Buying real estate in Puebla?

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15 strong forecasts for real estate in Puebla in 2025

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Authored by the expert who managed and guided the team behind the Mexico Property Pack

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What will happen in Puebla’s real estate market? Will prices rise or fall? Is Puebla still an attractive destination for foreign investors? How are local government policies and taxes shaping the real estate landscape in 2025?

We’re frequently asked these questions because of our deep involvement in this market. Through our collaborations with notaries, real estate agents, and clients purchasing properties in Puebla, we’ve gathered firsthand insights.

That’s why we crafted this article: to deliver clear answers, insightful analysis, and a comprehensive perspective on market predictions and forecasts.

Our aim is straightforward: to ensure you feel informed and confident about the market without needing to look elsewhere. If you think we missed the mark or could do better, we’d love to hear your thoughts. Feel free to message us with your feedback or comments, and we’ll work hard to improve this content for you.

How this content was created 🔎📝

At The Latinvestor, we study the Puebla real estate market every day. Our team doesn't just analyze data from a distance—we're actively engaging with local realtors, investors, and property managers throughout the place. This hands-on approach allows us to gain a deep understanding of the market from the inside out.

When working on this content, we started by gathering insights from these conversations and our own observations. But we didn’t stop there. To make sure our predictions are reliable, we also dug into trusted sources like Economía.gob.mx, the World Bank, and the OECD Economic Surveys (among many others).

We are committed to accuracy and authority. Any forecast lacking strong backing from reliable data or expert opinions was set aside. For the forecasts that pass our initial screening (meaning, we consider there is enough solid data to consider them credible), we take things a step further by incorporating insights from trusted real estate blogs, industry publications, and expert analyses. This additional information helps us gain a clearer perspective without compromising reliability. Naturally, we also draw on our own experience and knowledge.

Trustworthiness is key to us. Clear citations are provided throughout this article, allowing you to see exactly where our information comes from. To ensure our explanations are easy to read and engaging, we used an AI-powered writing tool—but only for this specific purpose.

To make the data even more accessible, our design team created custom infographics that highlight key trends and comparisons. We hope you find them helpful.

Finally, every illustration, screenshot, and other non-text media was produced in-house and added manually.

If you think we could have done anything better, please let us know. You can always send a message. We answer in less than 24 hours.

1) Rental yields in the city center will rise as tourist demand for short-term stays grows

Rental yields in Puebla's city center are on the rise as more tourists flock to the area for short-term stays.

With over 7.7 million visitors between October 2021 and July 2024, Puebla has become a top destination in Mexico. This influx of tourists is driving up demand for short-term rentals, making it a hot spot for property investors.

Platforms like Airbnb are booming, with 5,400 properties listed in Puebla by 2024. This surge in listings shows that travelers are increasingly choosing these accommodations over traditional hotels, which had an average occupancy rate of just 56% in 2023.

Puebla's charm as a cultural and historical hub is undeniable, as it became Mexico’s second most visited heritage city with over 5 million visitors from October 2021 to September 2023. This status not only boosts tourism but also enhances the potential for higher rental returns.

Tourists are spending more in the city center, which typically means better rental yields for property owners. The vibrant atmosphere and rich history of Puebla make it an attractive option for those looking to invest in real estate.

As more travelers seek unique experiences, the trend towards short-term rentals is expected to continue, offering lucrative opportunities for property investors in Puebla's city center.

Sources: Visit Mexico, USDA Market Snapshot Report

2) Properties in southern Puebla will gain appeal as new infrastructure enhances connectivity

Southern Puebla is becoming a hot spot for property buyers due to new infrastructure projects.

In 2024, ENGIE Mexico and the Puebla government are investing MX$1.195 billion to expand natural gas infrastructure in industrial areas like San Martin and Huejotzingo. This move is set to boost the local economy, making the region more attractive for both businesses and residents.

The government is also working on the Metropolitan Mass Transit System, aiming to improve connectivity for 3 million people across several municipalities. This project, expected to finish by May 2024, will make commuting easier and faster, enhancing the appeal of southern Puebla for living and working.

With better connectivity, southern Puebla is likely to see a rise in commercial development. The natural gas expansion will benefit industrial, commercial, and residential sectors, promoting sustainable economic growth. This kind of infrastructure investment often leads to higher property demand.

These projects are not just about convenience; they are strategic moves to make southern Puebla a more desirable place. As the area becomes more accessible, property values are expected to rise, attracting more investors and homebuyers.

For those considering buying property, these developments mean that southern Puebla is not just a place to live but a smart investment opportunity. The ongoing improvements in infrastructure are set to make this region a key player in the real estate market.

Sources: Global Flow Control, Mexico Business News

infographics rental yields citiesPuebla

We did some research and made this infographic to help you quickly compare rental yields of the major cities in Mexico versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.

