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What is happening in Santa Marta’s real estate market? Are prices on the rise or decline? Is this coastal city becoming a new favorite for foreign investors? How are local government policies shaping real estate opportunities in 2025?
These are the questions we hear every day from professionals, buyers, and sellers, from the bustling streets of El Rodadero to the tranquil beaches of Taganga. Maybe you’re curious about these trends too.
We know this because we stay closely connected with local experts and people like you, exploring the Santa Marta real estate market daily. That’s why we crafted this article: to offer clear answers, insightful analysis, and a comprehensive view of market trends and dynamics.
Our aim is straightforward: to make sure you feel informed and confident about the market without needing to search elsewhere. If you think we missed something or could improve, we’d love to hear your feedback. Feel free to message us with your thoughts, and we’ll strive to enhance this content for you.

1) Rodadero and similar neighborhoods will see increased interest as they gain popularity for short-term rentals
Neighborhoods like Rodadero are becoming a hot spot for short-term rentals.
In 2023, Santa Marta, including Rodadero, saw an average occupancy rate of 41% for short-term rentals, with a daily rate of $80. This shows a strong demand for these accommodations. The monthly revenue for property owners reached $5447, making it a lucrative option for investors.
Rodadero's property values are on the rise, thanks to its growing popularity among tourists. This has boosted the local real estate market, making it an attractive area for investment. The number of Airbnb listings in Rodadero has surged, turning it into a hub for digital nomads and remote workers.
Positive reviews and high ratings for short-term rentals in Rodadero add to its charm. For example, a top-rated loft in Gaira boasts a 4.95 out of 5 rating, reflecting strong guest satisfaction. Such feedback draws more travelers to choose Rodadero for their stays.
Rodadero's appeal is further enhanced by its vibrant atmosphere and proximity to beautiful beaches, making it a favorite among tourists. The neighborhood's lively nightlife and diverse dining options also contribute to its allure, attracting visitors from all over.
With its growing popularity, Rodadero is set to become a prime location for short-term rentals, offering both investors and travelers a unique opportunity. The combination of rising property values, high occupancy rates, and positive guest experiences makes it a compelling choice for those looking to invest in the area.
2) Santa Marta will attract more foreign buyers with its affordable beachfront properties compared to other Colombian cities
Santa Marta is catching the eye of foreign property buyers for its vibrant lifestyle and economic opportunities.
One big draw is its affordability compared to other coastal cities like Cartagena. In Santa Marta's city center, the price per square foot is $130.65 USD, while in Cartagena, it's $258.99 USD. This makes Santa Marta a great spot for those looking for beachfront properties without breaking the bank.
Eco-friendly real estate projects are booming here, aligning with the global trend towards sustainable living. These developments are a hit with international buyers who value green certifications. Plus, the city's tourism sector is thriving, with a predicted 24% increase in international tourists for the first half of 2024, boosting demand for luxury homes and vacation rentals.
Buying property as a foreigner in Santa Marta is straightforward, adding to its appeal. The process is designed to be hassle-free, making it easier for international buyers to invest in this growing market.
Santa Marta's mix of affordability, eco-friendly projects, and a booming tourism sector makes it a prime target for foreign buyers. The city's charm and potential for growth are hard to resist.
Sources: The Latin Investor, The Latin Investor, Wise

We did some research and made this infographic to help you quickly compare rental yields of the major cities in Colombia versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
3) Foreign investment in Santa Marta will increase as international buyers see its growth potential
Santa Marta is quickly becoming a prime destination for foreign investment.
One big reason is the rising property prices in the area, driven by a surge in interest for eco-friendly and sustainable living. This aligns with the global trend of people wanting homes with green certifications, making Santa Marta a top choice for those looking to invest in sustainable projects.
Another factor is the increased number of international flights to Santa Marta. The city's improved airport accessibility makes it easier for investors and tourists to visit, boosting its appeal. The local government is also playing a role by offering tax incentives, making Santa Marta one of the least bureaucratic cities in the country, which is a big draw for international buyers.
Colombia's economic growth is another encouraging sign. With a projected GDP growth of 1.3% in 2024 and 2.9% in 2025, the country, including Santa Marta, offers a stable and growing economy. This stability is crucial for investors seeking reliable opportunities.
