Is buying a property in Jurere a good investment?

Last updated on December 7, 2023

Yes, the analysis of Florianópolis' property market is included in our pack

If you've experienced the upscale lifestyle and beautiful beaches of Jurere in Florianópolis, you've likely contemplated the idea of calling this exclusive neighborhood your permanent home.

Is it a good idea though? How is the real estate market there? Are prices going up or going down? Do people make profits on their real estate investments? What about the rental demand?

We'll answer all these questions for you! When building and updating our property pack for Brazil, our team has been researching and surveying this area. Actually, lots of customers are interested in investing there. So, we thought it would be a good idea to add some information about it in our pack.

Why do property buyers like investing in Jurere?

Jurere in Florianópolis stands out as a highly sought-after location for property buyers.

Its appeal can be attributed to several unique factors that differentiate it from other real estate markets, not just in Florianópolis but globally.

One of the primary attractions of Jurere is its stunning natural beauty. The area boasts pristine beaches with crystal-clear waters and soft, golden sands that are a magnet for beach lovers.

This picturesque setting is complemented by a climate that is pleasant year-round, making it an ideal destination for those seeking a permanent residence or a vacation home in a tropical paradise.

But Jurere isn't just about natural beauty. Over the years, it has developed into a hub of luxury and exclusivity. It became particularly popular in the late 20th and early 21st century as a playground for the wealthy, drawing in a crowd that values both privacy and high-end amenities.

This trend has continued, with the area now home to upscale restaurants, chic boutiques, and luxurious resorts. These facilities, coupled with the high standard of living, make Jurere a cut above other regions in terms of lifestyle offerings.

In terms of real estate, Jurere differentiates itself with its range of high-quality properties. From lavish beachfront villas to modern apartments, the architectural standards here are exceptional.

The properties often come with features like private pools, expansive terraces, and state-of-the-art security systems, catering to a clientele that prioritizes comfort, style, and safety.

The type of people attracted to Jurere are typically affluent, ranging from successful business professionals and celebrities to international buyers seeking a second home.

The exclusivity and luxury of the area naturally draw in a crowd that is looking for more than just a place to live; they are seeking a lifestyle that is both sophisticated and relaxed.

However, despite its many strengths, Jurere is not without its drawbacks. The high cost of living and property prices mean it's not accessible to everyone, potentially limiting the diversity of the community.

Additionally, the focus on luxury and exclusivity can sometimes lead to a feeling of isolation from the broader cultural and social fabric of Florianópolis.

In terms of its future prospects, while Jurere continues to maintain its allure, the market dynamics, like any other real estate market, can be influenced by broader economic factors.

Yet, given its unique blend of natural beauty, luxury, and exclusivity, Jurere is likely to remain a highly desirable location for those who can afford its lifestyle.

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Why is Jurere a nice place to live?

Jurere is considered a desirable place to live for several reasons, encompassing lifestyle, culture, amenities, and more.

The lifestyle in Jurere is often described as luxurious and relaxed, with a focus on enjoying the natural beauty and high-end amenities the area offers. The beaches are a central part of life here, with residents and visitors alike enjoying the sun, sea, and sand.

The culture in Jurere, influenced by both Brazilian and international elements due to its diverse population, is vibrant and welcoming.

The expat community in Jurere is quite significant, adding to the area's cosmopolitan feel. Many expatriates are drawn to Jurere for its quality of life, beautiful surroundings, and the luxurious lifestyle it offers.

This has led to a diverse community where multiple languages are spoken, and international cultures are celebrated.

Living in Jurere does come with a higher cost compared to other parts of Florianópolis. The real estate market here is among the most expensive, reflecting the high demand for properties in this exclusive area.

Everyday living expenses, such as dining out and shopping, can also be higher due to the upscale nature of local businesses.

Safety is a key consideration for many choosing to live in Jurere. The area is generally considered safe, with lower crime rates than other urban areas. This sense of security is enhanced by the presence of private security in many of the residential complexes and public areas.

In terms of amenities and facilities, Jurere doesn't disappoint. The area boasts high-quality educational institutions such as the International School of Florianópolis, catering to the diverse population.

Healthcare facilities are also top-notch, with well-equipped clinics like the Jurere Medical Center.

For shopping and leisure, Jurere Open Shopping is a popular destination, offering a variety of shops, restaurants, and entertainment options in an open-air setting.

The infrastructure in Jurere is well-developed, with well-maintained roads, reliable utilities, and strong internet connectivity. These aspects contribute significantly to the high quality of life enjoyed by residents.

