Authored by the expert who managed and guided the team behind the Brazil Property Pack
Yes, the analysis of Florianópolis' property market is included in our pack
What do the latest numbers reveal about Florianópolis’s real estate market? Are property prices on the rise, or are they stabilizing? Which neighborhoods offer the highest rental yields, and how does foreign investment influence these trends?
We’re constantly asked these questions because we’re deeply involved in this market. Through our work with developers, real estate agents, and clients who invest in Florianópolis, we’ve gained firsthand insights into these trends. Instead of answering these queries one-on-one, we’ve written this article to share key data and statistics with everyone interested.
Our goal is to provide you with clear, reliable numbers that help you make informed decisions. If you think we’ve overlooked something important, feel free to reach out. Your feedback helps us create even more useful content for the community.
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1) Properties in Florianópolis sell quickly
Florianópolis is experiencing a 36% population increase over the past 12 years, making it a hotspot for new residents.
This surge in population is largely due to the city's appealing environment, safety, and quality of life, attracting people from all over.
As more people flock to Florianópolis, the demand for housing has naturally increased, leading to quicker property sales.
In Brazil, the average time to sell a property is around 16 months, but local demand can significantly shorten this timeframe in places like Florianópolis.
With so many eager buyers, homes in Florianópolis are selling faster than the national average, making it a competitive market.
For those considering a move, the city's rapid growth and high demand for housing are key factors to keep in mind.
Sources: NSC Total, Establish Brazil
2) The average price per square meter in upscale areas like Jurerê Internacional is high
The average price per square meter in upscale neighborhoods like Jurerê Internacional is notably high.
Jurerê Internacional is renowned for its luxurious lifestyle and high living standards, attracting those who seek prestige and comfort. People are willing to pay a premium to enjoy the exclusivity and elegance that come with residing in such a sought-after area. The neighborhood's allure is further enhanced by its proximity to stunning beaches like Canavieiras and do Forte, making it a prime spot for both residents and investors.
Living in Jurerê Internacional means enjoying an exceptional quality of life, characterized by low crime rates and top-notch infrastructure. Safety and convenience are key factors for many when deciding where to settle, and this neighborhood delivers on both fronts. The area is equipped with luxury amenities, including private pools and advanced security systems, which further justify the higher property prices.
Sources: Luxury Home Floripa, Real Estate Brazil, Estadão Imóveis
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Brazil. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
3) Properties with outdoor spaces in Florianópolis are in high demand
The demand for properties with outdoor spaces in Florianópolis is soaring.
Florianópolis, with its stunning beaches and lush landscapes, is a magnet for both local and international investors. The northern part of the city is particularly appealing due to its booming tourism and expanding infrastructure. This area is home to some of the most beautiful beaches, making it a prime spot for those looking for properties with outdoor spaces.
The quality of life in Florianópolis is significantly enhanced by its natural beauty. Located on the island of Santa Catarina, the city offers breathtaking coastlines and dreamy beaches, making outdoor spaces a key attraction for potential buyers.
Urban planning in the city places a strong emphasis on integrating public and natural spaces. The municipal planning legislation supports the creation of green leisure areas, which are perfect for outdoor activities, further fueling the demand for properties with outdoor spaces.
Sources: Brognoli, Aventura do Brasil, Plano Diretor de Florianópolis
4) A 2-bedroom apartment in Lagoa da Conceição averages around 850,000 BRL in 2024
The average price of a 2-bedroom apartment in Lagoa da Conceição in 2024 is approximately 850,000 BRL.
In the past, apartment prices in Lagoa da Conceição ranged from R$ 864,990 to R$ 4,600,000, highlighting its reputation for luxury and high demand. This area is known for its upscale properties, making it a sought-after location for buyers.
The cost per square meter in Lagoa da Conceição was about R$ 11,530, which is quite similar to the average in Florianópolis, where it was R$ 11,704 in late 2024. This shows a stable and high-value real estate market in the region.
Such consistency in pricing reflects the area's appeal and the steady demand for properties. Buyers are drawn to Lagoa da Conceição not just for its beauty but also for its investment potential.
With its stunning landscapes and vibrant community, Lagoa da Conceição continues to attract those looking for a blend of nature and modern living. The high property values are a testament to its desirability.
Sources: Loft, MySide, Luxury Home Floripa
5) Short-term rental properties in Florianópolis are on the rise
The number of short-term rental properties in Florianópolis is increasing significantly.
Florianópolis, with its stunning beaches and vibrant lifestyle, is a magnet for tourists and investors alike. This allure has sparked a surge in demand for vacation rentals, leading to a noticeable rise in properties like luxury villas and cozy beachside apartments.