Santa Marta is frequently highlighted in the media as an emerging real estate market, thanks to its eco-friendly appeal. This media attention has significantly boosted its profile among international buyers, making it a hot topic in real estate circles.
Sources: Solamericana, ProColombia
4) Beachfront properties in Santa Marta will steadily rise in value as coastal living gains popularity
Santa Marta's beachfront properties are set to increase in value as coastal living becomes more desirable.
People are flocking to Santa Marta, drawn by its charm and the allure of coastal living. This city is becoming a hotspot for vacation homes and rentals, thanks to its growing popularity among tourists. Many of Colombia's international visitors are choosing Santa Marta, making it a vibrant destination.
Santa Marta is not just about beautiful beaches; it's also about accessibility. The city is becoming easier to reach with ongoing infrastructure improvements, like the airport expansion. These changes are making it more appealing to tourists and those looking to settle down.
Local government efforts are also playing a big role. They're offering tax incentives for developers to promote tourism and eco-friendly properties. This is attracting more investment and boosting the city's appeal as a place to live and visit.
Santa Marta is following in the footsteps of other coastal cities like Cartagena, which has seen significant growth due to its tourist appeal. This trend suggests a promising future for Santa Marta's property market.
With its stunning beaches and improved infrastructure, Santa Marta is becoming a top choice for those seeking a coastal lifestyle. The city's efforts to enhance its appeal are likely to lead to a steady increase in property values.
Sources: Solamericana, Expat Exchange, Visit Latin America
5) Property prices in Santa Marta's mountainous areas will drop due to accessibility issues
The mountainous regions around Santa Marta are struggling with poor infrastructure.
Getting to these areas is tough due to bad roads and limited public transport, which makes it hard for potential buyers to reach them. Utilities are also lacking, adding to the challenge.
Traveling to these properties takes more time and money compared to urban areas, which is a big turn-off for buyers. The hassle of accessing these remote spots is a major reason people hesitate to invest.
There's a noticeable trend: properties in easily accessible areas are in higher demand and see better price growth. Unfortunately, this isn't the case for the mountainous regions near Santa Marta.
Statistics show that lower demand in these remote areas is largely due to the accessibility issues. Buyers prefer places they can get to easily, which isn't happening here.
In short, the real estate market in these mountains is struggling because of these challenges.
Sources: Properstar, Golden Harbors
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6) Santa Marta’s real estate market will see moderate price growth as the city becomes more popular
Santa Marta is becoming a hot spot for real estate, with moderate price growth expected as the city gains popularity.
One reason for this is the record number of tourists visiting Colombia, with nearly six million non-residents in 2023. This influx, especially from foreign countries, is sparking interest in Santa Marta, boosting demand for homes.
The city's improved transportation, like its International Airport, enhances connectivity with the rest of the world. This makes it easier for tourists and investors to visit, fueling both tourism and real estate investment.
Santa Marta is also attracting eco-conscious buyers, aligning with global trends towards sustainable living. The area's natural beauty and commitment to eco-friendly homes make it a magnet for foreign investors.
Real estate in Santa Marta is booming, with a 30% increase in appraisal value from the start to the construction phase of projects. This shows a strong investment climate, with new residential and commercial developments on the rise.
The local government is investing in infrastructure to boost tourism along the Caribbean coast and Sierra Nevada mountains, aiming to draw more visitors and investors to the area.
Sources: Solamericana, Gutierrez Group, Colombia One, Invest in Santa Marta
7) Santa Marta's rental yields will increase with growing tourism and the popularity of short-term rentals
Santa Marta is gearing up for a boost in rental yields as tourism flourishes.
With the city's V Centenary celebrations in 2025, thousands of visitors are expected to flock to Santa Marta, eager to explore its attractions. This influx of tourists is set to enhance the city's appeal and draw even more visitors.
In 2024, occupancy rates for entire homes in short-term rentals hit 76%, highlighting the growing demand for tourist accommodations. This trend underscores the increasing popularity of short-term rentals in the area.
The number of Airbnb listings in Santa Marta has also seen a notable rise. In 2024, listings grew by 3% from the previous year, reaching a total of 9,806. This uptick reflects the heightened interest among tourists in opting for short-term rental options.