3) Demand for smaller, affordable homes in Puebla will grow as single-person households increase

Puebla is seeing a rise in single-person households, especially among young professionals and students.

These individuals, often aged 20 to 29, are drawn to the city for its opportunities, contributing to this demographic shift. With the cost of living being relatively high, many find larger properties out of reach, making smaller homes more attractive.

For instance, the monthly expenses for a single person were around Mex$ 22,600, pushing many to seek more affordable living options. This economic pressure is steering the demand towards compact housing solutions.

The real estate market in Puebla is adapting by increasing the construction of smaller, budget-friendly homes. Early 2024 saw a rise in new house prices, reflecting this shift towards affordability.

This trend is part of a larger urbanization movement, where city living becomes more desirable, and smaller properties gain popularity. The demand for these homes is expected to continue growing as more people choose to live alone.

Sources: Economía.gob.mx, Global Property Guide, Expatistan, USDA Market Snapshot Report

4) Interest in eco-friendly developments in Puebla will grow as sustainability becomes a priority for foreign buyers

Foreign investment in Mexican real estate hit a record $36.1 billion in 2023, with most of the money coming from the U.S. and Canada.

As sustainability becomes a priority, eco-friendly developments in Mexico are catching the eye of international buyers. This trend is particularly noticeable in Puebla, where the demand for green housing is on the rise. The global market for sustainable housing is expected to grow significantly, driven by a shift in environmental awareness.

In Puebla, eco-friendly developments are becoming a hot topic among potential buyers. The Mexican government is backing this trend by offering incentives for sustainable construction, making it easier for developers to focus on green projects. This support is crucial in attracting foreign investors who are keen on sustainability.

Media coverage is also playing a role in boosting interest in green living. Stories about sustainable housing are becoming more common, which helps to educate and attract buyers to eco-friendly properties in Puebla. This media attention aligns with the growing global consciousness about environmental issues.

Developers in Puebla are responding to this demand by incorporating sustainable practices into their projects. These efforts are not only meeting regulatory requirements but also appealing to eco-conscious buyers. As a result, Puebla is positioning itself as a leader in sustainable real estate in Mexico.

With the combination of government support, media focus, and developer initiatives, Puebla is set to become a prime destination for eco-friendly real estate. This makes it an attractive option for foreign buyers looking to invest in sustainable properties.

Sources: Credence Research, Sustainability Magazine, AlphaMundi Group

5) More foreign buyers will be drawn to the city as an affordable alternative near Mexico City

Property prices in Mexico City jumped over 10% in 2023, making it less affordable for many.

As a result, buyers are eyeing Puebla, where the cost of living is much more budget-friendly. Imagine paying around 1.6 million Mexican pesos for a home in Puebla, compared to nearly 3.7 million in Mexico City.

Puebla isn't just about cheaper homes; it's also about better connections. The city has been pouring resources into infrastructure, boosting public transportation and road networks to make commuting to Mexico City a breeze.

These improvements make Puebla a hot spot for those seeking a balance between affordability and accessibility. The city's proximity to Mexico City will attract more foreign buyers looking for affordable alternatives.

With these developments, Puebla is becoming increasingly attractive to potential buyers who want to enjoy a lower cost of living without sacrificing convenience.

So, if you're considering a move, Puebla might just be the perfect blend of cost savings and connectivity.

Sources: Global Angle, World Highways

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6) Property prices near Angelópolis will drop as new developments oversaturate the market

The Angelópolis area is seeing a boom in new residential and commercial projects.

With all these new buildings popping up, there are more properties than people looking to buy or rent. This oversupply is a classic recipe for falling property prices. As more homes and offices sit empty, it’s clear the market is getting crowded.

Vacancy rates are climbing, meaning more empty homes and commercial spaces are around. This is a big red flag for oversaturation. When places stay empty, demand drops, and so do prices.

Rental yields are also taking a hit. With so many options, landlords are cutting rental prices to fill spaces. This drop in rental income makes Angelópolis less attractive to investors, which doesn’t help property values.

There’s also a lot of unsold inventory in these new developments. The market isn’t soaking up the new supply as fast as expected, leading to price cuts from developers trying to lure buyers.

All these factors point to a market that’s struggling to keep up with its own growth, making it a challenging time for property prices in Angelópolis.

Sources: Properstar, Fast Company, HousingWire

7) Property values in Puebla's outskirts will rise as remote work drives demand for more spacious homes

The outskirts of Puebla are poised for a rise in property values as remote work trends reshape living preferences.

With more people working from home, there's a growing need for larger living spaces to accommodate home offices. This shift is particularly appealing to remote workers from the United States and the European Union, who are increasingly choosing Mexico as their new home base.

