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What will happen in Guadalajara’s real estate market? Will prices go up or down? Is Guadalajara still a hotspot for foreign investors? How is Mexico’s government impacting real estate policies and taxes in 2025?
We’re constantly asked these questions because we’re deeply involved in this market. Through our work with notaries, real estate agents, and clients who buy properties in Guadalajara, we’ve gained firsthand insights.
That’s why we created this article: to provide clear answers, insightful analysis, and a well-rounded perspective on market predictions and forecasts.
Our goal is simple: to ensure you feel informed and confident about the market without needing to look elsewhere. If you think we missed the mark or could do better, we’d love to hear your thoughts. Feel free to message us with your feedback or comments, and we’ll work hard to improve this content for you.

1) Tax incentives for green buildings will boost sustainable housing developments
New tax incentives for green buildings are making eco-friendly construction more appealing.
In 2023, the Inflation Reduction Act (IRA) expanded tax incentives, including the 45L Tax Credit, which offers up to $5,000 per unit for developers of energy-efficient homes. This financial boost is a game-changer, making it more attractive for developers to invest in sustainable building practices.
Take Guadalajara's San Francisco Eco Residential project, for example. This development features fully electric homes with solar panels and water solar heating, showcasing a commitment to energy efficiency. It's a clear demonstration of how these incentives can drive sustainable development.
Guadalajara is also leading the way with Mexico's first Low Emission Zone (LEZ), highlighting its dedication to reducing greenhouse gas emissions. This initiative, along with the tax incentives, creates a perfect storm for sustainable residential projects to flourish.
As developers see the economic and environmental perks of green buildings, the demand for sustainable construction practices is likely to grow. Cities like Guadalajara are setting the pace with more green building certifications and sustainable policies.
With these incentives and initiatives, the landscape for sustainable residential developments is changing, making it an exciting time for potential property buyers.
Sources: Green Building Tax Incentives and the IRA’s Expanded Benefits, Case Study: San Francisco Eco Residential - Sintali, Guadalajara announces Mexico's first low-emission zone
2) Providencia will attract more luxury real estate investors
Providencia is becoming a prime spot for luxury real estate investments thanks to several key factors.
In recent years, property values in Providencia have jumped by 18.3%, showing strong market potential. This surge is backed by the sale of 16,557 units, highlighting the area's appeal to investors.
The demand for luxury amenities is growing, as Providencia offers a blend of upscale homes, middle-class residences, and commercial spaces. Its strategic location between major roads makes commuting easy, and being close to Colinas de San Javier, one of Guadalajara's wealthiest neighborhoods, adds to its charm.
High-end residential projects are thriving here, with modern apartments and upscale shopping centers like Landmark and Andares. The area also boasts a variety of corporate buildings and luxury facilities, making it a magnet for affluent buyers.
Providencia's main avenues are lined with gourmet restaurants, five-star hotels, and boutique shops, further enhancing its attractiveness. This mix of amenities and luxury living options is drawing in those looking for a sophisticated lifestyle.
With its unique blend of convenience, luxury, and proximity to affluent areas, Providencia is poised to become a top choice for luxury real estate investors.
Sources: Mexico News Daily, Open for Business

We have made this infographic to give you a quick and clear snapshot of the property market in Mexico. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Demand for large multi-family properties will drop as more people prefer individual homes
In Guadalajara, the demand for single-family homes is booming.
Over the past year, the average price of these homes has jumped by 9.26%, reflecting a growing trend where more people are choosing individual homes over multi-family properties. This shift is not just about numbers; it's about lifestyle changes and personal preferences.
Meanwhile, the multi-family housing market is seeing a different story. New projects in this sector are expected to drop by 20% in 2024, according to the National Association of Home Builders. This decline highlights a waning interest in shared living spaces, as more people seek the privacy and space that single-family homes offer.
Consumer preferences are a big part of this change. In Mexico and around the world, there's a strong desire for individual home ownership. Surveys reveal that about 82% of Mexicans want to own a property, with a clear preference for single-family homes. This trend is driven by demographic shifts, like the increase in nuclear families and single-person households.