As more travelers choose Santa Marta for their vacations, the city's rental market is poised for growth. The combination of cultural events and natural beauty makes it an attractive destination for both short-term and long-term stays.
With these developments, investors are likely to see promising returns in the rental market, driven by the steady rise in tourism and the popularity of short-term rentals.
Sources: AirDNA, Tourism and Society TT
8) City center yields will rise with growing demand for urban living spaces
Santa Marta's city center is seeing a surge in demand for urban living spaces.
People are flocking to the heart of the city, and it's not just a coincidence. Rental prices are climbing, showing that more folks want to live in the bustling city center. This isn't just about numbers; it's about the vibe and lifestyle that city living offers.
Take a look at Airbnb listings, and you'll notice something interesting. Occupancy rates are high, which means short-term rentals are hot right now. This trend is fueled by Santa Marta's growing population, which naturally craves more housing options in the city.
Santa Marta isn't just sitting back and watching this happen. The city is actively investing in urban development, adding new amenities and infrastructure. These improvements make city living even more appealing, drawing in both locals and tourists who love the vibrant atmosphere.
With its charm and attractions, Santa Marta is a magnet for tourists. This influx of visitors boosts foot traffic and business activity, which in turn, drives up the demand for urban living spaces. It's a cycle that keeps the city center lively and in demand.
Sources: Properstar, BNB Calc, Colombia Travel

We have made this infographic to give you a quick and clear snapshot of the property market in Colombia. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
9) Santa Marta's suburban areas will see slower price growth than urban centers
Property prices in Santa Marta's suburbs are rising more slowly than in the bustling urban centers.
In the heart of Santa Marta, the population is booming, with 551,773 people calling it home in 2024. Meanwhile, the metro area is just a tad larger, housing 552,000 residents. This surge in urban dwellers is pushing up property demand and prices faster than in the quieter suburbs.
Urban areas are getting all the love when it comes to infrastructure. New metro lines and tunnels are popping up, making city life more connected and appealing. This focus on urban development is a magnet for both residents and investors, driving up property values.
Jobs are another big draw to the city. Urban centers are buzzing with economic activity, attracting businesses and creating jobs. This economic energy is less intense in the suburbs, which is why property prices aren't climbing as quickly there.
Sources: World Population Review, SSRN
10) Smart home technology will be a major selling feature for properties in Santa Marta
In Santa Marta, smart home technology is becoming a must-have for property buyers.
With the smart appliances market in Colombia on the rise, projected to grow by 10.22% from 2024 to 2029, it's clear that more people are eager to integrate these devices into their homes. This trend is making smart features a key selling point for potential buyers.
Santa Marta's transformation into an AI-powered smart city, driven by collaborations with Gorilla Technology Group, NC Digy Smart Cities, and AECOM, underscores the region's tech-forward mindset. This shift not only attracts smart home technology providers but also makes tech-enabled properties more appealing.
As internet and smartphone use increases in Santa Marta, residents find it easier to adopt smart home devices. This connectivity ensures that smart homes are not just trendy but also practical, especially for those who appreciate modern conveniences.
For buyers who value tech-savvy living spaces, smart homes offer a blend of comfort and innovation. The ability to control home environments with a touch of a button is becoming a standard expectation.
In Santa Marta, the integration of smart technology into homes is not just about convenience; it's about enhancing the overall living experience. As the city continues to embrace technology, properties with smart features are likely to stand out in the market.
Sources: Statista, Laotian Times, Exploding Topics
11) Eco-friendly properties will become more popular as buyers' environmental awareness increases
Eco-friendly homes are gaining traction as environmental awareness grows.
In Colombia, the trend is clear: homes with solar panels are set to triple by 2026, reflecting a strong demand for sustainable living. This isn't just a passing fad; it's reshaping the real estate market as more people seek environmentally friendly homes.
Surveys reveal that younger generations are particularly invested in sustainability, with many already altering their buying habits to be more eco-conscious. This shift is fueling the demand for properties with sustainable features.
Government incentives are a big factor too. In Colombia, policies are making solar energy more accessible and affordable, which encourages more households to switch to renewable energy. This governmental support is making eco-friendly homes more attractive and financially feasible for buyers.
