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18 strong trends for 2025 in the Puebla property market

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Authored by the expert who managed and guided the team behind the Mexico Property Pack

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What is happening in Puebla’s real estate market? Are prices on the rise or decline? Is Puebla still attracting attention from foreign investors? How are local government policies and taxes shaping the real estate landscape in 2025?

These are the questions we hear every day from professionals, buyers, and sellers across Puebla and beyond. Maybe you’re curious about the same things.

We know this because we stay closely connected with local experts and people like you, exploring the Puebla real estate market daily. That’s why we crafted this article: to offer clear answers, insightful analysis, and a comprehensive view of market trends and dynamics.

Our aim is straightforward: to make sure you feel informed and confident about the market without needing to search elsewhere. If you think we missed something or could improve, we’d love to hear your feedback. Feel free to message us with your thoughts, and we’ll strive to enhance this content for you.

How this content was created 🔎📝

At The Latinvestor, we study the Puebla real estate market every day. Our team doesn't just analyze data from a distance—we're actively engaging with local realtors, investors, and property managers throughout the place. This hands-on approach allows us to gain a deep understanding of the market from the inside out.

These trends are originally based on what we’ve learned through these conversations and our observations. But it was not enough. To back them up, we also needed to rely on trusted resources, like CaixaBank Research, BCG, and the Economía.gob.mx (among many others).

We prioritize accuracy and authority. Trends lacking solid data or expert validation were excluded. For the "trends" meeting our standards, we go and look for more insights from real estate blogs, industry reports, and expert analyses, alongside our own knowledge and experience. We believe it makes them more credible and solid.

Trustworthiness is central to our work. Every source and citation is clearly listed, ensuring transparency. A writing AI-powered tool was used solely to refine readability and engagement.

To make forecasts accessible, our team designed custom infographics that clarify key points. We hope you will like them! All illustrations and media were created in-house and added manually.

If you think we could have done anything better, please let us know. You can always send a message. We answer in less than 24 hours.

1) Puebla will experience moderate price increases as demand exceeds supply

The real estate market in Puebla is seeing a moderate rise in prices as demand continues to outpace supply.

With a growing population, Puebla's metro area reached 3,394,000 people in 2024, a jump of 1.46% from the previous year. This surge in residents naturally boosts the need for more housing options.

However, the construction sector is struggling to keep up. There's a shortage of land for new developments, coupled with labor shortages and high construction costs. These hurdles make it tough to build new homes, further widening the gap between supply and demand.

Construction costs have soared, now 30% higher than in 2019. This spike makes it even more challenging to develop new housing, adding to the existing demand-supply imbalance.

Historical trends show that house prices in Puebla have been on the rise, reflecting a consistent increase in demand over time. This pattern suggests that the market is responding to the growing population and limited housing supply.

As these factors play out, it's clear that Puebla's real estate prices will continue to climb, driven by the ongoing demand for housing and the constraints on new developments.

Sources: Macrotrends, CaixaBank Research, CEIC Data

2) Co-living spaces will draw young professionals and digital nomads to Puebla

The rise of co-living spaces in Puebla is drawing in young professionals and digital nomads.

In 2024, Puebla saw a 93.6% increase in collective housing units, showing a clear demand for shared living. This boom is largely due to the appeal of flexible leases, which are perfect for digital nomads and young professionals who love the freedom to move and adapt easily.

Millennials and Gen Z are all about community, and co-living spaces fit the bill perfectly. These places offer shared amenities and social activities, creating a sense of community that younger folks crave. Plus, with more people working remotely, co-living spaces provide a lifestyle that matches this new way of living.

Mexico is becoming a hotspot for digital nomads, with over 75,000 choosing it as their base by early 2024. Puebla is gaining attention as a remote work hub, thanks to media coverage and social media trends that highlight the perks of co-living there.