These demographic changes naturally lead to a preference for individual homes. As families become smaller and more people live alone, the appeal of having a personal space grows. This is a significant factor in the rising demand for single-family homes.
In essence, the housing market is evolving, with interest in large, multi-family properties declining as more people seek the comfort and independence of individual homes.
Sources: NAHB, Global Property Guide
4) More foreign buyers will invest in Guadalajara due to its cultural charm and investment opportunities
Guadalajara is quickly becoming a favorite spot for foreign buyers thanks to its rich culture and promising investment opportunities.
With a 13.2% jump in international passengers from 2023 to 2024, the city is now more accessible than ever. This boost in flights makes it easier for international visitors and investors to reach Guadalajara, adding to its charm.
The city's cultural scene is buzzing, attracting over 8 million visitors in just the first half of 2023. That's a 17% increase from the previous year, showing that Guadalajara is becoming a must-visit cultural hotspot. This influx of tourists not only energizes the local economy but also signals to foreign investors that the city is vibrant and full of potential.
The Mexican government is also playing a big role in promoting Guadalajara as a cultural and business center. They're backing initiatives like the new runway at Guadalajara International Airport, which shows their commitment to boosting infrastructure for tourism and business. This kind of support makes Guadalajara even more attractive for foreign investment.
Insider tip: Guadalajara's neighborhoods, like Chapultepec and Providencia, are gaining attention for their unique blend of tradition and modernity. These areas offer a mix of local charm and modern amenities, making them appealing to both tourists and investors.
With all these factors in play, it's no wonder that foreign buyers are increasingly eyeing Guadalajara for its cultural appeal and investment potential.
Sources: Mexico Business News, Visit Mexico
5) More European investors will be interested in Guadalajara’s real estate market
European investors are eyeing Guadalajara's real estate market for some compelling reasons.
One major draw is the expected 16.64% rise in housing prices by 2025, making Guadalajara the top province in Spain for property value growth. This kind of potential return is a magnet for those seeking profitable investments.
Guadalajara is also becoming more connected, thanks to projects like the electric bus corridor. This development not only boosts public transport but also makes the city more accessible, enhancing its real estate appeal.
Tourism is booming, with over 8 million visitors in the first half of 2023. This surge in tourists means a higher demand for rental properties, offering European investors a chance to tap into a thriving rental market.
With these factors in play, Guadalajara is shaping up to be a hot spot for real estate investment. The combination of rising property values, improved infrastructure, and a booming tourism sector makes it an attractive option.
Investors are likely to find Guadalajara's market not just promising but also dynamic, with opportunities for both short-term gains and long-term growth.
Sources: Idealista, C40 Cities, Visit Mexico
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6) Guadalajara’s home prices will keep rising because demand remains strong
Guadalajara's residential property prices are climbing, and this trend is set to continue.
One big reason is the city's booming population growth. In 2023, the urban population in Mexico, including Guadalajara, saw a 1.1% increase from the previous year. This naturally pushes up the demand for housing as more people flock to the city.
Guadalajara is also seeing a wave of migration from other regions. People are drawn by the city's thriving economy and improved infrastructure. This influx of new residents means more people are on the hunt for homes, adding to the demand.
The tech sector is another major player in this scenario. With over 1,000 tech companies expected to create 150,000 jobs by 2024, Guadalajara is becoming a tech hub. This attracts a steady stream of professionals who need housing, especially in tech-centric neighborhoods, further boosting demand.
Foreign investment is also driving up property prices. The influx of investment, particularly in desirable neighborhoods, makes it harder for locals to find affordable housing, thus increasing demand. The limited availability of land for new developments also contributes to rising property prices, as demand outpaces supply.
In Guadalajara, the combination of population growth, migration, tech sector expansion, and foreign investment is creating a perfect storm for rising property prices. The city's appeal continues to grow, making it a hot spot for real estate.
Sources: Properstar, Founder Institute, Mexico Business News
7) Demand for eco-friendly homes will rise as people become more environmentally conscious
Eco-friendly homes are gaining traction as people become more environmentally conscious.