With technological advancements, eco-friendly building materials are becoming more affordable and widely available. This means sustainable features are likely to become standard in new home constructions, appealing even more to environmentally conscious buyers.
As these trends continue, eco-friendly properties are set to become the norm, driven by both consumer demand and supportive policies.
Source: WWF Colombia Report
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12) Virtual tours and online management tools will become more common in Santa Marta's real estate market
The Santa Marta real estate market is embracing digital solutions like virtual tours and online property management tools.
With internet access in Colombia reaching 90.3% by 2028, more people are online, fueling the demand for these digital tools. This shift is not just about convenience; it's about meeting the expectations of a tech-savvy audience who want to explore properties from anywhere.
International buyers are also driving this trend. In places like Cartagena, residential property sales to international buyers jumped by 18% by 2026. This shows a clear interest in remote property viewing, which is likely to spill over into Santa Marta.
Buyers today want more than just photos. A Google survey found that 67% of people prefer listings with virtual tours. These tours offer a more immersive experience, allowing potential buyers to get a real feel for a property without stepping inside.
Virtual tours aren't just a nice-to-have; they're a game-changer. Listings with these features get 87% more views, and people spend more time exploring them. This means virtual tours are not only attracting more eyes but also keeping potential buyers engaged longer.
As the Santa Marta market evolves, expect to see more properties offering these digital experiences. It's a smart move, especially when buyers are increasingly looking for convenience and engagement in their property search.
Sources: PhotoUp, Datum Intelligence, Momentum Virtual Tours, Statista
13) New roads and utilities will enhance property values in developing neighborhoods through infrastructure improvements
Infrastructure improvements can significantly boost property values in developing neighborhoods.
When new roads or public transit systems make areas more accessible, they become more attractive to buyers and investors. This increased demand naturally leads to higher property values. Take Bogotá, Colombia, for instance. The introduction of the TransMilenio BRT and TransMiCable has not only reduced travel times but also improved the quality of life in areas like Ciudad Bolivar, making these neighborhoods more appealing and resulting in a rise in property values.
Medellín offers another example. The expansion of metro and cable-car lines has drawn new residents, boosting property values along these new routes. These infrastructure projects have made commuting easier and more efficient, which is a big draw for potential homeowners.
Looking at historical data, Boston's Big Dig project in the USA is a prime example. It improved traffic flow and reconnected neighborhoods, leading to a significant increase in property values in previously isolated areas. This shows that when infrastructure projects enhance connectivity and accessibility, they can transform local real estate markets.
In developing neighborhoods, infrastructure improvements like new roads and utilities are key. They not only make the area more livable but also attract businesses and services, further increasing the area's appeal. This ripple effect can lead to substantial growth in property values over time.
For potential property buyers, keeping an eye on planned infrastructure projects can be a smart move. These developments often signal future growth and can be a good indicator of where property values might rise. So, if you're considering buying property, look for areas where infrastructure improvements are on the horizon.
Sources: MPI Real Estate, Microtek Infra
14) Rental property prices in the city center will rise as urban living demand increases
Santa Marta's property prices are climbing, especially in the bustling city center.
Eco-conscious buyers are flocking to this area, drawn by its natural beauty and the global shift towards sustainable living. This trend has led to a surge in demand for rental properties in the city center, as more people want to experience urban living with an eco-friendly twist.
With the rise in interest for sustainable projects, urban rentals are seeing higher occupancy rates. This demand naturally pushes rental prices up. The influx of eco-conscious buyers and tourists is changing the city's demographics, making urban living more appealing and further increasing the demand for city center properties.
New developments like the Agora Caribe project are transforming the city center into a hub of businesses and cultural attractions. This growth is attracting more residents who want to be close to amenities and job opportunities, driving up the demand for rentals. The buzz around Santa Marta as an eco-friendly destination is also drawing more people in, contributing to the rising rental prices.
Santa Marta's appeal is not just about its natural beauty; it's also about the lifestyle it offers. The city center is becoming a hotspot for those who value sustainability and convenience, making it a prime location for property investment. As more people seek this urban lifestyle, rental prices are expected to continue rising.
