility

The Riviera Maya is undergoing a stunning transformation with its infrastructure rapidly evolving.

In 2023, the region attracted over $1.4 billion in foreign direct investment, a clear sign of the government's commitment to improving connectivity. This influx of funds is reshaping the area, making it more accessible for everyone.

One standout improvement is the highway expansion between Tulum and Playa del Carmen. With two additional lanes stretching 26 kilometers, traffic congestion is easing, making travel smoother for both business and leisure activities.

The Maya Train project is another game-changer. By 2024, five out of seven sections were operational, linking major tourist spots and enhancing regional access. This railway is part of a larger plan to boost transportation across Mexico, simplifying movement for residents and tourists alike.

Air travel is also getting a significant upgrade. The expansion of Cancun International Airport and the new Felipe Carrillo International Airport in Tulum are pivotal. The Tulum airport is set to handle 5.5 million passengers annually, greatly enhancing international travel options.

These developments are crucial as they accommodate the growing influx of visitors to the Riviera Maya, making it a more attractive destination for property buyers.

Sources: Zoom Playa, Yucatan Magazine, Moskito

7) Being close to the Mesoamerican Barrier Reef makes it easy to rent to divers

The Mesoamerican Barrier Reef is a magnet for divers, making the Riviera Maya a top spot for those wanting to stay nearby.

In 2023, over 33 million tourists flocked to Quintana Roo, with many heading straight to the Riviera Maya, showing just how popular this area is. The high occupancy rates in vacation rentals near the reef tell us that tourists, especially divers, love staying close to this natural wonder.

With over 130,000 hotel rooms available, the region is well-equipped to handle the influx of visitors. This abundance of accommodations supports the trend of tourists wanting to be near the reef.

The rise in dive shops and tour operators, like Dressel Divers, is a clear sign of the growing demand for diving adventures. These shops are strategically located, just 10-15 minutes by boat from the best local reefs, making it super convenient for divers to reach their desired spots.

For those considering a property purchase, the thriving tourism and diving scene in the Riviera Maya is a promising indicator of potential rental income. The area's appeal to divers and tourists alike ensures a steady stream of visitors year-round.

Sources: Market.us, Riviera Maya News, Dressel Divers

8) High-net-worth individuals are drawn to the Riviera Maya for its luxury tourism and exclusive properties

The Riviera Maya is a hotspot for high-net-worth individuals thanks to its luxury tourism focus.

In recent years, property values have soared, with Tulum seeing a 15% annual increase in property prices. This makes it a prime spot for investors eyeing exclusive properties. The region's allure is further boosted by the rise of high-end hotels like The St. Regis Kanai Resort and the upcoming Milaroca, A Belmond Hotel, which cater to those seeking unique, upscale experiences.

Tourism in the Riviera Maya is booming, with over 33 million tourists visiting Quintana Roo in 2023. This surge has led to luxury hotels often being over 80% full during peak times, highlighting the area's status as a top luxury travel destination. Such demand naturally draws in affluent buyers looking for exclusive real estate opportunities.

These high occupancy rates are a testament to the region's appeal, as more travelers seek out the Riviera Maya for its luxurious offerings. The influx of tourists not only boosts the local economy but also solidifies the area's reputation as a premier destination for luxury living.

Investors are particularly drawn to the Riviera Maya because of its commitment to luxury and exclusivity. The continuous development of high-end accommodations and the steady rise in property values make it an attractive market for those looking to invest in luxury real estate.

With its stunning beaches, vibrant culture, and focus on upscale tourism, the Riviera Maya continues to be a magnet for those seeking both investment opportunities and a luxurious lifestyle.

Sources: Data to Dollars: Capitalizing on Riviera Maya's Real Estate Trends, Mexico: New Hotel Openings, More than 33 million tourists visited Quintana Roo during 2023

infographics map property prices Riviera Maya

We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Mexico. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.

9) Eco-tourism in the region draws travelers seeking sustainable places to stay

The Riviera Maya is a hotspot for eco-tourism, attracting travelers who care about the environment.

Many visitors are drawn to the area because of its eco-friendly resorts, like Sandos Caracol Eco Resort and Hacienda Tres Rios, which are known for using renewable energy and participating in conservation programs. These resorts are not just places to stay; they are part of a larger movement towards sustainability.

Government initiatives, such as the MesoAmerican Reef Tourism Initiative (MARTI), play a big role in this eco-friendly push. They work with local hotels to reduce energy consumption and emissions, helping the region stand out as a top eco-tourism destination.