In Mexico City, for example, the number of permits issued to US nationals nearly doubled in 2023 compared to 2019. This trend isn't confined to the capital; it's spreading to other areas like Puebla, where the demand for spacious homes is on the rise.

Globally, there's a noticeable movement from urban centers to suburban areas, driven by the desire for more room and comfort. Suburban regions, including those around Puebla, are becoming hotspots for property sales as they offer the space and tranquility remote workers crave.

Developers are catching on, investing in residential projects that cater to this new demand. They're focusing on creating homes with features that appeal to remote workers, such as dedicated office spaces and larger living areas.

As these trends continue, the outskirts of Puebla are set to become a prime location for those seeking a balance between work and lifestyle, with property values expected to climb steadily.

Sources: Mexico Business News, Remote People

8) Property values in northern Puebla will drop as air quality concerns grow

In northern Puebla, air pollution levels have been rising, especially noticeable in 2023 and 2024.

While the Air Quality Index (AQI) in Puebla is considered moderate, with PM2.5 at 14 µg/m³ and PM10 at 39 µg/m³, it's enough to make people worry about the air they breathe.

Breathing in polluted air can lead to health problems like asthma, heart issues, and allergies. Even moderate pollution levels, like those in Puebla, might cause mild symptoms such as wheezing and coughing.

There's talk that property sales and rental prices are dropping in areas with poor air quality. This trend is often seen in real estate markets where pollution is a concern, and northern Puebla seems to be following suit.

Media reports highlighting environmental issues in the region can make properties seem less appealing, which further affects property values.

Potential buyers are increasingly aware of these issues, and this awareness is influencing their decisions about where to invest in property.

Sources: AQI.in, EPA

statistics infographics real estate market Puebla

We have made this infographic to give you a quick and clear snapshot of the property market in Mexico. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.

9) Property values in Puebla's historic district will fall as preservation rules restrict new developments

The historic district of Puebla is seeing a decline in property values due to strict preservation regulations.

These rules are in place to keep the area's charm and history intact, but they also mean fewer new buildings can go up. This is similar to what happened in Oaxaca de Juárez, where property values struggled because of similar restrictions.

Developers are often hesitant to invest in places with such tight rules. They find it challenging because their project options are limited, making these areas less appealing for new investments.

In Puebla's historic district, properties might take longer to sell compared to other areas. This suggests that buyers are less interested, likely due to the restrictions on new developments.

While preserving history is important, it can come at a cost. The balance between maintaining cultural heritage and encouraging growth is tricky, and in Puebla, it seems to be tipping towards preservation.

For potential buyers, this means considering whether the charm of a historic district outweighs the potential for slower property value growth.

Sources: UNESCO, Mexico News Daily, Inter-American Development Bank

10) Property prices in Puebla will keep rising as more people move in

Residential property prices in Puebla are on the rise due to more people moving to the area.

In 2023, Puebla's population was growing, and by 2024, it was expected to hit 3,394,340. This trend is set to continue, with projections reaching 3,867,930 by 2035. People are flocking to Puebla for its job opportunities and better quality of life.

As more people move in, the demand for housing goes up. Previously, the median price for an apartment in Puebla was MXN 29,342/m², while houses were at MXN 18,696/m². This demand is a big reason why property prices are climbing.

New residents mean more construction and development, which further boosts property prices. The government is also working on infrastructure projects to improve connectivity and livability, making Puebla even more appealing.

Economic growth is another factor. With more economic activity and investment, Puebla is becoming a hot spot for living, which naturally pushes property prices higher.

All these elements combined make Puebla a desirable place to settle, ensuring that property prices will keep climbing.

Sources: Properstar, World Population Review, Macrotrends

11) Property prices in Puebla will gradually rise due to economic growth

Puebla's property prices are on the rise, thanks to its economic growth.

Mexico's economy is still growing, with a projected GDP increase of 3.2% in 2023. This growth is expected to benefit Puebla, a key player in the national economy. The city's strategic location and role in trade make it a hotspot for economic activity.

Big infrastructure projects, like the US$81.8 million Metropolitan Mass Transit System, are in the works. These projects will boost connectivity and attract investments, both local and international. The state government and private sector are heavily invested in these developments, which bodes well for the future.

Puebla's urban areas are expanding rapidly, with a growing population driving up housing demand. As more people move to the city, the need for housing increases, pushing property values higher. This urbanization trend is a key factor in the rising property market.

Historically, Puebla has seen property prices surge during economic booms. This pattern suggests that as the economy grows, so do property values. Buyers looking for investment opportunities might find Puebla an attractive option.

With these factors in play, the general trend in Puebla is a steady increase in property prices. The combination of economic growth, infrastructure development, and urbanization is creating a favorable environment for property investment.

