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Is Airbnb still worth it in Panama?

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SUMMARY

Airbnb is still worth it in Panama, but only when the property is legally usable, bought at the right price and clearly stronger than the long-term-rental alternative.

Panama's tourism backdrop is not the problem. International arrivals and tourism receipts are growing quickly, so the harder issue is whether a specific property can capture that demand without being crushed by regulation, competition or weak utilization.

Panama City is the clearest example of why headline Airbnb data can mislead. Occupancy is strong and average revenue is respectable, but ordinary residential units generally cannot rely on the classic nightly-rental model because rentals under 45 days are restricted unless the property has the appropriate authorization.

Competition is also rising faster than revenue in Panama City. Airbnb supply has more than doubled over three years while revenue per listing has grown much more slowly, which makes an average furnished apartment far less scarce than it used to be.

The long-term-rental fallback is unusually important here. A normal Panama City tenant can already generate gross yields around the high-7% range, so Airbnb needs to produce a meaningful premium after utilities, furnishings, cleaning, management and extra wear rather than merely a slightly higher gross revenue number.

Outside the capital, the market splits sharply. Playa Venao can command very high nightly rates, but its occupancy is only around one-third of available nights; Coronado and Boquete show even more clearly how a nice nightly rate can coexist with weak annual revenue.

Bocas del Toro is attractive for a different reason: travelers go there specifically to stay for several nights, giving the market a deeper tourism base. The trade-off is operational friction, including island logistics, corrosion, access and more complicated property management.

Seasonality changes the risk more than many buyers expect. A property earning $20,000 to $25,000 a year may still have long quiet stretches, which matters a lot more for an owner with debt or high fixed condominium and maintenance costs.

Gross Airbnb revenue is the wrong number to underwrite. Once 30% to 40% of bookings are absorbed by operating costs, a property that looked impressive on a listing-data page can end up producing a fairly ordinary yield on the purchase price.

The best way to buy is to work backward from realistic booked nights, rates, costs and the return required. If a deal only works after pushing occupancy or ADR above what the market is actually achieving, the price is too high.

The strongest setups today are verified short-term-rental-friendly properties in Panama City, selected Bocas del Toro properties with dependable access and management, and genuinely differentiated Playa Venao homes. We would be far more cautious with ordinary Panama City condos, generic Coronado inventory and Boquete properties bought mainly for Airbnb income.

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Is Airbnb still worth it in Panama?

Why is Airbnb in Panama harder to judge now?

Airbnb in Panama can still be a good investment today, but the easy version of the strategy has largely disappeared.

Panama is attracting more visitors, and some vacation-rental markets are generating respectable revenue. At the same time, Panama City has a major legal restriction on short stays, Airbnb supply has increased quickly, and several famous beach destinations are occupied for barely one-third of the year.

That combination explains why two investors can buy properties in Panama and end up with completely different results. A legally authorized unit in Panama City, a surf villa in Playa Venao and a generic beach condo in Coronado may all appear on Airbnb, but their economics have very little in common.

The latest numbers make the split even clearer. Panama passed 3 million international visitors in 2025, up 8.2%, according to the Panama Tourism Authority. Visitor growth then accelerated to 17.4% during the first half of 2026. Meanwhile, Airbtics found that Panama City Airbnb supply had increased by roughly one-third in a year.

So there are plenty of travelers coming to Panama these days. The harder question is whether a particular property can capture enough of them, legally and profitably.

Current Panama signal Recent figure Change What we learn
International visitors in 2025 3.00 million +8.2% Tourism demand remains healthy
International visitors, first half of 2026 1.76 million +17.4% Visitor growth has accelerated
Tourism receipts, first half of 2026 $3.79 billion +14.7% Visitors are also spending more
Panama City Airbnb listings 2,628 +33.9% in one year Competition is rising quickly
Panama City Airbnb revenue About $21,000/year +12.4% Revenue is growing much slower than supply

Is Panama getting enough tourists to support more Airbnbs?

Yes. Panama currently has enough tourism growth to support more Airbnbs, although that demand is very uneven once we leave Panama City.

The Panama Tourism Authority recorded 3,004,266 international visitors in 2025, an 8.2% increase from the previous year. Tourism generated about $6.58 billion in receipts, excluding international transportation, up 9.7%.

The more recent figures are even stronger. Panama received roughly 1.76 million international visitors during the first six months of 2026, according to preliminary ATP and INEC data. That was 17.4% more than during the same period a year earlier. Tourism receipts rose 14.7% to around $3.79 billion.