Accessibility is another strong point for Jurere. It's well connected to other parts of Florianópolis, making it easy to venture out to other areas of Florianópoliswork or leisure.

The proximity to major transport hubs like the Hercilio Luz International Airport adds to its convenience, making travel in and out of the area straightforward.

Public transportation options, while not as extensive as in larger urban areas, are available. Buses serve Jurere, connecting it to other parts of Florianópolis.

However, many residents prefer using private vehicles or taxis for convenience.

How much does it cost to buy real estate in Jurere?

If you need a detailed and updated analysis of the prices, rents and yields, you can get our full guide about real estate investment in Brazil.

Buying a property in Jurere can vary greatly in cost, primarily based on the type of property and its specific location within the area.

The real estate market in Jurere is diverse, offering a range of residential properties including apartments, houses, and luxury villas. Each of these property types caters to different preferences and budgets, contributing to the area's appeal to a wide range of buyers.

Luxury villas and beachfront properties are particularly in high demand in Jurere. This is due to the area's reputation as a luxurious and exclusive destination, attracting affluent buyers looking for second homes or vacation properties.

The allure of living in close proximity to the beautiful beaches, coupled with the high standard of living and privacy these properties offer, makes them especially sought-after.

In terms of market dynamics, Jurere has both new developments and resale properties. New developments are often high-end, designed to meet the expectations of a luxury market, while resale properties range from older, more traditional homes to recently built houses and apartments.

Regarding pricing, the cost of properties in Jurere is among the highest in Florianópolis. Prices per square meter can vary significantly, but it's not uncommon for luxury properties, especially those with ocean views or beachfront access, to command high prices.

Prices per square meter for high-end properties can be considerably higher than the city average, reflecting the area's exclusivity and demand.

Over recent years, property values in Jurere have shown a trend of steady appreciation. This is a result of the sustained demand for luxury properties and the area's ongoing development and reputation as a premier destination.

Looking ahead, there are several developments and city planning changes that might affect property values in Jurere.

For instance, new luxury condominium projects or infrastructure improvements in the area can increase the appeal of the neighborhood, potentially driving up property values.

Additionally, any developments that enhance accessibility or add to the area's amenities could also positively impact real estate prices.

Predictions for the real estate market in Jurere in the coming years generally point towards a continuation of the current trend of steady growth.

The area's ongoing popularity, combined with its limited space for new development, suggests that property values are likely to continue to rise, albeit at a pace that might vary depending on broader economic conditions.

Where is the best area to buy a property in Jurere?

Choosing the best area to buy a property in Jurere largely depends on personal preferences and priorities.

Different parts of Jurere offer varied atmospheres, property types, and price ranges.

Jurere is broadly divided into two main areas. Jurere Tradicional (Traditional) and Jurere Internacional (International). Jurere Tradicional has a more authentic, local feel, characterized by its community atmosphere and traditional Brazilian architecture.

It's a great choice for those seeking a more laid-back lifestyle and a connection with the local culture. Properties here vary from older, more affordable houses to newer apartment complexes, offering a range of options for buyers.

On the other hand, Jurere Internacional is known for its modern, upscale vibe. This area is renowned for its luxury villas, high-end apartments, and lavish amenities.

The atmosphere is more exclusive and cosmopolitan, with a strong presence of international visitors and residents. If you're looking for luxury, comfort, and a vibrant social scene, Jurere Internacional is the place to be.

However, properties here are generally more expensive due to the high demand and the upscale nature of the area.

In terms of up-and-coming areas within Jurere, certain parts of Jurere Tradicional are gaining popularity. These areas, which were once overshadowed by the more glamorous Jurere Internacional, are now being recognized for their charm, more affordable property options, and potential for growth. Buyers looking for a good investment or a quieter lifestyle might find these areas particularly appealing.

If you're considering buying a property in Jurere, focusing on the specific characteristics of each area is important. In Jurere Internacional, look for properties closer to the beach or in well-established condominiums if you prioritize exclusivity and luxury.

For those seeking a quieter, more authentic experience, the quieter streets of Jurere Tradicional, away from the main tourist spots, could be more suitable.

On the contrary, certain areas, particularly those on the fringes of Jurere, might not offer the same level of amenities, infrastructure, or security as the central parts.

These areas might not be advisable for those who prioritize convenience, safety, and immediate access to the beach and other high-end amenities.

Here is a summary table to help you visualize better. If you need more detailed data and information, please check our property pack for Brazil.