The city's tourism industry is thriving, thanks to its natural attractions and lively cultural events. This popularity among both local and international visitors has further fueled the need for short-term accommodations, making it a bustling hub for vacationers.
Investors are keenly eyeing the real estate market here, drawn by the promise of high returns. Areas such as Lagoa da Conceição and Jurerê are particularly attractive, offering lucrative opportunities for those looking to capitalize on the booming rental market.
With the combination of a growing tourist influx and investor interest, the short-term rental scene in Florianópolis is flourishing like never before. This trend is reshaping the local real estate landscape, making it an exciting time for potential buyers.
Sources: San Remo Imóveis, Latin Exclusive
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6) Property prices near tech centers in Florianópolis are rising significantly
The property market in Florianópolis is booming, with significant price increases near tech centers.
In 2024, the real estate scene in Florianópolis saw a 9% rise in property prices, pushing the average price per square meter to R$ 11,766. This surge is particularly evident in areas like Córrego Grande, where prices soared by 16%, from R$ 10,904 to R$ 12,614 per square meter. Such a jump highlights the strong demand in this region.
Agronômica, known for its premium real estate, also experienced a price hike, with a 7.4% increase that brought the average price to R$ 14,059 per square meter. This area remains the most expensive, reflecting its desirability and proximity to key business hubs.
The driving forces behind these price hikes include high demand and improved infrastructure. New avenues and expanded roads have enhanced connectivity, making these areas more attractive to potential buyers.
While tech centers aren't directly mentioned, their influence is felt. Properties near these business hubs are in demand, thanks to the enhanced amenities and connectivity they offer.
Investors are keen on these areas, recognizing the potential for growth and the benefits of being close to tech centers. The combination of demand, infrastructure, and proximity to business hubs makes these properties a hot commodity.
Sources: ND Mais, ND Mais, Imobiliaria Qualite
7) Properties with solar panels in Florianópolis are expected to increase by 15% by 2025
Florianópolis is embracing sustainable and tech-savvy properties like never before.
In the real estate market, there's a noticeable shift towards eco-friendly solutions such as solar panels and rainwater systems. This isn't just a fad; it's a response to the growing demand for properties that minimize environmental impact.
Developers are leading the charge by integrating these green technologies into their projects. Some properties in Florianópolis are already equipped with solar panels, setting a benchmark for sustainability in the region.
As interest in these technologies grows, the city is expected to see a 15% increase in properties with solar panels by 2025. This trend reflects a broader commitment to sustainable living and energy efficiency.
Florianópolis is becoming a model for other cities, showing how real estate can evolve to meet modern environmental challenges. The focus on sustainability is not just about reducing carbon footprints but also about enhancing property value and appeal.
With these advancements, Florianópolis is poised to attract buyers who prioritize eco-friendly living, making it a hotspot for sustainable real estate investments.
Sources: Panorama Imobiliário em Florianópolis para 2025
8) Properties with ocean views in Florianópolis are in high demand
Florianópolis, the capital of Santa Catarina, is famous for its stunning ocean views and beautiful beaches.
In neighborhoods like Jurerê Internacional and Coqueiros, real estate listings show a high demand for ocean-view properties. For example, in Jurerê Internacional, apartments with ocean views are priced much higher than those without, highlighting this demand.
Market analysis confirms that properties with ocean views are highly sought after. The allure of being close to the beach and enjoying scenic views makes these properties attractive to both residents and tourists.
The city's coastal charm and natural beauty draw a significant number of tourists, which in turn boosts the demand for ocean-view properties. Locals and visitors alike are captivated by the unique appeal of Florianópolis.
Florianópolis's reputation as a tourist hotspot is bolstered by its desirable real estate market, particularly for those seeking ocean views. This demand is evident in the premium prices these properties command.
With its picturesque landscapes and vibrant culture, the city continues to be a magnet for those looking to invest in prime real estate with breathtaking views.
Sources: Zap Imóveis, Intercom Imóveis, Viatourism
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Brazil versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
9) Securing a property in high-demand areas of Florianópolis takes a short time
The average time to secure a property in high-demand areas of Florianópolis is short.
Florianópolis is booming, with its real estate market driven by a strong economy and technological advancements. This growth is attracting both locals and foreigners, making neighborhoods like Ingleses do Rio Vermelho, Trindade, and Campeche particularly sought after. As a result, properties in these areas are snapped up quickly.
The city's popularity is not just about its beautiful beaches; it's also about its thriving tourism industry. Tourists and professionals flock here, boosting the demand for both residential and commercial properties. This influx of interest means that properties don't stay on the market for long.