Social media is buzzing with stories of co-living experiences in Puebla, showcasing the lifestyle benefits these spaces offer. This online buzz is helping to draw more attention to Puebla as a desirable place to live and work.

With its growing reputation and the rise of remote work, Puebla is set to become a magnet for those seeking a vibrant community and flexible living arrangements.

Sources: Statista, Vibe Adventures, Remote Tribe

infographics rental yields citiesPuebla

We did some research and made this infographic to help you quickly compare rental yields of the major cities in Mexico versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.

3) Gated communities in Puebla will draw buyers looking for security and exclusivity

Gated communities in Puebla are becoming a top choice for buyers who value security and exclusivity.

With crime rates in urban areas of Puebla remaining high, many people are looking for safer places to live. In 2023, about 25.2 thousand people per 100,000 inhabitants experienced crime, which is a big concern for personal safety. This makes the secure environment of gated communities very appealing.

There's also a noticeable rise in the demand for private security services. By 2024, North America's private security market is projected to hit $46.2 billion. This trend shows that more people are prioritizing safety, which aligns perfectly with the interest in gated communities that offer enhanced security.

Real estate listings in Puebla reveal that properties in gated communities often have higher values and appreciation rates compared to those in non-gated areas. This financial benefit, along with the security perks, makes these communities a smart choice for many buyers.

Media reports frequently highlight security incidents in non-gated neighborhoods, which further fuels the demand for the perceived safety of gated communities. Buyers are increasingly drawn to the peace of mind that these secure environments offer.

In Puebla, gated communities are not just about security; they also offer a sense of exclusivity and community. This combination of factors continues to attract buyers who are looking for a secure and prestigious place to call home.

Sources: Statista, TXDF, Properstar

4) Foreign investors will increasingly buy properties in Puebla for short-term rentals

Puebla is now a major draw for international tourists, attracting over 5 million visitors in just two years.

This influx has made Puebla Mexico’s second most visited heritage city, catching the eye of foreign investors eager to tap into the booming tourism scene.

The short-term rental market is thriving, with a median occupancy rate of 46% and an average daily rate of MXN617, showing strong demand for accommodations.

By September 2024, there were 2,172 active Airbnb listings in Puebla, highlighting the city's potential for lucrative short-term rental investments.

Favorable exchange rates make buying property in Mexico appealing, and Puebla's relaxed regulations for short-term rentals add to its allure for foreign investors.

Unlike other cities, Puebla doesn't strictly enforce all licensing and registration requirements, making it easier for foreign investors to operate in the short-term rental market.

Sources: Visit Mexico, Airbtics

5) Central Puebla will see higher rental yields as more people relocate for work and education

Rental yields in central Puebla are set to rise as more people flock to the city for work and education.

Puebla's workforce is growing, with a labor participation rate of 61.5% in mid-2024, and the job market is stable, boasting a low unemployment rate of 2.33%. This means more people are earning and looking for places to live.

The city's economy is on the upswing, with its GDP jumping from 3,064.0 billion pesos in 2022 to 3,423.6 billion pesos in 2024. This growth is supported by a solid educational system, with 406,000 students graduating from upper secondary education in 2021-2022, fueling the demand for housing near jobs and schools.

Rental properties are in high demand, as shown by the 2,172 active Airbnb listings in Puebla City as of September 2024. These listings have a median occupancy rate of 46% and an average daily rate of MXN617, indicating a strong market for short-term rentals.

As more people seek accommodation in Puebla, the demand for long-term rentals is likely to increase, leading to higher rental yields. Central areas, with their proximity to job opportunities and educational institutions, are particularly attractive.

Sources: Economía.gob.mx, Wikipedia, Airbtics

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6) Puebla’s luxury property prices will rise significantly due to limited supply and high demand

The luxury property market in Puebla is set for a price hike due to limited supply and high demand.

In 2023, international buyers poured money into Puebla, with purchases hitting $16 billion, marking a notable increase from the previous year. This surge is largely thanks to the booming industrial sector, which is attracting wealthy individuals eager to invest in luxury real estate.