Hotels give us another useful check. ATP monitoring put hotel occupancy at roughly 59.3% in June 2026. That is hardly evidence of a country struggling to fill accommodation.

Tocumen Airport also received more than 2.24 million international visitors in 2025, 10% more than a year earlier. That concentration matters because Panama City captures a large share of travelers before they disperse elsewhere in the country.

We can be fairly confident about the demand side. Panama tourism is growing quickly right now. What varies dramatically is how much of that demand reaches Bocas del Toro, Playa Venao, Coronado, Boquete or an individual apartment building in Panama City.

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Can you legally run an Airbnb in Panama City today?

For a normal residential apartment in Panama City, the classic three-night or one-week Airbnb model is generally prohibited.

Panama's Law 80 restricts rentals shorter than 45 days in the District of Panama unless the property falls within the appropriate authorized tourist-accommodation framework. The law also provides fines that can reach B/.50,000 for violations.

That 45-day threshold completely changes how we should assess a Panama City property. A conventional condo may still be advertised on Airbnb, but its natural customer becomes someone staying six weeks or longer: an executive on assignment, somebody relocating to Panama, a remote worker or a family between homes.

Some properties have a different legal setup because they were designed or authorized for tourist accommodation. These are the units commonly marketed as Airbnb-friendly or short-term-rental-friendly developments.

We would verify that status before making an offer. A broker saying that Airbnb is allowed should carry almost no weight compared with the property's actual legal regime, tourism authorization and condominium rules.

There is another reason to be strict about this today. Panama's hotel industry has publicly complained about the expansion of informal vacation rentals, while authorities are improving the way accommodation performance is measured. Existing rules already give Panama substantial room to enforce short-rental restrictions more aggressively without passing an entirely new law.

Anyone buying an ordinary Panama City apartment and assuming that authorities will simply tolerate nightly rentals is taking a regulatory bet, not just a property bet.

How much do Panama City Airbnbs actually make now?

A typical Panama City Airbnb currently generates around $20,000 to $21,000 in annual gross revenue according to Airbtics, which is decent but much less impressive once we compare it with property prices and normal rents.

Airbtics' latest Panama City market page shows approximately B/.21,000 in annual revenue, 68% occupancy and an average booked rate of B/.82 per night. The platform tracks about 2,628 active listings.

Those figures have improved. Revenue increased 12.4% over one year and 28.3% over three years, while occupancy gained only 1.5% over the latest year. Most of the recent revenue improvement therefore came from higher rates rather than a dramatic jump in nights booked.

That is the part worth watching. Panama City Airbnb demand has held up despite a huge increase in listings, but properties have not suddenly become much fuller.

The 68% occupancy figure is nevertheless strong. It works out to roughly 248 occupied nights per year for an available listing, far above the occupancy found in most of Panama's beach and mountain destinations.

The problem appears when we compare that roughly $21,000 of gross Airbnb revenue with what a normal tenant can already pay in Panama City.

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Is Panama City getting too crowded with Airbnbs?

Panama City Airbnb competition is growing too quickly for us to assume that recent revenue growth will continue at the same pace.

Airbtics currently counts around 2,628 active listings in Panama City, 33.9% more than a year earlier and 123.8% more than three years earlier.

Average revenue, by comparison, increased only 12.4% over the latest year and 28.3% over three years.

That three-year comparison is particularly revealing. Airbnb inventory more than doubled while revenue per listing increased by less than one-third. Panama City has managed to absorb a surprising amount of new accommodation, helped by rising tourism and strong international demand, but each new host is entering a much more competitive market than someone who bought three years ago.

We should also be careful with the word "saturated." Occupancy is still around 68%, so the market clearly has guests. What has disappeared is the idea that simply putting another furnished apartment online gives an owner something scarce.

The better properties can still do well. Average ones now have thousands of competitors.

Can Airbnb beat a normal long-term rental in Panama City?

For an average Panama City apartment, Airbnb currently struggles to beat long-term renting by enough to justify the extra work and risk.

The latest Global Property Guide data put the average gross residential rental yield in Panama City at 7.57%. Studios and one-bedroom apartments average around 8.43%, while two-bedroom units are around 8.08%.

The underlying rents are substantial. A typical studio or one-bedroom in its citywide dataset costs roughly $235,000 and rents for around $1,650 per month. That produces $19,800 a year without running a hospitality business.

Now compare that with roughly $21,000 in average annual Panama City Airbnb revenue from Airbtics.

The gap is only about $1,200 before paying for electricity, internet, furnishings, linen, guest support, extra maintenance, booking-platform costs and potentially professional management.