Florianópolis's tech sector is another key player in this scenario. The city is becoming a hub for tech professionals, further increasing the demand for housing. This tech-driven growth is a major factor in the rapid turnover of properties, as more people look to settle in this vibrant city.
With such a competitive market, property prices are on the rise. This increase in prices is a direct result of the high demand and quick sales, making it a seller's market. For buyers, this means acting fast to secure a property.
Sources: NSC Total, Habiflex Blog, Liderança Imobiliária
10) Properties with modern living spaces in Florianópolis are on the rise
Florianópolis is seeing a rise in properties with modern living spaces thanks to strategic urban planning.
The city's "Plano Diretor" is a key player, focusing on sustainable and organized growth by designating specific areas for development. This approach helps prevent chaotic expansion and protects valuable environmental zones.
Innovation hubs like Sapiens Parque are also contributing by expanding with new facilities for startups and tech companies. This growth boosts the local economy and attracts more professionals, increasing the demand for modern living spaces.
Local and international investors are fueling this demand. Known for its natural beauty and quality infrastructure, Florianópolis is an attractive destination for high-end property investments. The city's reputation as a luxury real estate market is solidified by property prices that rival affluent neighborhoods in major Brazilian cities.
Florianópolis offers a unique blend of urban and natural environments, making it a prime location for those seeking modern living spaces. The city's strategic planning and economic growth are key factors in this trend.
As more professionals and businesses are drawn to the area, the demand for modern properties continues to rise, reflecting the city's growing appeal.
Sources: Myside, Santailha, CFL Imóveis
11) Luxury residential properties in Florianópolis are expected to increase by 10% by 2026
Florianópolis, known as the "Ilha da Magia," is a prime spot for luxury real estate.
The demand for luxury homes here has been climbing, driven by both local and international investors. Limited land availability makes these high-end properties even more desirable. Developments like the Piemonte UNNA Residence, which offers luxury living with hotel-like amenities, are selling fast. 43% of its units were snapped up shortly after construction began in 2024.
Looking towards 2026, this trend of high demand and limited supply is expected to persist. A projected 10% increase in luxury residential properties is anticipated. The city's modern amenities and unique lifestyle continue to draw investors.
Florianópolis offers a blend of stunning natural beauty and excellent infrastructure, making it a magnet for those seeking luxury. The city's appeal is undeniable, with its mix of modern conveniences and a unique lifestyle.
Investors are particularly attracted to the limited availability of land, which adds to the allure of high-end properties. This scarcity drives up demand, making luxury homes a hot commodity.
As the city continues to grow, the real estate market is expected to thrive, with more luxury developments on the horizon. Florianópolis is set to see a 10% increase in luxury properties by 2026.
Sources: Liderança Imobiliária, Piemonte, CFL Imóveis
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12) Florianópolis’s average price per square meter is expected to rise by 15% to R$12,000 by 2025
Florianópolis has seen a remarkable surge in property prices over the past couple of years.
By the end of 2024, the average price per square meter in the city had climbed to R$11,704. This increase is part of a larger trend that has been unfolding, driven by the city's growing popularity and economic vitality. For example, in the Saco dos Limões neighborhood, property prices jumped by R$2,757 per square meter from May 2022 to May 2024, highlighting the area's appeal and development.
While there isn't a specific source confirming a 15% increase by 2025, the ongoing trend suggests it's quite possible. The city's charm and economic factors are key in maintaining this upward trajectory in real estate prices. The average price per square meter is projected to reach R$12,000 by 2025, reflecting the city's dynamic growth.
Florianópolis continues to attract attention, not just for its beautiful landscapes but also for its economic opportunities. This combination makes it a hot spot for property investment. The city's real estate market is buoyed by these factors, making it a promising area for potential buyers.
Investors and homebuyers are drawn to the city, anticipating further growth. The economic development and lifestyle offerings in Florianópolis are significant contributors to the rising property values. This trend is expected to continue, with the city maintaining its status as a desirable location.
13) Properties in Florianópolis suitable for home offices are on the rise
The number of properties in Florianópolis that can double as home offices is on the rise.
Since the COVID-19 pandemic in 2020, the trend of working from home has transformed the real estate market in Florianópolis. People are now looking for homes that offer both living and working spaces, making this city a hotspot for such properties.
In 2023 and 2024, the demand for homes with strong internet connectivity and well-designed office spaces has surged. Buyers and renters are prioritizing these features to maintain a healthy work-life balance. Developers are catching on, focusing on properties that cater to remote work needs.