The global ecotourism market is booming, and the Riviera Maya is riding this wave. More travelers are choosing destinations that focus on conservation and community empowerment, making the Riviera Maya a perfect fit for eco-conscious tourists.

With the world becoming more aware of environmental issues, the Riviera Maya's commitment to sustainability is more appealing than ever. This region is not just about beautiful beaches; it's about making a positive impact on the planet.

For those looking to invest in property, the Riviera Maya offers a unique opportunity to be part of a community that values sustainable living and eco-friendly practices.

Sources: Every Steph, Sustainable Travel, Globe Newswire

10) Travelers seeking authentic experiences will love the Riviera Maya’s focus on cultural preservation

The Riviera Maya's focus on preserving its culture is a magnet for travelers seeking genuine local experiences.

In 2023, Quintana Roo welcomed over 33 million tourists, a testament to the area's rich cultural and historical allure. This interest didn't wane in 2024, with the Riviera Maya drawing in about 4 million tourists annually, thanks to its vibrant cultural and natural heritage.

Among the top attractions are the Mayan ruins. The Tulum ruins alone saw over 1.3 million visitors in 2022, while Chichen Itza, the Yucatan Peninsula's most visited site, attracted about 2.3 million visitors that year. These figures underscore the strong pull of cultural heritage sites.

Cultural festivals like the Day of the Dead and Carnival are also major draws, attracting global visitors eager for authentic experiences. Local tour operators have stepped up, offering more cultural tourism packages to meet the growing demand for immersive experiences.

Tourists are clearly satisfied with what they find, as evidenced by positive reviews and high ratings for cultural tours on travel platforms. This feedback highlights the success of the Riviera Maya in delivering authentic cultural experiences.

For those considering a property purchase, the region's commitment to cultural preservation not only appeals to tourists but also promises a vibrant community life. Living in an area that values its heritage can offer a unique and enriching lifestyle.

Sources: Travel Pulse, Everything Playa Del Carmen, GST Council, Travel and Tour World, Riviera Maya News

11) In Riviera Maya, wellness retreats increase demand for homes with spa-like features

The Riviera Maya is a top destination for wellness retreats, boosting demand for properties with spa-like amenities.

In places like Mayakoba and Viceroy Riviera Maya, wellness retreats have surged, offering unique experiences that blend holistic practices with luxury. These spots are not just about relaxation; they reflect the region's dedication to top-tier wellness services.

Globally, wellness tourism is on the rise, and the Riviera Maya is a prime example of this trend. Travelers are drawn to its rich cultural healing practices and breathtaking natural scenery. Its proximity to the U.S. makes it even more attractive for those seeking a quick wellness getaway.

In Playa del Carmen and Cancun, rental properties with spa amenities are in high demand. The allure of world-famous beaches and vibrant cultural scenes makes these properties not just desirable but also profitable investments.

For those considering a property purchase, the Riviera Maya offers more than just a home; it provides an entry into a lifestyle centered around wellness and relaxation. The region's commitment to wellness is evident in its thriving real estate market, where spa-like features are a major selling point.

Investing in the Riviera Maya means tapping into a market where wellness is a key driver of property value. The area's reputation for wellness retreats ensures a steady stream of visitors, making it a smart choice for potential buyers.

Sources: Mayakoba, Global Wellness Institute, Zoom Playa

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12) The Riviera Maya is becoming popular for films, boosting interest in its real estate

The Riviera Maya is becoming a hot spot for film shoots, and it's making waves in the real estate market.

With its stunning landscapes and rich culture, the area draws in millions of tourists each year, boosting its appeal as a place to live. In 2023, over 33 million tourists visited Quintana Roo, many likely inspired by movies filmed there. This influx of visitors is turning heads towards local real estate.

Quintana Roo's ports also saw over 6.1 million cruise passengers, adding to the region's allure. This increased visibility is making more people consider buying property in this vibrant locale. Real estate agents are noticing a trend: more international buyers are showing interest.

Property values in the Riviera Maya have jumped 15% compared to last year, thanks to the area's stable economy and thriving tourism. Playa del Carmen and Tulum are seeing new developments, especially in sustainable and luxury properties, which are catching the eye of those drawn by the region's cinematic fame.

Investors are particularly interested in these areas, as they align with the interests of those captivated by the Riviera Maya's growing reputation in the film industry. The combination of natural beauty and economic opportunity is hard to resist.

As the Riviera Maya continues to shine on the silver screen, its real estate market is set to keep growing, attracting more buyers looking for a slice of paradise.

Sources: Riviera Maya News, Zoom Playa, AB Academies

While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.