Recent rental data make this comparison even harder for Airbnb. Global Property Guide found Panama City asking rents per square meter up about 13.5% year over year in mid-2026. Normal residential rents have been getting stronger too.

A Panama City Airbnb can obviously outperform the average. But if a property's realistic forecast is $21,000 or $23,000 gross while a long-term tenant would pay close to $20,000, we would choose the tenant.

Panama City example Approx. purchase price Annual gross income Gross yield
Studio / 1BR long-term rental $235,000 $19,800 8.43%
2BR long-term rental $245,000 $19,800 8.08%
Typical Airbnb at $21K revenue on $235K purchase $235,000 $21,000 8.94%
Typical Airbnb at $21K revenue on $245K purchase $245,000 $21,000 8.57%

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Where in Panama are Airbnbs making the most money?

Playa Venao currently stands out for revenue per listing, while Bocas del Toro offers a broader and more established vacation-rental market; Coronado and Boquete look much weaker on average.

The latest AirROI dataset covering the twelve months through July 2026 puts Playa Venao at roughly $23,930 in annual revenue. That comes from an unusually high $264 average nightly rate.

Boquete sits much lower at around $9,256 annually, while Coronado averages about $10,754.

The gap comes partly from price and partly from occupancy. Playa Venao can charge a huge premium when somebody actually books. Coronado achieves $178 per booked night but fills only 27% of available nights. Boquete reaches $143 with 36.8% occupancy.

Bocas del Toro is harder to summarize with one number because datasets define the market differently. Broader provincial data have historically shown stronger occupancy and revenue than town-only samples. That variation is useful on its own: a waterfront villa on Isla Colón, a room in town and an isolated island property should never be underwritten from the same market average.

The best Panama Airbnb markets today are places where travelers have a strong reason to stay overnight and where a differentiated property can command a premium. A famous destination alone does not guarantee good occupancy.

Panama Airbnb market Annual revenue Average nightly rate Occupancy Current read
Playa Venao $23,930 $264 33.2% High upside, highly seasonal
Coronado $10,754 $178 27.0% Weak average utilization
Boquete $9,256 $143 36.8% Real demand, modest revenue
Panama City About $21,000 $82 68% Much steadier demand, stricter rules

Bocas del Toro or Playa Venao: where would we rather buy an Airbnb?

For a pure vacation-rental investment, we would currently favor a great Bocas del Toro property over an average Playa Venao property, while an exceptional Playa Venao villa can make more money.

Playa Venao's attraction is obvious when we look at rates. AirROI currently estimates a $264 average nightly rate and about $23,930 in annual revenue. Few Panamanian Airbnb markets can charge that much consistently.

The catch is 33.2% occupancy. A Playa Venao property is booked for roughly one night in three, so annual results depend heavily on peak periods and premium pricing.

Bocas has a deeper tourism ecosystem. Visitors travel there specifically to stay several nights, move between islands, visit beaches, dive, surf and go out in Bocas Town. The destination also attracts both backpackers and high-end travelers, which creates more types of accommodation demand.

That does not make every Bocas property attractive. Island logistics, saltwater corrosion, boat access, electricity, maintenance and management can become expensive quickly.

Playa Venao has its own advantage: only around 72 active listings appear in AirROI's latest dataset, with supply growth of just 7.5% year over year. It remains a small market rather than a mass of interchangeable apartments.

We would pick Bocas when the property has easy access and dependable management. We would pick Playa Venao when the property is genuinely distinctive enough to defend those $200-plus nightly rates.

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Is Coronado still worth buying for Airbnb?

We would not buy the average Coronado property primarily for Airbnb income today.

AirROI currently estimates Coronado Airbnb revenue at only about $10,754 per year despite a fairly high $178 nightly rate.

Occupancy explains the problem: roughly 27%.

At that level, a typical property is booked for fewer than 100 nights a year. The remaining time still comes with condominium fees, maintenance, utilities, insurance and the opportunity cost of having capital tied up in the property.

Coronado can make sense for someone who already wants a beach home and treats Airbnb income as a way to offset ownership costs. That is a perfectly reasonable use case.

It is much harder to defend as a pure investment unless the purchase price is unusually low or the property has something the average Coronado listing does not: direct beachfront positioning, a large terrace, family capacity, excellent resort facilities or a proven booking history.

A $178 nightly rate looks attractive on a listing page. A 27% occupancy rate tells us much more about the actual investment.

Is Boquete really strong enough for an Airbnb investment?