Florianópolis is a magnet for professionals who can work remotely. The city offers a high quality of life and a safe environment, making it perfect for those who want to mix work with leisure. This appeal is driving the demand for homes that serve as both residences and offices.
With its appealing infrastructure and lifestyle, Florianópolis is becoming a top choice for remote workers. The city's ability to support a blended work-leisure lifestyle is a key factor in the growing interest in dual-purpose properties.
As more people seek this balance, the real estate market in Florianópolis is adapting, with developers increasingly focusing on properties that meet these new demands. The trend is clear: homes that can double as offices are increasingly popular in this vibrant city.
Sources: Liderança Imobiliária, ND Mais, NSC Total
14) Properties with exclusive amenities in Florianópolis are increasing
Florianópolis is booming with properties offering exclusive amenities.
Imagine waking up to the sound of waves and having a pool or gym just steps away. This is the reality for many in Florianópolis, where tourism has skyrocketed, boosting demand for short-term rentals with luxurious features. These amenities aren't just for tourists; they attract long-term residents too, making properties more desirable.
Investors are taking notice. The city has seen a surge in real estate investments from both local and international buyers. This influx of capital is transforming the landscape with high-end developments like luxury condos and resorts, each boasting unique amenities.
Florianópolis's natural beauty, with its stunning beaches and lush landscapes, is a major draw. Combine that with modern amenities, and you have a recipe for a thriving property market. The city is not just a tourist destination; it's becoming a prime spot for real estate investment.
As more people flock to the area, the demand for properties with exclusive features continues to rise. This trend is evident in the increasing number of luxury developments popping up across the city. These properties are not just homes; they're lifestyle choices.
Whether you're looking to invest or find a new place to call home, Florianópolis offers a unique blend of natural beauty and modern living. The city's real estate market is evolving, with more properties offering high-end amenities than ever before.
Sources: Amarelinho da Cinelândia, Estadão Imóveis, Loft
We have made this infographic to give you a quick and clear snapshot of the property market in Brazil. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
15) Single-family home construction in Florianópolis is expected to rise by 12% by 2025
Florianópolis is set to see a 12% increase in single-family home construction by 2025.
This boom is fueled by a thriving real estate market, bolstered by economic and social factors that have made the city a magnet for families. In recent years, investments in technology and tourism have surged, drawing people in search of a better quality of life.
Infrastructure development and urban planning are also key players in this growth. With investments flowing from various sectors, the demand for residential and commercial properties is on the rise. The expansion of commercial areas and enhancements in public services have made Florianópolis a hotspot for both businesses and residents.
Innovative construction trends are emerging, like the modular multifamily residential project Passeio do Mar. This project, slated for completion by September 2025, showcases the city's forward-thinking approach. Modular construction offers faster build times and reduced waste, making it a smart choice for the future.
Florianópolis is not just about new homes; it's about creating a vibrant community. The city's strategic planning and investment in public services are making it an increasingly attractive place to live. Families are drawn to the improved quality of life and the opportunities that come with it.
As the city continues to grow, the focus remains on sustainable development. The combination of economic growth, innovative construction, and improved infrastructure is setting the stage for a bright future. Florianópolis is becoming a model for urban development, attracting attention from across the country.
Sources: Cursos Corretores de Imóveis, NSC Total, ICLEI Publications
16) Eco-friendly buildings in Florianópolis are on the rise
The number of eco-friendly buildings in Florianópolis is steadily increasing.
Back in 2018, the city introduced the Program Floripa Cidade Eficiente, aiming to boost energy efficiency in buildings. This initiative collaborates with various organizations to analyze energy consumption and set efficiency standards for both new constructions and renovations. Program Floripa Cidade Eficiente
Florianópolis is renowned for its sustainable urban development, attracting businesses and residents who prioritize eco-friendly practices. This commitment to sustainability not only supports the local economy but also fosters the growth of green buildings. Sustainable Urban Development
Market trends in sustainable construction are also playing a crucial role. New developments frequently incorporate eco-friendly materials, renewable energy systems, and efficient water collection systems, providing both environmental and economic advantages. Market Trends in Sustainable Construction
These trends are not just about being green; they offer tangible benefits like reduced utility costs and increased property value. As more people recognize these advantages, the demand for eco-friendly buildings continues to rise.
In Florianópolis, the shift towards sustainability is evident in the growing number of eco-friendly buildings, reflecting a broader commitment to environmental responsibility and economic growth.
Sources: Program Floripa Cidade Eficiente, Sustainable Urban Development, Market Trends in Sustainable Construction
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.