In recent years, especially around 2023 and 2024, places like Guadalajara have seen a boom in eco-friendly home construction. This surge is linked to a 15.6% growth in Mexico's construction sector, fueled by a demand for sustainable infrastructure. Builders are increasingly using materials that are not only recyclable and locally sourced but also help in reducing carbon emissions.
Consumer surveys reveal that 78% of people globally value environmental sustainability, influencing their choices towards greener living. This shift is evident in the real estate market, where listings now often highlight eco-friendly features like energy-efficient appliances and sustainable materials. Such features are becoming selling points as buyers look for homes that align with their values.
Government initiatives are also playing a role. Programs like the Certification of Sustainable Buildings Program in Mexico are pushing for energy efficiency and sustainable building practices. These efforts are making it easier for buyers to find homes that meet eco-friendly standards.
For those considering a property purchase, understanding these trends can be beneficial. Eco-friendly homes not only offer potential savings on energy bills but also contribute to a healthier planet. As environmental awareness grows, the popularity of these homes is expected to rise, making them a smart investment for the future.
Sources: STOPfakes.gov, The Madrona Group, redT Homes
8) Property values will rise in areas with new infrastructure projects improving connectivity
Guadalajara is buzzing with new infrastructure projects that promise to make the city more connected and boost property values.
One standout project is the Light Rail Line 4, which is on track to link central Guadalajara with Tlajomulco de Zúñiga. This line is set to cut down travel times and make commuting a breeze for over 100,000 daily users. With such convenience, areas along the line are becoming hot spots for living and investment.
Then there's the expansion of Guadalajara International Airport, featuring a new terminal and runway. This upgrade will make the city more accessible to both local and international travelers, turning nearby areas into prime real estate due to the enhanced connectivity.
Guadalajara is also rolling out its Sustainable Urban Mobility Plan (SUMP) and Emerging Metropolitan Mobility Strategy (EMME). These initiatives aim to boost public transport, walking, and cycling, which means better connectivity and higher property values in these improved areas.
These plans are not just about getting around; they offer a vision for future development and a better quality of life for residents. As the city becomes more accessible, property demand is expected to rise, especially in areas benefiting from these projects.
With all these developments, Guadalajara is set to become a more attractive place to live and invest, thanks to its enhanced connectivity and infrastructure.
Sources: BNamericas, Mobilise Your City, TYPSA

We made this infographic to show you how property prices in Mexico compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Rents in digital nomad hotspots will rise as remote work expands
Rents are climbing in digital nomad hotspots like Guadalajara as remote work becomes more common.
With the rise of remote work, over 90 million jobs are expected to be remote by 2030, drawing digital nomads to vibrant cities like Guadalajara. This influx is particularly noticeable in areas like Chapultepec, where the central location and lively nightlife are big attractions.
Guadalajara's tech scene and co-working spaces are booming, making it a magnet for digital nomads. The city offers enhanced internet infrastructure and an affordable lifestyle, which are major draws. This has led to a surge in short-term rental listings, catering to the needs of these temporary residents.
Neighborhoods popular with digital nomads are seeing a spike in rental demand. The combination of a growing tech industry and a lifestyle that appeals to remote workers is pushing rents higher. Chapultepec, in particular, is experiencing this trend, with its mix of culture and convenience.
As more digital nomads flock to Guadalajara, the city's rental market is feeling the pressure. The demand for short-term accommodations is rising, reflecting the needs of a mobile workforce. This shift is reshaping the local housing landscape, with more properties being listed for temporary stays.
Guadalajara's appeal to digital nomads is undeniable, thanks to its tech-friendly environment and vibrant community. The city's ability to attract remote workers is transforming its rental market, making it a key player in the global digital nomad scene.
Sources: World Economic Forum, Reforma, Bloomberg Linea
10) Demand for high-tech smart homes will rise as more tech workers move in
Guadalajara is now known as Mexico's Silicon Valley thanks to the arrival of tech giants like Google, Apple, and Meta.