Boquete has genuine visitor demand, but the average Airbnb currently earns too little for us to call it a strong investment market.

AirROI estimates roughly $9,256 in annual revenue per Boquete listing, with a $143 nightly rate and 36.8% occupancy.

That works out to only about $770 of gross booking revenue per month when averaged across the year. Ownership costs can absorb a large part of that very quickly.

Boquete does have qualities that help particular properties outperform. The town attracts retirees, hikers, coffee tourists, longer-stay visitors and travelers escaping Panama's hotter lowlands. A beautiful mountain home with views and enough space for a family is competing in a different category from a small generic apartment.

Price becomes decisive here. A $100,000 property generating $10,000 gross annually starts an interesting conversation. A $250,000 property generating the same amount does not.

Boquete can still work for a carefully bought property, especially when personal use is part of the decision. On average, though, the numbers currently look closer to lifestyle-property economics than a high-return Airbnb strategy.

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How much does seasonality hurt Airbnb returns in Panama?

Seasonality can destroy an otherwise attractive Panama Airbnb calculation because several resort markets currently fill only around 27% to 37% of their available nights.

This is where nightly-rate screenshots become dangerous.

A property advertised at $200 a night appears capable of producing $73,000 a year if we casually multiply $200 by 365. At 30% occupancy, gross revenue is closer to $21,900.

Playa Venao currently sits around 33% occupancy. Boquete is around 37%. Coronado is only 27%.

Those markets can have excellent weekends, holidays and peak-season stretches. Investors still need to pay annual ownership costs during the quiet weeks.

Seasonality also makes debt riskier. Earning $24,000 over a year does not necessarily mean collecting $2,000 every month. A property might make several thousand dollars during one peak month and very little during another.

We would always stress-test a Panama vacation rental using the weak months rather than assuming smooth annual cash flow.

Average nightly rate Occupancy Approx. nights booked/year Gross annual revenue
$100 30% 110 $10,950
$150 30% 110 $16,425
$200 30% 110 $21,900
$150 50% 183 $27,375
$200 50% 183 $36,500

How much of Panama Airbnb revenue does an owner actually keep?

A Panama Airbnb owner can easily lose 30% to 40% of gross booking revenue to operating costs before mortgage payments and taxes.

Gross revenue is the number investors see most often because it makes Airbnb properties look attractive. It is also the wrong number to use when deciding how much a property is worth.

An Airbnb needs furniture, internet, electricity, air-conditioning, repairs, linen, cleaning coordination and regular replacement of damaged or worn items. Beach and island properties add humidity, corrosion and harder maintenance logistics.

Professional management widens the gap further for foreign owners. Someone has to deal with guests, cleaners, check-in problems, pricing and emergency repairs.

Take a property producing $20,000 in annual bookings. With 30% of revenue going to operating expenses, roughly $14,000 remains before financing and tax. At a 40% cost ratio, only $12,000 remains.

On a $200,000 purchase, those figures equal operating yields of roughly 7% and 6%.

That is why Panama City's 7.57% average gross long-term rental yield deserves so much attention. Airbnb has to earn materially more gross revenue before the owner is actually better off.

Gross Airbnb revenue Operating costs Income before debt and tax Yield on a $200K purchase
$20,000 20% $16,000 8.0%
$20,000 30% $14,000 7.0%
$20,000 35% $13,000 6.5%
$20,000 40% $12,000 6.0%

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At what price does a Panama Airbnb actually make sense?

A Panama Airbnb becomes interesting when the purchase price is low enough that conservative net income still beats the simpler rental alternatives.

Suppose we believe a property can realistically produce $24,000 of annual booking revenue.

If operating expenses consume 35%, the property keeps about $15,600 before financing and tax.

At a $300,000 purchase price, that produces only a 5.2% operating yield. Paying $250,000 raises it to 6.2%. At $200,000, it becomes 7.8%. At $175,000, we reach roughly 8.9%.

That tells us far more than asking whether the property is in a "good Airbnb area."

We would start with realistic booked nights and achievable rates, reduce that revenue for costs, choose the return we actually want and calculate the maximum price backward.

If the seller wants $300,000 but the property only works at $200,000, increasing the occupancy assumption until the spreadsheet looks good does not improve the investment.

Annual booking revenue Income after 35% operating costs Purchase price Operating yield before debt/tax
$24,000 $15,600 $300,000 5.2%
$24,000 $15,600 $250,000 6.2%
$24,000 $15,600 $200,000 7.8%
$24,000 $15,600 $175,000 8.9%

So, is Airbnb still worth it in Panama?