Area	Atmosphere	Property Types	Price Range	Suitability
Jurere Tradicional	Authentic, local feel, community atmosphere	Older houses, newer apartment complexes	More affordable	Those seeking a laid-back lifestyle and local culture
Jurere Internacional	Modern, upscale, exclusive	Luxury villas, high-end apartments	More expensive	Those seeking luxury, comfort, and vibrant social scene

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Is there a strong rental demand in Jurere?

Jurere is indeed a location with a strong rental demand, and this demand varies in nature.

Being significant for both short-term and long-term rentals, although with different target demographics and property types.

The short-term rental market in Jurere is particularly robust, largely driven by tourism. This area is a popular destination for both domestic and international tourists, especially during the summer months.

The target demographic for short-term rentals typically includes vacationers, families on holiday, and people attending local events or festivals. These tenants are often looking for properties that offer a blend of luxury and convenience, such as well-furnished apartments, beachfront villas, and houses with amenities like swimming pools, modern kitchens, and ample living space.

Properties located in Jurere Internacional, known for its upscale environment and proximity to the beach, are particularly sought after in the short-term rental market.

In contrast, the long-term rental market in Jurere attracts a different demographic, including expatriates, professionals working in Florianópolis, and sometimes students from higher-income families.

These tenants usually seek stability and are more inclined towards apartments and houses that offer a balance of comfort, security, and accessibility to city amenities.

Areas within both Jurere Tradicional and Jurere Internacional cater to this market, but preferences can vary based on individual needs such as proximity to schools, work, and urban conveniences.

Regarding amenities, properties that offer additional features such as secure parking, fitness centers, swimming pools, and proximity to shops and restaurants tend to have lower vacancy rates. These amenities not only enhance the living experience but also add considerable appeal in a competitive rental market.

The potential returns on investment for properties in Jurere can be quite attractive, particularly for well-located and well-maintained properties. Short-term rentals, especially during peak tourist seasons, can yield significant returns due to higher rental rates.

However, this can be balanced by the off-season periods when demand might wane. Long-term rentals, while potentially offering lower monthly income compared to peak short-term rates, provide more stability and continuous occupancy, which can be advantageous for steady income.

In terms of property types gaining increasing demand and potentially better yields, luxury properties with unique features such as ocean views, modern design, and eco-friendly amenities are becoming more popular.

Additionally, properties in Jurere Internacional, with its reputation for luxury and exclusivity, often see higher demand in the rental market. These properties, catering to the high-end segment, can command premium rental prices, translating to potentially higher returns for investors.

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Is it easy to buy a property as foreigner in Jurere?

Before we answer the question, please know that we have an article dedicated to the experience of buying real estate as a foreigner in Brazil.

Buying property in Jurere as a foreigner is relatively straightforward, but there are certain regulations, risks, and considerations that should be taken into account.

Firstly, in Brazil, foreigners are generally allowed to purchase property, but there are some limitations, especially when it comes to rural land or areas near the country's borders.

In Jurere, which is an urban area, these restrictions are typically not a concern.

However, it's important for foreign buyers to be aware of the legal framework governing property purchases in Brazil.

The purchasing process involves several steps. After selecting a property, the buyer usually signs a purchase commitment agreement and pays a deposit.

Then, the legal process of transferring ownership begins, which involves checking the property's legal status, ensuring there are no outstanding debts or liens, and finally signing the official deed of sale before a notary (cartório). This process can be complex, and it's essential to ensure all legalities are correctly handled.

One primary risk associated with property investment in Jurere, as in many international real estate markets, is the potential for fluctuations in the property market.

Additionally, foreign buyers should be cautious about the legal aspects of their purchase. Common pitfalls include not conducting a thorough due diligence, underestimating transaction costs (such as transfer taxes, notary fees, and legal fees), and misunderstanding local regulations and market conditions.

Unique to Brazil is the importance of ensuring the property's 'Registro Imobiliário' (real estate registration) is clear of any encumbrances and the seller has clear title to the property.

Working with a local real estate agent and a lawyer is crucial. A knowledgeable local agent can provide valuable insights into the Jurere market, help identify properties that meet your criteria, and assist in negotiating the best terms.

A lawyer, on the other hand, is essential for navigating the legal aspects of the purchase, ensuring compliance with local laws, and protecting your interests throughout the transaction.

Common exit strategies for property investors in Jurere include selling the property for capital appreciation or renting it out for income. The choice depends on the investor's goals, market conditions, and personal circumstances.

Some investors buy properties to hold for a long period, benefiting from rental income and long-term appreciation, while others may seek to renovate and sell properties for a quicker profit.