With over 1,000 tech firms setting up shop, the city has created a whopping 150,000 jobs in the tech sector. This boom is not just about numbers; it's about the vibrant tech community that's transforming the city.
Guadalajara contributes to 40% of Mexico's IT industry, making it a magnet for tech-savvy professionals. Each year, more than 10,000 new tech graduates enter the workforce, eager to dive into the city's thriving tech scene.
As these tech workers flock to Guadalajara, they're on the lookout for homes that fit their high-tech lifestyle. The demand is for smart homes equipped with advanced connectivity and modern features, reflecting their professional environment.
Local real estate markets are catching on, incorporating more high-tech features into homes. This trend is driven by the tech industry's growth and the preferences of new homebuyers who want their living spaces to match their tech-driven lives.
Expect to see more homes with smart technologies as the influx of tech workers continues to shape the housing market. The demand for high-tech, smart homes is only going to grow.
Sources: Nucamp, Globant, Alcor BPO
11) Luxury property yields will stay steady, drawing in long-term investors
Luxury property yields in Guadalajara are expected to remain stable, making them a hot pick for long-term investors.
In areas like Providencia and Puerta de Hierro, there's been an 8.9% jump in sales of vertical housing since 2022. This surge in demand is a big reason why luxury properties are holding their value.
Rental prices in Guadalajara are either holding steady or going up, with apartment rental yields averaging around 6.23%. This means investors can count on getting consistent returns. Plus, high-end neighborhoods have low vacancy rates, thanks to more people wanting to live there and not enough places to go around.
Guadalajara's economy is on the up and up, thanks to major companies and infrastructure development. This growth is not just boosting demand for luxury homes but also pulling in foreign investors who like the favorable exchange rates.
The city is becoming known as a luxury hotspot, attracting affluent residents and expatriates. This reputation makes it even more appealing for those looking to invest for the long haul.
With all these factors in play, it's no wonder that luxury property yields are expected to stay stable, making Guadalajara a smart choice for investors.
Sources: Global Property Guide, Mexico Business News
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12) Property prices in Tlaquepaque will rise as it becomes more popular with artists and creatives
Tlaquepaque is quickly becoming a magnet for artists and creatives, which is expected to drive up property prices.
In 2023, the town experienced a boom in art galleries and studios, like the Navarro Gallery and Renee Taylor Gallery, showcasing a wide range of artistic collections. This surge in creative spaces indicates that more artists are moving to Tlaquepaque, attracted by its lively arts scene.
During Holy Week in 2023, Tlaquepaque's cultural events drew in over 220,000 visitors, showing a strong interest in the area's cultural offerings. This influx not only boosts the local economy but also underscores the town's allure as a cultural hotspot. The buzz in media and social media about Tlaquepaque's artistic community further cements its status as a budding arts district, pulling in even more creatives.
The demand for creative spaces and workshops is climbing, prompting the development of infrastructure tailored to the arts. This includes expanding existing galleries and creating new event spaces. As more artists and creatives look to set up shop in Tlaquepaque, the demand for property is expected to rise, pushing property values up.
With its growing reputation, Tlaquepaque is becoming a sought-after destination for those in the creative field. The town's vibrant arts scene and cultural events are not just attracting visitors but also encouraging artists to make it their home. This trend is likely to continue, leading to increased interest in real estate in the area.
As Tlaquepaque gains popularity among artists, the town's property market is poised for growth. The combination of a thriving arts community and a steady influx of visitors makes it an attractive place for investment. Property prices are likely to reflect this growing demand as more people seek to be part of this creative hub.
Sources: Visit Mexico, Tlaq.com, Le Wild Explorer
13) Affordable housing prices in Guadalajara will drop slightly as supply increases
Guadalajara is buzzing with new construction, especially in the vertical housing market.
In neighborhoods like Providencia and Puerta de Hierro, there's been an 8.9% jump in sales compared to last year. This boom means more housing options are popping up all over the city.
As the housing inventory grows, it's partly because of the economy and a trend towards rental living, especially among millennials. By 2030, a lot of homes will likely be for rent, showing a steady increase in available properties.