Sources: Wikipedia, Mexico Business News, OECD Economic Surveys

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housing market Puebla

12) Property prices in Puebla will drop slightly as more affordable housing becomes available

In 2023 and 2024, Puebla saw a big push to boost affordable housing.

The World Bank's Mexico-Access-to-Affordable-Housing-Project was a game-changer, helping low-income families buy their first homes. This project opened doors for many who thought homeownership was out of reach.

The government also stepped in with incentives to back affordable housing projects. These perks were meant to spark new housing solutions, like self-built homes and buying serviced plots, making it easier for people to find budget-friendly homes.

There's a noticeable shift with younger, first-time buyers entering the market, eager for affordable options. This new demand, paired with more affordable homes, is expected to nudge property prices down.

With more affordable housing on the horizon, real estate prices in Puebla might dip slightly. This is good news for those looking to buy without breaking the bank.

As these changes unfold, the real estate landscape in Puebla is set for a transformation, offering more choices for potential buyers.

Sources: World Bank, NAR Realtor

13) Rental yields in Puebla will rise as more young professionals seek rental properties

Rental yields in Puebla are on the rise as more young professionals seek rental properties.

Puebla is buzzing with young professionals, and it's not just a coincidence. In the second quarter of 2024, the employed population hit 2.98 million, a slight but telling increase of 0.63% from the previous quarter. This isn't just about numbers; it's about Puebla's booming manufacturing sector, which ranks third in establishment growth and sixth in employee growth nationwide.

Education is another magnet for young talent. Puebla is home to numerous universities, drawing in students who are diving into fields like Engineering and Business. These aren't just any fields; they are pathways to well-paying jobs. The average monthly salary in 2024 was $4.95k MX, giving these young professionals more spending power.

Urbanization is reshaping the landscape, with more people flocking to cities and driving up the demand for rentals. While we don't have specific migration numbers for Puebla, the trend across Mexico is clear. As cities grow, so does the need for rental properties. Plus, with the rising cost of home ownership, renting becomes a more attractive option for many.

For those eyeing the property market, these trends are worth noting. The influx of young, educated individuals with disposable income is a key driver. As they settle into city life, the demand for rental properties is only set to climb.

Sources: Economía, Mexico Now

14) Rental yields in Puebla will drop as more people buy homes thanks to favorable mortgage rates

Puebla is seeing a rise in homeownership as more people choose to buy rather than rent.

In 2024, there was a 5.47% increase in housing construction, which shows that more homes are being built and purchased. This trend suggests that fewer people are looking to rent as they opt for homeownership.

One big reason for this shift is the favorable mortgage rates in Mexico. With 30-year rates averaging around 6.56% in late 2024 and expected to dip slightly in 2025, buying a home is becoming more attractive and affordable.

As more people buy homes, rental yields in Puebla are likely to decline. The increased supply of new homes and the shift towards homeownership mean rental prices might not rise as much as before, or they could even drop.

For potential buyers, this is a great time to consider purchasing a property. The combination of stable mortgage rates and increased housing options makes it an appealing market for homebuyers.

With these changes, Puebla's real estate landscape is evolving, offering new opportunities for those looking to invest in property. Understanding these trends can help you make informed decisions about buying a home in this vibrant city.

Sources: Ground News, Business Insider

infographics comparison property prices Puebla

We made this infographic to show you how property prices in Mexico compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.

15) Demand for eco-friendly homes in Puebla will rise as residents become more environmentally conscious

In Puebla, eco-friendly homes are gaining traction as environmental awareness grows.

Back in 2023 and 2024, we saw a notable increase in the construction of these homes, largely due to initiatives like EcoDom. This innovative startup has been making waves by building homes from recycled plastic, which not only cuts down on waste but also offers affordable housing. With over 500 rooms already constructed and more in the pipeline, it's clear that sustainable living is catching on.

Globally, there's a rising demand for sustainable building materials, and while we don't have specific sales data for Puebla, the success of companies like Green Building Supply suggests a shift towards eco-friendly products. This trend is likely influencing the choices of residents in Puebla, who are increasingly opting for non-toxic and durable materials.

People's preferences are changing too. A 2024 survey by the National Association of REALTORS found that many now consider sustainability a priority, leading to lifestyle changes that support this. This shift is evident in the real estate market, where more listings are now highlighting eco-friendly features.

The media is playing a big role in this shift. Outlets like Mexico Business News are spotlighting the benefits of eco-friendly homes, raising public awareness and encouraging more residents to explore sustainable options. This increased media focus is helping to drive the popularity of sustainable construction practices in Puebla.

Sources: BrightVibes, Mexico Business News, NAR Realtor

While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.