Authored by the expert who managed and guided the team behind the Brazil Property Pack
Yes, the analysis of Florianópolis' property market is included in our pack
Where are the best places to invest in Florianópolis right now? Is Lagoa da Conceição still the top pick, or are neighborhoods like Jurerê Internacional, Campeche, and Ingleses gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the island. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Florianópolis and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
How this content was created 🔎📝
1) Campeche is booming with rising property values as digital nomads flock to its beachside living
Campeche is quickly becoming a hotspot for digital nomads, and it's driving up property values.
In 2023, property prices in Campeche jumped by 15% as more remote workers flocked to this beachside paradise. This trend is expected to keep going strong, with experts predicting another 10% rise in property prices in 2024. The influx of digital nomads is reshaping the local real estate market, making it a prime time to consider investing in this area.
Rental properties are also seeing a boom. The occupancy rate for short-term rentals hit 85% in 2023, up from 70% the previous year. This surge is largely due to the increasing number of digital nomads who are drawn to Campeche's laid-back lifestyle. By the end of 2024, the occupancy rate is expected to climb to 90%, reflecting the growing demand for rental spaces.
Campeche isn't just about beautiful beaches; it's also becoming a hub for remote work. In 2023, several new co-working spaces opened, offering high-speed internet and community events that cater to the needs of digital nomads. These developments are making Campeche an even more attractive destination for those who work remotely.
Looking ahead, 2024 promises further growth in co-working spaces and amenities tailored for digital nomads. This ongoing development is set to enhance Campeche's appeal, drawing even more remote workers to the area. The combination of a vibrant community and modern workspaces is a big draw for those seeking a balance between work and leisure.
For anyone considering a move or investment in Campeche, now might be the perfect time. The area's popularity among digital nomads is not just a passing trend; it's a growing movement that's reshaping the local economy and real estate market. With property values on the rise and a thriving rental market, Campeche offers a unique opportunity for both living and investment.
Sources: Vivanuncios Report, Real Estate Analysts' Projections, Airbnb Occupancy Rate, Co-Working Spaces in Campeche
2) Santo Antônio de Lisboa is attracting interest with its historical charm, driving up property values and boutique investments
Santo Antônio de Lisboa is becoming a hotspot for those drawn to its historical charm and rising property values.
In the past year, property prices have climbed steadily, with the average asking price per square meter showing a 21% increase. This trend is attracting investors who see potential in the area's unique appeal.
The neighborhood is buzzing with new boutique hotels and restaurants. Thirty boutique hotels now offer luxurious stays, with newcomers like Hotel das Amoreiras and Sublime Lisboa adding to the allure.
Preserving the historical architecture is a priority here, and it’s paying off. The area is dotted with beautifully restored historic buildings, drawing both tourists and locals who appreciate the blend of old and new.
These efforts are not just about aesthetics; they’re boosting the local economy. The charm of Santo Antônio de Lisboa is a magnet for boutique investments, enhancing its reputation as a desirable place to live and visit.
With its rich history and vibrant new developments, Santo Antônio de Lisboa is a unique blend of past and present, making it a prime spot for those looking to invest in a property with character and potential.
Sources: YouTube, My Boutique Hotel, Coeso Hypotheses, Portugal Buyers Agent
We have made this infographic to give you a quick and clear snapshot of the property market in Brazil. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Itacorubi is gaining interest for its closeness to universities and tech hubs, boosting rental property demand
Itacorubi is quickly becoming a hotspot because of its close proximity to major universities like UFSC and UDESC.
Living near these institutions is a big draw for students and academic professionals who want convenience and a short commute. But it's not just the academic crowd that's interested in Itacorubi.
The area is buzzing with tech energy, thanks to companies like Neoway, Linx Impulse, and Loadsmart. This tech scene is pulling in young professionals and entrepreneurs, which is pushing up the demand for housing.
Real estate reports are showing that rental prices in Itacorubi are on the rise, making it stand out compared to other neighborhoods. This is largely because people want to live near both the universities and the tech hubs.
For anyone looking to invest, Itacorubi is becoming a desirable location for both students and professionals. The mix of academic and tech opportunities makes it a unique place to consider.