Real estate platforms are buzzing about a 50% rise in new industrial spaces in early 2024 compared to the previous year. This uptick in listings hints at a growing supply in both industrial and residential areas.
With more homes and industrial spaces available, prices might start to shift. The affordable housing market could see a slight dip in prices as supply increases.
For those eyeing a property in Guadalajara, this could mean more choices and potentially better deals in the near future.
Sources: Mexico Business News, HousingWire, Mexico News Daily
14) Mid-range property prices in the city will stay stable with slight changes
Mid-range properties in Guadalajara are expected to keep their prices stable with only slight changes.
Guadalajara's population is on the rise, with a 1.48% increase in 2024 compared to the previous year. This steady growth means more people are looking for homes, keeping the demand for housing consistent. It's been a pattern for a while, showing that stable housing is a necessity.
The city's urbanization is a big factor too. With over 1,000 tech companies setting up shop, they're bringing in a lot of jobs—about 150,000 by 2024. This tech boom, especially in certain neighborhoods, is attracting professionals who are potential buyers or renters, which helps keep property prices steady.
Looking at the numbers, property prices have been pretty stable. In October 2024, the average price was €1,643 per square meter, which is an 8.52% increase from December 2023. This kind of stability has been the norm for the past couple of years, with only minor ups and downs.
These factors combined suggest that if you're considering buying a property in Guadalajara, you can expect prices to remain fairly stable. The tech industry and population growth are key players in this scenario.
So, if you're eyeing a mid-range property, the market conditions seem favorable for maintaining value without drastic changes. The city's growth and job opportunities are likely to keep things balanced.
Sources: Indomio, Macrotrends

We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Mexico. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
15) Rental yields in the city center will rise as young professionals choose renting over buying
Guadalajara's city center is experiencing a surge in rental yields as more young professionals opt to rent instead of buy.
In 2023 and 2024, the city's urbanization has made living downtown more appealing, offering convenience and modern amenities that attract this demographic. The rental market is booming, especially in hotspots like Providencia and Puerta de Hierro, where high demand is driving competition.
Economic conditions and a desire for flexibility are pushing millennials towards renting. As property prices climb, buying a home becomes less feasible, making renting a more affordable choice for many young professionals.
Guadalajara's economic growth is another factor, with new businesses and job opportunities drawing even more young professionals to the city center. This influx is boosting demand for rental properties further.
The city center's development, including modern office spaces and high connectivity areas, enhances its appeal. These improvements make it an attractive place for young professionals who value proximity to work and lifestyle amenities.
As more young professionals prefer renting over buying, rental yields in the city center are expected to rise, making it a promising area for property investment.
Sources: Mexico Business News, Playas y Plazas, Airbtics
16) Suburban rental yields will dip slightly as more people choose to buy homes
In Guadalajara, homeownership rates have been climbing in 2023 and 2024.
This shift is largely due to the booming vertical housing market, with sales jumping by 8.9% from 2022. More people are choosing to buy homes, especially in the suburbs, rather than rent. The availability of mortgage options and favorable interest rates are key drivers of this trend. Even though Mexico's lending interest rate is about 11.230% APR, it's still manageable for many buyers.
Financial products like Intercam Bank's Dream Loan are making it easier for US and Canadian citizens to purchase property in Mexico. This has opened up more opportunities for foreigners to invest in the housing market. As a result, the demand for rental properties is dropping as more people opt for homeownership.
In Guadalajara, the construction of new homes is on the rise, particularly in the Residencial Plus segment, with prices ranging from MX$2 million to MX$6 million. This surge in new home construction indicates a growing preference for buying over renting. Consequently, suburban rental yields are expected to decline slightly.
With more people moving towards homeownership, the real estate landscape is shifting. The increased construction activity and the availability of diverse mortgage options are reshaping the market dynamics. This trend is likely to continue as more individuals see the benefits of owning a home.
As the market evolves, potential buyers should consider these factors when deciding between renting and buying. The current environment offers a unique opportunity for those looking to invest in property in Guadalajara.
Sources: Mexico Business News, MZT Real Estate
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.