Big names like Carlos Slim Helu and Germán Larrea Mota Velasco are part of this trend, snapping up high-end properties and driving up competition. The scarcity of land for new luxury developments, partly due to infrastructure projects like the San Ignacio-Tayoltita Highway, makes these properties even more coveted.

Bidding wars are becoming common, with more listings and rising market values reflecting the fierce competition. Puebla's strategic location and economic growth are drawing international buyers, further boosting demand. The media is also playing a role, painting Puebla as a hot new luxury destination.

Government reports highlight urban development constraints, underscoring the limited supply of luxury properties. This scarcity, combined with the influx of wealthy buyers, is setting the stage for significant price increases in the luxury segment.

Sources: Investopedia, BCG, Properstar

7) Environmental regulations will boost sustainable and eco-friendly housing projects in Puebla

Environmental regulations are driving sustainable housing projects in Puebla.

Thanks to government incentives, green building practices are on the rise. In 2023, the Comisión Federal de Electricidad (CFE) issued bonds worth $531 million to back projects that tackle climate change and reduce inequalities. This financial push is a big deal for developers looking to go green.

Take COMVIVE, for example. This Mexican company has already built over 4,350 eco-friendly homes. They’re not stopping there; by 2029, they plan to add another 3,117 homes. Their work aligns with the UN Sustainable Development Goals, showing a clear shift towards sustainable housing in Puebla.

Real estate projects in Puebla are increasingly using green technologies. COMVIVE’s Privadas del Parque project is a standout, achieving significant energy savings and earning the EDGE Advanced certification. This reflects a strong commitment to energy efficiency, supported by local policies that require new constructions to meet certain standards.

Local policies are pushing developers to incorporate energy-efficient technologies in new buildings. This is not just a trend but a necessity, as these policies are designed to ensure that new constructions are environmentally friendly and sustainable.

With these developments, Puebla is becoming a hotspot for eco-friendly housing, making it an attractive option for those looking to invest in sustainable real estate. The combination of government support and innovative projects is setting a new standard for housing in the region.

Sources: AlphaMundi Group, CFE Annual Green, Social and Sustainable Bond Report 2024, ProAire PEACC Executive Summary

8) Property interest will increase around the Volkswagen plant due to job growth and economic stability

The area around the Volkswagen plant in Puebla is set to become a hot spot for property buyers due to job growth and economic stability.

With the Volkswagen plant employing around 13,000 workers and seeing a 30% boost in production in 2023, the local economy is thriving. This means more jobs and a stronger community, making it an attractive place to live.

Mexico's automotive sector is a powerhouse, providing over 950,000 direct jobs and millions more indirectly. Puebla is part of the country's "auto corridor," a region that has enjoyed significant investments and job creation, with over $20 billion USD invested in the last decade.

Volkswagen's plans to expand, including a new wind-powered paint plant, are expected to further increase economic activity in Puebla. This growth draws in employees and their families, creating a higher demand for housing in the area.

The plant's strategic location, with easy access to major markets, adds to the appeal for potential homeowners. As the area develops, it becomes even more attractive for those looking to invest in property.

Sources: Tetakawi Insights, Novalink

statistics infographics real estate market Puebla

We have made this infographic to give you a quick and clear snapshot of the property market in Mexico. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.

9) The area near Puebla International Airport will attract attention with rising business travel and tourism

The area around Puebla International Airport is becoming a hotspot for business and tourism.

With 70 flights a week and new routes like direct flights to Houston, the airport is now more accessible than ever. This boost in connectivity is drawing in both business travelers and tourists, making it a key player in the region's growth.

In 2023, the airport saw a jump in passenger numbers, serving 935,500 people, up from 790,931 the previous year. This surge is fueled by Puebla's rich cultural scene, including its UNESCO World Heritage Sites and charming Magic Towns, which are a magnet for visitors worldwide.