For potential buyers, understanding these dynamics is crucial. The combination of eco-conscious living, new urban developments, and the city's growing reputation as a sustainable destination is shaping the property market. Investing in Santa Marta's city center could be a smart move for those looking to capitalize on these trends.
Sources: Properstar, Cities Investment Facility

We made this infographic to show you how property prices in Colombia compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
15) Coastal rents will increase as beachfront living gains popularity
The charm of beachfront living is on the rise, with rents in coastal areas like Santa Marta climbing steadily.
In Santa Marta, property values are increasing, making it a hot spot for real estate. A new beachfront apartment here costs about $175,500 USD, showing how much people are willing to invest for a slice of paradise. This trend is fueled by the high demand for short-term vacation rentals, where the average occupancy rate is 41% and the daily rate is $80. Such demand naturally pushes up rental prices as more people flock to these scenic spots.
Santa Marta's appeal is further boosted by its vibrant tourism scene. The city offers attractions like a picturesque seafront park, charming cafés, and top-notch seafood restaurants, making it a magnet for both tourists and locals. This influx of visitors only adds to the allure of living by the beach.
New developments in amenities and infrastructure are also enhancing the coastal lifestyle. Take Santa Marta's 256-slip marina, for example. It's a major draw for both residents and tourists, contributing to higher property values and rental prices. The trend of remote work is another factor, as more people now have the freedom to live where they please, and many are choosing coastal areas like Santa Marta.
With the flexibility to work from anywhere, individuals are increasingly opting for beachfront living, which in turn drives up demand for housing and rental prices. This shift is making coastal living more desirable than ever.
As beachfront living becomes more sought after, expect rents in these areas to continue rising, reflecting their growing desirability.
Sources: AirDNA, Overseas Property Alert, Frederick Real Estate Online
16) Rents in less developed areas may stay stable or drop as they struggle to attract tenants
In 2023 and 2024, less developed areas faced high vacancy rates, signaling reduced demand for rentals.
These areas often lack job opportunities and amenities, making them less appealing to potential tenants. New developments and investments are concentrated in more developed areas, like the "Boosting the Integrated Urban Operations in the Framework of the Master Plan Santa Marta 500 Years in Colombia," which targets regions with higher economic potential.
People naturally prefer neighborhoods with better amenities and job prospects. This preference drives higher demand in more developed areas, leaving less developed regions struggling to attract tenants.
Rental properties in these less developed areas tend to stay on the market longer, indicating lower demand. Economic reports highlight the lack of job opportunities and amenities as key factors in this trend.
In these regions, rents are likely to remain stable or even decline as they continue to struggle to attract tenants. The lack of investment and development further exacerbates the issue, making it challenging for these areas to compete with more developed regions.
As a potential property buyer, understanding these dynamics can help you make informed decisions. Investing in more developed areas might offer better returns due to higher demand and growth potential.
Sources: Habitat International, Cities Investment Facility, GlobeSt
17) Santa Marta’s rental prices will rise as it becomes more appealing to tourists and long-term residents
Rental prices in Santa Marta are on the rise as the city becomes a hotspot for tourists and long-term residents.
In 2023, Santa Marta hosted major events like the South American Sea and Beach Games, attracting over 2,500 athletes and spectators. This influx is just the beginning, with tourist numbers expected to bounce back to pre-COVID levels by 2024. The city is becoming more accessible thanks to an increase in international flights to its airport, making it easier for visitors to explore this vibrant destination.
The local government is not sitting idle; they've poured resources into infrastructure improvements to make Santa Marta even more appealing. These efforts are paying off, as seen in the rising occupancy rates in hotels and accommodations. This trend signals a growing demand for short-term rental properties, which savvy investors are keen to tap into.
Santa Marta's property values are climbing, fueled by a global shift towards sustainable living. The city is becoming a magnet for eco-conscious buyers and long-term residents, further driving up housing demand. The presence of international real estate agencies marketing Santa Marta properties highlights the city's increasing allure, which is likely to push rental prices higher.
With its stunning beaches and rich cultural heritage, Santa Marta is not just a tourist destination but a place where people want to live. The combination of natural beauty and improved infrastructure makes it a prime spot for investment. As more people discover what Santa Marta has to offer, the demand for rental properties is set to soar.
Sources: Solamericana, Properstar, Colombia One
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.