Yes, Airbnb is still worth it in Panama today, but we would only buy selectively and we would avoid ordinary Panama City condos that depend on illegal or uncertain short stays.

Panama's tourism backdrop is genuinely strong. Visitor numbers are growing at double-digit rates lately, tourism receipts are rising, and Panama City Airbnb occupancy remains around 68%. Demand has held up surprisingly well even after Airbnb supply more than doubled over three years.

The strongest opportunities are much more specific than "buy in Panama and put it on Airbnb."

In Panama City, we would want either verified permission for tourist accommodation or a property that already makes financial sense with 45-day-plus furnished stays. Normal residential renting currently produces around 7.57% gross citywide, so Airbnb needs to beat a surprisingly good fallback.

For a pure vacation rental, we prefer Bocas del Toro and selected Playa Venao properties. Playa Venao's roughly $264 average nightly rate gives a standout property considerable upside, although 33% occupancy leaves little room for a mediocre one.

We would be much more cautious in Coronado, where average occupancy is around 27%, and in Boquete, where current average annual Airbnb revenue is only around $9,300.

The common mistake is buying a property first and then asking how much Airbnb can make from it. We would reverse that process completely.

Work out what guests realistically pay, how many nights they actually book, what operating the property will cost and what a normal tenant would pay instead. Then calculate the purchase price that leaves enough return.

When those numbers still work, Airbnb in Panama can absolutely be worth it. When the deal requires optimistic occupancy, permanent regulatory tolerance or exceptional nightly rates just to reach an acceptable yield, we would pass.

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OUR METHODOLOGY

This analysis tests whether Airbnb is still worth buying for in Panama by separating the question into the parts that actually determine the result: tourism demand, legal operability, short-term-rental performance, competition, seasonality, long-term-rental alternatives and property-level economics.

We prioritized the freshest relevant evidence available. Official Panama Tourism Authority and INEC data are used for visitor flows, tourism receipts, airport arrivals and hotel performance, while Panama's legal and tourism-registration framework is grounded in Law 80, the Official Gazette, the Procuraduria de la Administracion and Panama Tourism Authority registration pages.

For short-term-rental performance, we use direct market datasets rather than relying on listing anecdotes. Airbtics is the main source for Panama City revenue, occupancy, nightly rates and listing growth. AirROI is used for Playa Venao, Coronado, Boquete and Bocas del Toro, with the markets kept separate when the underlying geographic definitions are not genuinely comparable.

We give more weight to realized performance than to headline potential. Occupancy is read alongside nightly rates, annual revenue alongside supply growth, and Airbnb revenue alongside the income a conventional tenant could already produce. A high ADR by itself is not treated as evidence of a strong investment.

Seasonal destinations are assessed using actual utilization rather than by extrapolating peak-period rates across the full year. That is especially important in markets where average occupancy sits close to one-third of available nights and cash flow can be concentrated in a handful of strong months.

We also distinguish gross booking revenue from the income an owner can realistically keep. The article therefore stress-tests operating costs for utilities, furnishings, linen, maintenance, cleaning coordination, management and the extra wear that comes with hospitality use, especially in beach and island locations.

The long-term-rental market is used as the fallback benchmark. Global Property Guide provides the current Panama City gross-yield, price and rent comparisons, which lets us test whether the extra revenue from Airbnb is actually large enough to compensate for its operating work, furnishing costs and regulatory risk.

Finally, we work backward from the investment rather than forward from the asking price. We estimate realistic booked nights and rates, deduct operating costs, compare the result with the simpler rental alternative, choose the return required and then calculate the maximum purchase price that still makes the deal attractive.

Key sources used for this analysis include: Panama Tourism Authority on 2025 visitor growth and tourism receipts, Panama Tourism Authority market statistics for 2026, Panama Tourism Authority on first-half 2026 tourism performance, the official legal record for Law 80, the Official Gazette on short-rental enforcement, Panama's National Tourism Registry, Airbtics on Panama City Airbnb performance, AirROI on Playa Venao, AirROI on Coronado, AirROI on Boquete, AirROI on Bocas del Toro, and Global Property Guide on Panama residential rental yields.

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Shai Bar-Ziv

Founder, Panavanti

Shai Bar-Ziv is the founder of Panavanti, a boutique real-estate brokerage in Panama City specializing in investment properties: commercial plazas, office buildings, and high-yield residential in Costa del Este, the Banking District, and Casco Viejo. He works directly with foreign investors in English and Spanish, backed by a continuously updated dataset of Panama City listings with zone-level pricing.