Government efforts are also making a difference. A new cargo center opened in 2023, positioning the airport as a major hub for cargo in southeastern Mexico. This development is expected to further boost the area's economic activity.

The state government is not sitting idle either. Through initiatives like the Tourist Promotion Council, known as Vive Puebla, they are actively promoting the region to the meetings industry, aiming to attract more business events and conferences.

All these factors combined are setting the stage for the area near Puebla International Airport to become a thriving center for both business and leisure, making it an attractive option for property buyers.

Sources: Mexico Business News, TravelPulse, Wikipedia, FlightConnections

10) Property interest in La Paz will decline as newer areas provide more modern amenities

Property sales in La Paz have been dropping over the last couple of years.

In January 2023, only 13 properties were sold, and by January 2024, that number had dwindled to just six. Fast forward to March, and the sales plummeted from six to a mere two. This paints a clear picture of declining interest in La Paz.

On the flip side, places like Angelopolis in Puebla are catching the eye of potential buyers. These areas boast modern high-rise apartments and sprawling malls, perfect for those craving a touch of luxury and contemporary living. It's no wonder people are flocking to these spots.

Surveys and media reports often rave about these newer neighborhoods, labeling them as the most modern and cleanest around. This buzz, combined with their cutting-edge infrastructure, is pulling attention away from older areas like La Paz.

There's also a demographic shift happening. Younger folks are gravitating towards these lively, modern locales. La Paz, with its quieter, more residential vibe, might not cut it for those after a more dynamic lifestyle. Social media is playing a part too, showcasing the perks of these modern areas and swaying buyer choices.

Sources: Berkshire Hathaway HomeServices Baja Real Estate, Puebla City

11) Affordable housing prices in the city will stabilize as government initiatives take effect

The Mexican government is making big moves to tackle the affordable housing crisis, especially in places like Puebla.

With a bold plan to build one million homes backed by $30.8 billion, they're offering zero-interest mortgages to groups like female-led households and indigenous communities. In Puebla, the "Make a Home, Make a Future" program is already changing lives. By 2023, they handed over the first of 1,870 sustainable houses to low-income families, helping those in overcrowded areas without basic services.

In San Andrés Azumiatla, homes have been given to single mothers, adults with disabilities, and indigenous people, showing the program's real impact. The government's Housing and Regularization Program, led by President Claudia Sheinbaum, is also in full swing. They're working to stabilize housing prices by boosting the supply of affordable homes.

By building 500,000 homes through the National Workers’ Housing Fund Institute and another 500,000 through the National Housing Commission, they're addressing the demand head-on. This increase in supply is key to stabilizing prices, easing the pressure on the housing market. The focus is on making sure everyone has a chance at owning a home, especially those who need it most.

These efforts are not just about numbers; they're about creating a future where affordable housing is accessible to all. The initiatives are a game-changer for many, offering hope and stability. As these projects continue, the landscape of affordable housing in Mexico is set to transform, making homeownership a reality for more people.

Sources: Mexico News Daily, WRE News

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12) Demand for eco-friendly homes in Puebla will rise with the growing preference for sustainable living

Sustainable living is becoming increasingly popular, and it's shaping the housing market in Puebla.

In 2023 and 2024, companies like COMVIVE and EcoDom were at the forefront of this movement. COMVIVE built thousands of homes with sustainability in mind, while EcoDom tackled environmental and social issues by using recycled materials for affordable housing. These efforts are not just about building homes; they're about creating a lifestyle that respects the planet.

The building materials market in Puebla is also catching up. Major companies are now offering high-quality materials specifically for sustainable construction. This change is backed by consumer surveys showing a strong preference for eco-friendly products. People are not just talking about sustainability; they're making choices that reflect their values.