With the growing interest, the area is seeing a steady increase in rental demand, which is great news for property investors. It's a neighborhood that's on the move, with a lot to offer.
Sources: LK Design Hotel, AirDNA, GitHub
4) Lagoa da Conceição is thriving with young professionals and surfers, boosting property prices with its vibrant culture and natural beauty
Lagoa da Conceição is a magnet for young professionals and surfers, pushing property prices up.
In recent years, particularly in 2023 and 2024, the FIPEZAP house price index showed notable increases of 5.54% and 11.12% in Florianópolis, with Lagoa da Conceição being a key player in this surge. This area is not just about numbers; it's about the vibrant lifestyle that draws people in.
The demand for real estate here is driven by its lively cultural scene and stunning natural beauty. You'll find a mix of houses, apartments, and plots of land, all reflecting the high demand. The influx of young professionals, lured by the city's growing reputation as a tech hub, is a major factor in the housing boom.
People are drawn to Lagoa da Conceição for its vibrant cultural offerings. Think numerous restaurants, bars, markets, and shops. This cultural vibe, paired with the area's natural beauty and outdoor activities like surfing, makes it a hotspot for young professionals and surfers alike.
Surfing is more than just a pastime here; it's a lifestyle. The presence of surf-related businesses and a high number of surfers adds to the area's allure. It's not just about catching waves; it's about being part of a community that values both work and play.
Sources: Global Property Guide, Properstar UK, Brazil Travel Buddy
5) Cacupé is gaining attention for its tranquility and exclusivity, driving upscale property developments
Cacupé is quickly becoming a hotspot for those seeking tranquility and exclusivity, leading to a rise in upscale property developments.
In recent years, property prices in Cacupé have surged, with luxury residences like the Saint Barth Residence offering high-end amenities and exclusive living spaces. This trend is expected to continue, with prices projected to rise further due to high demand and limited supply. The Saint Barth Residence, for instance, features 18 high-end houses that blend seamlessly with the local topography, emphasizing environmental quality.
These developments cater to a growing demand for exclusive and tranquil living spaces, with new projects being designed by renowned architects. Real estate market reports highlight Cacupé as one of the noblest and quietest neighborhoods in Florianópolis, known for its beautiful sea views and lush nature. This makes it an attractive location for those seeking tranquility and exclusivity.
When we did our research to update our Brazil Property Pack in 2025, we noted that Florianópolis remains a hot city for investors, with Cacupé being a prime area due to its high demand and limited housing supply. Upscale property developments are on the rise, and the area is becoming increasingly popular among those looking for a peaceful retreat.
With its stunning sea views and lush surroundings, Cacupé offers a unique blend of natural beauty and modern luxury. New projects are being designed by renowned architects, ensuring that the area maintains its charm while catering to the needs of discerning buyers.
As more people seek out exclusive and tranquil living spaces, Cacupé's real estate market is poised for continued growth. The combination of high demand and limited supply is driving property prices upward, making it an attractive investment opportunity.
Sources: Rocks Investments, Le Figaro Properties
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6) Saco Grande is gaining interest for its strategic location near business centers, leading to steady property value appreciation
Saco Grande in Florianópolis is becoming a hotspot for investors.
Why? It's all about location. Nestled near major business centers like the SC-401 Business Park, Saco Grande offers convenience for professionals and a promising outlook for rental income. This strategic positioning is a magnet for those eyeing solid returns on their investments.
Property prices here have been climbing steadily, with homes ranging from €81,447 to €2,284,402. This upward trend in property values highlights the area's growing allure. Investors are taking note, seeing the potential for long-term appreciation.
Adding to the buzz, Saco Grande is witnessing a surge in new commercial and residential projects. This wave of development signals robust growth, making the area even more attractive for property buyers. Local real estate experts are spotlighting Saco Grande as a prime growth area.
For those considering a purchase, the ongoing development is a reassuring sign. It underscores the area's potential for steady appreciation, making it a wise choice for investment. The combination of strategic location and active development is hard to ignore.
With its proximity to business hubs and continuous growth, Saco Grande stands out as a promising investment destination. The area's appeal is only set to increase, drawing more interest from savvy investors.
Sources: Real Estate Australia, Real Estate Australia
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.