Real estate listings are increasingly highlighting sustainable features. Homes that reduce carbon footprints and use renewable energy are in demand. This isn't just a trend; it's a shift in what people want from their homes. The media has been instrumental in this, showcasing the benefits of eco-friendly homes, like energy efficiency and cost savings, which resonate with potential buyers.

In Puebla, the push for sustainable living is more than just a fad. It's a response to a growing awareness of environmental issues and a desire for homes that align with these values. Eco-friendly homes are not just about saving the planet; they're about creating a better quality of life.

As more people in Puebla embrace this lifestyle, the demand for sustainable homes will likely continue to rise. The focus on sustainability is reshaping the housing market, making eco-friendly homes a smart choice for the future.

Sources: AlphaMundi Group, BrightVibes, The Madrona Group

13) Foreign buyers will increasingly target Puebla’s luxury market due to favorable exchange rates

The exchange rate in January 2025 is quite favorable, with 1 USD equating to approximately 20.42590 MXN.

This means that foreign currencies like the US dollar have more purchasing power in Mexico, making it more economical for foreign buyers to invest in luxury properties in Puebla.

Historically, the exchange rate has been stable, fluctuating between 20.724 MXN/USD and 20.283 MXN/USD. This stability gives foreign investors confidence, as they can predict their purchasing power more accurately, reducing the risk associated with currency fluctuations.

Puebla has seen significant international sales, with over $2 billion in 2023, and a large portion of these sales going to the United States. This indicates a strong demand from international buyers, which could extend to the luxury real estate market, especially with the favorable exchange rates.

With the current exchange rate, foreign buyers are likely to show increased interest in Puebla's luxury market. The favorable conditions make it an attractive option for those looking to invest in high-end properties.

As the exchange rate remains favorable, the trend of international investment in Puebla is expected to continue, drawing more attention to its luxury real estate offerings.

Sources: Wise, Wise History, Market Snapshot Report

14) Proximity to Mexico City will draw foreign buyers seeking a quieter lifestyle with capital access

In recent years, property prices in Mexico City have surged, pushing buyers to explore other options.

Puebla is catching attention with its improved infrastructure and transport links. The new San Ignacio-Tayoltita Highway is a game-changer, boosting connectivity to Mexico City and making Puebla more appealing for those who want easy access to the capital.

Foreign buyers are on the lookout for quieter and more affordable spots near big cities. Puebla fits the bill perfectly, offering a peaceful lifestyle while still being close to the hustle and bustle of Mexico City.

Compared to Mexico City, Puebla is much more affordable, making it a smart choice for foreign buyers eager to get more bang for their buck.

With its proximity to Mexico City, Puebla is set to attract more foreign buyers who crave a quieter lifestyle but still want easy access to the capital.

Source: The Latin Investor

infographics comparison property prices Puebla

We made this infographic to show you how property prices in Mexico compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.

15) Suburban rental yields may dip slightly as urban living gains appeal

Urban living in Puebla is becoming increasingly popular.

In 2024, housing construction in Puebla jumped by 5.47%, adding 4,082 new units to the city. This uptick highlights a growing interest in city life, where people are drawn to the vibrant atmosphere and convenience of urban amenities.

Property prices in Puebla's urban areas have also seen a significant rise, with an 11.8% increase in the last quarter of 2024. This surge indicates that city properties are not only in demand but are also becoming more valuable, reflecting the allure of urban living.

The Government of Puebla is backing this urban shift with substantial investments. They've launched a US$81.8 million mobility project to improve city connectivity and cut down on commuting times. Such initiatives are making city life more appealing by enhancing the overall quality of life.

While we don't have exact figures on suburban rental demand, the trend is clear: urban areas are getting more investment and attention. This focus on city development suggests that suburban rentals might see a dip in interest as more people, especially younger ones, opt for the city lifestyle.

With younger demographics leaning towards urban living, the shift towards city housing is gaining momentum. This change is reshaping the real estate landscape, making urban areas the new hotspots for potential buyers.

Sources: Ground News, Mexico Business News, TenantCloud

16) Property values in San Andrés Cholula will surge as it becomes a top choice for young professionals

San Andrés Cholula is quickly becoming a favorite spot for young professionals, which is set to boost property values.

With the expanding middle class in Mexico, there's a growing demand for new condos packed with modern amenities. This trend is evident as the median price of apartments in San Andrés Cholula has jumped by 6%. Young professionals are particularly drawn to these urban living spaces, fueling the demand even more.

Property sales and rental prices are on the rise, reflecting the overall growth in Mexico's housing market. In early 2024, the nationwide house price index saw a 9.64% increase, driven by various sectors, including the influx of young professionals. This demographic shift is making urban areas like San Andrés Cholula more appealing.

One of the key attractions of San Andrés Cholula is its proximity to Puebla City. The city boasts modern infrastructure and well-laid-out roads, making it a convenient choice for those who commute. This ease of access is a significant draw for young professionals looking for a balance between work and lifestyle.

San Andrés Cholula isn't just resting on its laurels; the city is actively enhancing its infrastructure. New amenities and services are being added, further boosting its appeal to potential buyers and renters. This ongoing development is a clear signal of the area's growth potential.

As more young professionals flock to San Andrés Cholula, the demand for housing is expected to continue rising. This trend is likely to keep pushing property values up, making it a promising investment for those looking to buy in the area.

Sources: Properstar, Global Property Guide, Gringos Locos

17) Suburban property prices may dip slightly as urban areas gain desirability

Urban living is on the rise in places like Puebla, with more people moving to cities each year.

Why the shift? Well, city life offers convenience and a vibrant lifestyle. People love being close to work and having access to great amenities. Cities have improved their infrastructure and public transport, making them even more appealing.

In Puebla, the job market is buzzing, which means more people are looking for homes in the city. This demand is pushing up property prices. On the flip side, suburban areas might not see the same economic growth, leading to a slight dip in property values there.

It's not just Puebla; this trend is happening across Mexico. The country's urban population is growing steadily, with a 1.2184% increase in 2023. This means more people are choosing city life over the suburbs.

For potential buyers, this could mean that investing in urban properties might be a smart move. As cities continue to grow, property values are likely to rise, offering a good return on investment.

So, if you're thinking about buying property, consider the benefits of urban living. With the current trends, urban areas are becoming more desirable than ever.

Sources: Trading Economics, Real Wealth, World Population Review

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18) Luxury rental yields will rise with growing demand from expatriates and business travelers

Luxury rental properties in Puebla are set to see a boost in yields thanks to the growing demand from expatriates and business travelers.

Puebla has become a magnet for expatriates, with thousands of foreigners now calling the city home. Its strategic location near Mexico City and a thriving economy make it a hot spot for both living and investing. The city's economy is buzzing, especially in sectors like automotive, textiles, and food processing, which have drawn in major corporate investments.

This economic boom has naturally led to more business travel, with international companies setting up shop in Puebla. As these businesses grow, so does the need for upscale accommodations to host business travelers and expatriates. The demand for high-end rentals is on the rise, and it's not just about business.

Puebla's tourism strategy, which highlights its rich cultural heritage, has also played a big role in boosting its appeal. This has led to higher occupancy rates in luxury rentals, especially in trendy spots like the Zócalo and Barrio del Artista. The city's charm is undeniable, and it's drawing in more visitors than ever.

For those considering investing in luxury rentals, the numbers are promising. The average revenue for short-term rentals in Puebla City indicates that luxury properties could see even higher returns due to their premium pricing. It's a market that's ripe for growth, with plenty of opportunities for savvy investors.

With the combination of a thriving economy, strategic location, and cultural allure, Puebla is becoming a top choice for expatriates and business travelers. This trend is driving up demand for luxury rentals, making it an exciting time for property investors in the area.

Sources: USDA Market Snapshot Report, Visit Mexico, Airbtics

While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.